WordStream Advisor

Qui utilise WordStream Advisor ?

WordStream est conçu pour aider les publicitaires actifs à obtenir davantage de résultats sur Google AdWords, Bing Ads et Facebook tout en gagnant un temps précieux.

Description de WordStream Advisor

WordStream Advisor simplifie la publicité en ligne : Il vous permet de créer, d'optimiser, de gérer et d'évaluer des campagnes de référencement payant et des campagnes payantes sur les réseaux sociaux en seulement 20 minutes par semaine et quels que soient les canaux que vous utilisiez. Les capacités multiréseaux de WordStream vous permettent de créer et de répliquer des campagnes publicitaires réussies sur trois canaux : Google AdWords, Facebook et Bing. Grâce à son efficacité éprouvée, le logiciel a aidé les clients à augmenter en moyenne leur taux de clics de 44 % et leurs taux de conversion de 30 %.

Informations sur WordStream Advisor

WordStream

http://www.wordstream.com

Fondé en 2008

Prix de WordStream Advisor

WordStream Advisor n'est pas disponible en version gratuite mais propose un essai gratuit.

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Version gratuite

Non

Essai gratuit

Oui

Déploiement

Cloud, SaaS, web

Formation

Formation en ligne en direct

Webinaires

Documentation

Ressources d'aide

Support en horaire de bureau

En ligne

WordStream Advisor - Fonctionnalités

Logiciels PPC (Pay Per Click)
Alertes de compte
Créateur d'URL
Gestion des campagnes
Gestion des offres
Gestion du budget
Outils de recherche de mots-clés
Pages de renvoi et formulaires Web
Suivi des conversions
Suivi des mots-clés
Suivi du ROI et de l'analytique
Tests A/B
CRM
Facturation
Gestion de projets
Gestion des devis
Gestion des documents
Gestion des portefeuilles
Gestion des ressources
Génération d'offres
Outils de collaboration
Portail client
Suivi du temps et des dépenses
Analytique des canaux
Gestion des avantages
Gestion des campagnes
Gestion des commandes
Gestion des leads
Gestion des opportunités
Gestion des partenaires
Gestion des produits
Gestion des revendeurs
Gestion des stocks
Actions découlant d'un événement
Base de données de contacts
Campagnes multiples
Gestion des canaux
Gestion des leads
e-mail marketing
Base de données de contacts
Gestion des pipelines
Importation et exportation de données
Intégration des bases de données de leads
Lead nurturing
Lead scoring
Outils de prospection
Saisie de leads
Segmentation de leads
Vérification et validation de leads
Collaboration
Gestion de projets
Gestion des campagnes
Gestion des documents
Gestion des tâches
Partage des fichiers
Suivi du temps

Avis sur WordStream Advisor

Afficher 5 avis sur 299

Note globale
4,5/5
Facilité d'utilisation
4,5/5
Service client
4,6/5
Fonctionnalités
4,3/5
Rapport qualité-prix
4,2/5
Subash B.
Co-Founder
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    3/5
  • Probabilité de recommander le produit
    9/10
  • Provenance de l'utilisateur 
  • Publié le 28/04/2018

"Perfect For Managing PPC Campaigns at Scale"

Commentaires: One stop shop for managing PPC to save time & make more money.

Avantages: Wordstream handles the large PPC channels like Google AdWords, Microsoft Bing and Facebook advertising campaigns. This is a big advantage as you don't need to use multiple tools to handle ad campaigns on different PPC channels. Wordstream helps you automate the PPC management process and employs machine learning / AI helps you analyse the campaign data quickly & feed you with actionable one-click fixes or optimizations. this reduces the time taken in mundane data crunching and optimization of campaigns - this frees up more space for strategic thinking on the campaigns.

Inconvénients: It's too expensive, to begin with - way out of the league of small businesses and agencies. The business needs to be highly profitable or you should be running an agency that charges well. Another drawback is that it is not for beginners - you need to know PPC and each of the channels in great detail to make use of the platform to make your PPC process efficient and profitable. Also, the tool can other channels like Linkedin, etc - which is an important channel today. I haven't taken the help of the Experts & paid more - can't comment on that part.

  • Provenance de l'utilisateur 
  • Publié le 28/04/2018
Brent R.
Owner
Marketing et publicité, Auto-entrepreneur
Temps d'utilisation du produit: plus d'un an
  • Note globale
    4/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    5/5
  • Support client
    3/5
  • Rapport qualité-prix
    3/5
  • Probabilité de recommander le produit
    7/10
  • Provenance de l'utilisateur 
  • Publié le 31/12/2019

"Powerful PPC tool with high cost, aggressive sales team"

Commentaires: Wordstream is a tool I want to use, and a tool that I understand the need for. But it doesn't come cheap AT ALL. And if you decide you just want to use their free resources, they will annoy you with sales emails and calls. It is very unfortunate because the tool itself is powerful, even if the interface could use a refresh.

