WordStream Advisor

WordStream Advisor

par WordStream

Pour qui ?

WordStream est conçu pour aider les publicitaires actifs à obtenir davantage de résultats sur Google AdWords, Bing Ads et Facebook tout en gagnant un temps précieux.

Notes moyennes

293 avis
  • Note globale 4.5/5
  • Facilité d'utilisation 4.5/5
  • Service client 4.6/5
  • Fonctionnalités 4.3/5
  • Rapport qualité-prix 4.2/5

Informations sur le produit

  • Version gratuite Non
  • Essai gratuit Oui
  • Déploiement Cloud, SaaS, web
  • Formation Formation en ligne en direct
    Webinaires
    Documentation
  • Ressources d'aide Support en horaire de bureau
    En ligne

Informations sur l'éditeur

  • WordStream
  • http://www.wordstream.com
  • Fondé en 2008

En savoir plus sur WordStream Advisor

WordStream Advisor simplifie la publicité en ligne : Il vous permet de créer, d'optimiser, de gérer et d'évaluer des campagnes de référencement payant et des campagnes payantes sur les réseaux sociaux en seulement 20 minutes par semaine et quels que soient les canaux que vous utilisiez. Les capacités multiréseaux de WordStream vous permettent de créer et de répliquer des campagnes publicitaires réussies sur trois canaux : Google AdWords, Facebook et Bing. Grâce à son efficacité éprouvée, le logiciel a aidé les clients à augmenter en moyenne leur taux de clics de 44 % et leurs taux de conversion de 30 %.

WordStream Advisor - Fonctionnalités

  • Alertes de compte
  • Créateur d'URL
  • Gestion des campagnes
  • Gestion des offres
  • Gestion du budget
  • Outils de recherche de mots-clés
  • Pages de renvoi et formulaires Web
  • Suivi des conversions
  • Suivi des mots-clés
  • Suivi du ROI et de l'analytique
  • Tests A/B
  • CRM
  • Facturation
  • Gestion de projets
  • Gestion des devis
  • Gestion des documents
  • Gestion des portefeuilles
  • Gestion des ressources
  • Génération d'offres
  • Outils de collaboration
  • Portail client
  • Suivi du temps et des dépenses
  • Analytique des canaux
  • Gestion des avantages
  • Gestion des campagnes
  • Gestion des commandes
  • Gestion des leads
  • Gestion des opportunités
  • Gestion des partenaires
  • Gestion des produits
  • Gestion des revendeurs
  • Gestion des stocks
  • Actions découlant d'un événement
  • Base de données de contacts
  • Campagnes multiples
  • Gestion des canaux
  • Gestion des leads
  • e-mail marketing
  • Découverte de contacts
  • Gestion des pipelines
  • Identification des visiteurs
  • Importation et exportation de contacts
  • Intégration des bases de données de leads
  • Lead nurturing
  • Lead scoring
  • Outils de prospection
  • Saisie de leads
  • Segmentation de leads
  • CTA personnalisables
  • Campagnes de drip marketing
  • Contenu dynamique
  • Lead scoring
  • Marketing social
  • Pages de renvoi et formulaires web
  • Sales intelligence
  • Search marketing
  • Segmentation
  • Suivi des visiteurs de sites web
  • Suivi du ROI et de l'analytique
  • Tests A/B
  • Collaboration
  • Gestion de projets
  • Gestion des campagnes
  • Gestion des documents
  • Gestion des tâches
  • Partage des fichiers
  • Suivi du temps

Logiciels les + demandés

Avis les plus utiles sur WordStream Advisor

Perfect For Managing PPC Campaigns at Scale

Publié le 28/04/2018
Subash B.
Co-Founder
Temps d'utilisation du produit: 6 à 12 mois
Provenance de l'utilisateur 
5/5
Note globale
5/5
Facilité d'utilisation
5/5
Fonctionnalités
5/5
Support client
3/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: One stop shop for managing PPC to save time & make more money.

Avantages: Wordstream handles the large PPC channels like Google AdWords, Microsoft Bing and Facebook advertising campaigns. This is a big advantage as you don't need to use multiple tools to handle ad campaigns on different PPC channels. Wordstream helps you automate the PPC management process and employs machine learning / AI helps you analyse the campaign data quickly & feed you with actionable one-click fixes or optimizations. this reduces the time taken in mundane data crunching and optimization of campaigns - this frees up more space for strategic thinking on the campaigns.

Inconvénients: It's too expensive, to begin with - way out of the league of small businesses and agencies. The business needs to be highly profitable or you should be running an agency that charges well. Another drawback is that it is not for beginners - you need to know PPC and each of the channels in great detail to make use of the platform to make your PPC process efficient and profitable. Also, the tool can other channels like Linkedin, etc - which is an important channel today. I haven't taken the help of the Experts & paid more - can't comment on that part.