Avantages: Wordstream is a tool that is probably more powerful than most other tools in their space. Managing PPC ads is a very difficult and time-consuming task, and Wordstream does a decent job of helping you save that time. The features are powerful and there is a little artificial intelligence there as well to help you make better decisions, and even automatically manage certain aspects of your campaigns for you (if you actually want that, which is not always a good thing).

Inconvénients: I found myself frustrated with the interface when I tried Wordstream. They have improved it over time, but it's just not as smooth as it could be. But probably even more frustrating is the sales team. If you visit their site and want to try their software, or even use their FREE tools, you will instantly get a call from a salesperson, and an email, and another call a couple of days later, and 5 more emails that week, etc. And if you visit their site again after telling their salesperson to leave you alone? Yep, they will start all over again and keep contacting you. And when they DO get you on the phone, they will keep telling you about "another option" each time you say no, and try to sell you on lots of different payment options, and they won't let go easily. It reminded me of timeshare salesmen. They really need to lighten up on that tactic.

  • Provenance de l'utilisateur 
  • Publié le 31/12/2019
Cami C.
marketing
Marketing et publicité, 2-10 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 29/07/2020

"high dollar solution, but it's worth it"

Commentaires: we have had great reps, great service, and great tech from wordstream.

Avantages: the 20 minute work week feature that shows you areas for improvement that you can do easily. helps a lot.

Inconvénients: it's hard to figure out all the ins and outs of what it does and doesn't do. so that can be rough to get your arms around. don't get me wrong, it's very full featured.

  • Provenance de l'utilisateur 
  • Publié le 29/07/2020
Utilisateur vérifié
CEO
Marketing et publicité, 13-50 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    1/5
  • Facilité d'utilisation
    3/5
  • Fonctionnalités
    1/5
  • Support client
    1/5
  • Rapport qualité-prix
    1/5
  • Probabilité de recommander le produit
    1/10
  • Provenance de l'utilisateur 
  • Publié le 27/08/2019

"Warning to Ad Agencies Using this Product"

Commentaires: Warning to Ad Agencies that use the "Free Grader" provided by wordstream.. They will use this tool to call and steal your Clients. It has now happened to me three times. The last time I used the grader, I put my info in as an agency. I even put in the comments "DO NOT CALL MY CLIENT". Within a few days customer service rep called me three times and my Client three times. They even called my agency partners. He left voicemails to my client saying the account was being mismanaged and to call him directly. He was trying to sell them their tool and managed PPC service. He also called one of my agency partners and did the same thing. My client was baffled, their results have skyrocketed since we took over the account and they are extremely happy. Their cost per sale was cut in half with us. Yet he told them we didn't know what we are doing. (I have been managing PPC since 2007, with millions managed) To make matters worse, Wordstream has now done this with three different clients, over two years. The first time they said was an honest mistake, second time I contacted them again and they promised it would not happen again. Now here we are with the third salesperson doing exactly the same thing. They say they don't train their salespeople to do this, yet three different people did it within two years. Hard to say this is a rogue salesperson when three different people did this. I used the "Free" grader three times and they called my clients three times. That

Avantages: Its good for people who have zero experience with PPC management. However most of the features they promote are outdated or useless. Google will give you the exact same advice in their Recommendation sections . Before Google released Rec's, this product was way more useful. Now you can get the exact same info right in Google. Making this tool necessary.

Inconvénients: Most of the recommendations do little to actually help the account. They spread out basic advice that is

  • Provenance de l'utilisateur 
  • Publié le 27/08/2019
Ellen W.
Marketing Director
Conseil en gestion, 13-50 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    Sans note
  • Provenance de l'utilisateur 
  • Publié le 20/10/2017

"A very user-friendly tool, with plenty of troubleshooting content & A+ customer support"

Avantages: I want to say everything. I was very new to PPC when our company signed on with WordStream, but the tool makes it so simple to just plug in and go. That, combined with a very knowledgeable customer support rep, makes planning a PPC campaign a lot easier. I've been able to see where we were overspending and I've been able to really optimize to drive traffic/ get our customers quality leads. WordStream has saved me so much time so far and I believe our clients will continue to see the value it provides.

Inconvénients: I really don't have any complaints. Everything on the backend is never pushed lived until you actually click the button to push it live. I will build out a full campaign and then completely forget to push the button. It'd be cool if there was a pop-up reminder or something along those lines.

  • Provenance de l'utilisateur 
  • Publié le 20/10/2017