Powerful PPC tool with high cost, aggressive sales team

Publié le 31/12/2019
Brent R.
Owner
Marketing et publicité, Auto-entrepreneur
Temps d'utilisation du produit: plus d'un an
Provenance de l'utilisateur 
4/5
Note globale
4/5
Facilité d'utilisation
5/5
Fonctionnalités
3/5
Support client
3/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Wordstream is a tool I want to use, and a tool that I understand the need for. But it doesn't come cheap AT ALL. And if you decide you just want to use their free resources, they will annoy you with sales emails and calls. It is very unfortunate because the tool itself is powerful, even if the interface could use a refresh.

Avantages: Wordstream is a tool that is probably more powerful than most other tools in their space. Managing PPC ads is a very difficult and time-consuming task, and Wordstream does a decent job of helping you save that time. The features are powerful and there is a little artificial intelligence there as well to help you make better decisions, and even automatically manage certain aspects of your campaigns for you (if you actually want that, which is not always a good thing).

Inconvénients: I found myself frustrated with the interface when I tried Wordstream. They have improved it over time, but it's just not as smooth as it could be. But probably even more frustrating is the sales team. If you visit their site and want to try their software, or even use their FREE tools, you will instantly get a call from a salesperson, and an email, and another call a couple of days later, and 5 more emails that week, etc. And if you visit their site again after telling their salesperson to leave you alone? Yep, they will start all over again and keep contacting you. And when they DO get you on the phone, they will keep telling you about "another option" each time you say no, and try to sell you on lots of different payment options, and they won't let go easily. It reminded me of timeshare salesmen. They really need to lighten up on that tactic.

Even for an expert, this software saves so much time

Publié le 18/11/2019
Utilisateur vérifié
Director of Marketing
Vente au détail, 51-200 employés
Temps d'utilisation du produit: plus d'un an
Provenance de l'utilisateur 
5/5
Note globale
5/5
Facilité d'utilisation
5/5
Fonctionnalités
5/5
Support client
5/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: It has helped us save time and spend less on our ads. We just renewed again for another year. For a small marketing team, it’s like having another person on the team but cheaper.

Avantages: I’m a wear all the hats marketer and even though I consider myself an expert in ppc advertising it is only part of what my role demands and wordstream helps me focus on what’s most important to optimize your Search and social ads. The 20 minute work weak keeps me from overthinking my strategy and streamlining my optimization efforts. I love how easy it is to make video display ads in the software as well. It has additional reporting that’s easy to use like query stream for google.

Inconvénients: It takes some time for it to learn which keywords/negative keywords your company uses but its gotten better.

Warning to Ad Agencies Using this Product

Publié le 27/08/2019
Utilisateur vérifié
CEO
Marketing et publicité, 13-50 employés
Temps d'utilisation du produit: plus d'un an
Provenance de l'utilisateur 
1/5
Note globale
3/5
Facilité d'utilisation
1/5
Fonctionnalités
1/5
Support client
1/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Warning to Ad Agencies that use the "Free Grader" provided by wordstream.. They will use this tool to call and steal your Clients. It has now happened to me three times. The last time I used the grader, I put my info in as an agency. I even put in the comments "DO NOT CALL MY CLIENT". Within a few days customer service rep called me three times and my Client three times. They even called my agency partners. He left voicemails to my client saying the account was being mismanaged and to call him directly. He was trying to sell them their tool and managed PPC service. He also called one of my agency partners and did the same thing. My client was baffled, their results have skyrocketed since we took over the account and they are extremely happy. Their cost per sale was cut in half with us. Yet he told them we didn't know what we are doing. (I have been managing PPC since 2007, with millions managed) To make matters worse, Wordstream has now done this with three different clients, over two years. The first time they said was an honest mistake, second time I contacted them again and they promised it would not happen again. Now here we are with the third salesperson doing exactly the same thing. They say they don't train their salespeople to do this, yet three different people did it within two years. Hard to say this is a rogue salesperson when three different people did this. I used the "Free" grader three times and they called my clients three times. That

Avantages: Its good for people who have zero experience with PPC management. However most of the features they promote are outdated or useless. Google will give you the exact same advice in their Recommendation sections . Before Google released Rec's, this product was way more useful. Now you can get the exact same info right in Google. Making this tool necessary.

Inconvénients: Most of the recommendations do little to actually help the account. They spread out basic advice that is

The best Optimization Software for Adwords and Facebook campaigns.

Publié le 16/07/2019
Tshepho J.
Campaign Manager
Marketing et publicité, 13-50 employés
Temps d'utilisation du produit: plus d'un an
Provenance de l'utilisateur 
5/5
Note globale
5/5
Facilité d'utilisation
5/5
Fonctionnalités
4/5
Support client
5/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: The format reporting is professional i just download the PDF and send to client without creating my own format from scratch.

Avantages: Word stream is easy to use, is like a tool that simplified the complexity of Adwords and Facebook int a one powerhouse simple performance driven tool. It gives recommendations to your campaigns.

Inconvénients: I believe they can add more metrics to their reporting.

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