Pour qui ?

High growth retailers that want to boost revenue with advanced marketing capabilities.

Notes moyennes

60 avis
  • Note globale 4.1 / 5
  • Facilité d'utilisation 3.8 / 5
  • Service client 4.1 / 5
  • Fonctionnalités 4 / 5
  • Rapport qualité-prix 3.8 / 5

Informations sur le produit

  • À partir de 20 000,00 $US
  • Prix Request a custom quote at info@bronto.com.
  • Version gratuite Non
  • Essai gratuit Non
  • Déploiement Cloud, SaaS, web
  • Formation Formation en ligne en direct
    Webinaires
    Documentation
  • Ressources d'aide Service de support permanent (réponse directe)

Informations sur l'éditeur

  • Oracle NetSuite
  • http://www.bronto.com
  • Fondé en 2002

En savoir plus sur Bronto Marketing Platform

Bronto Marketing Platform helps organizations of all sizes grow revenue, save time and optimize marketing resources. By delivering powerful and flexible email marketing solutions that integrate with numerous eCommerce platforms, Bronto Marketing Platform allows brands to maximize the value of customer data so they can deliver irresistible customer experiences. Bronto Marketing Platform incorporates best practices from 16 years of email marketing success and is used by the world's top brands.

Bronto Marketing Platform - Fonctionnalités

  • Bibliothèque d'images
  • Campagnes de drip marketing
  • Conformité CAN SPAM
  • Contenu dynamique
  • E-mail découlant d'un événement
  • E-mails optimisés pour format mobile
  • Enquêtes clients
  • Gestion de la liste de diffusion
  • Gestion des abonnés
  • Gestion des modèles
  • Pages de renvoi et formulaires web
  • Rapports et analyses
  • Répondeurs automatiques
  • Tests A/B
  • Éditeur d'e-mail WYSIWYG
  • CTA personnalisables
  • Campagnes de drip marketing
  • Contenu dynamique
  • Lead scoring
  • Marketing social
  • Pages de renvoi et formulaires web
  • Sales intelligence
  • Search marketing
  • Segmentation
  • Suivi des visiteurs de sites web
  • Suivi du ROI et de l'analytique
  • Tests A/B

Avis les plus utiles sur Bronto Marketing Platform

Evolving platform with strong customer support and accessible features

Publié le 05/12/2019
Egan J.
CRM Director
Vente au détail, 51-200 employés
Temps d'utilisation du produit: plus d'un an
Provenance de l'utilisateur 
5/5
Note globale
5 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
5 / 5
Support client
5 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: My experience with Bronto was always positive. 6 years ago, when I began using it at a company acquired by Fandango, it was the best platform at creating sophisticated customer segments and personalized automated campaigns. Fast forward 5 years when I came back to it at a new role at DIFF Eyewear, I saw how it evolved and improved. Revenue tracking, site integration, deployment speed and the ui all improved significantly within the platform.

Avantages: - Customer care team is top notch
- Segmentation is fast and easy even with databases containing over 2mm subs
- Deployment time improved greatly over the last 5 years
- Easy-to-use journey builder with drag and drop tools
- Exporting stats and reports is also fast and easy compared to many other ESPs
- Owned by Oracle and strongly supported by mother organization
- Competitively prices
- Integrates natively with many other 3rd party platforms, e-commerce shops and content management systems

Inconvénients: - Like most platforms, there is a learning curve to understand all if its features, but they offer online learning, documentation and hand-held tutorials.

Fantastic platform with big capabilities.

Publié le 31/07/2018
Utilisateur vérifié
Marketing Administrative Assistant
Hôtellerie
Temps d'utilisation du produit: plus d'un an
Provenance de l'utilisateur 
5/5
Note globale
4 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
5 / 5
Support client
5 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Avantages: We started using the Bronto Marketing Platform about a year ago for all of our in-house email marketing efforts. Compared to our previous platform, it was easy to tell that Bronto was a more robust platform from the get-go. It's easy to work with, extremely smart and offers powerful strategies to get the most out of email marketing. This includes automated responders which are helpful for our e-Newsletter welcome email, campaign signups and more. Bronto also allows us to target subscribers based on what content they have clicked on in previous emails. We love the ability to optimize sends by time of day or day of the week and how easily we can segment our lists. Even the reporting within the Bronto platform itself is top notch and provides the detail we need. We've had it for a year, but there is still much more capabilities that we have yet to explore.

Inconvénients: It would be nice if Bronto had an easier way to identify hard vs. soft bounces each email send. You either have to run a segmented report or pull from all contacts in Bronto and sort based on list. It would be great if this was a Legacy Report option. We also track list growth each month in the Legacy Reports, but it would also be great to track segment growth. Right now I jump in at the beginning of each month to compare growth from the previous month for all segments.

Miss working with Bronto

Publié le 18/12/2018
Steve W.
Email Marketing Strategist
Mode et vêtements, 201-500 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
4/5
Note globale
4 / 5
Facilité d'utilisation
4 / 5
Fonctionnalités
5 / 5
Support client
4 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Overall, Bronto was the best ESP I have used for small-medium sized B2C businesses (~400 employees worldwide). If you are tiny, it's probably overkill. If you're larger, it won't have flexibility of some of the enterprise-level ESPs. Their employees are all about practical, quick solutions to real problems faced by email marketers.

Avantages: Bronto is logically organized, something which unfortunately can't be said of all ESPs. It offers programs like abandoned cart, email signup modals (layers) with fairly easy implementation. Easy to add variables to subscriber profiles. But the BEST element is the live chat support. These folks truly unlock the potential of the platform.

Inconvénients: It could hold sales data, but doesn't allow you any easy way to see that data in tables. And you can't add tables for ancillary data like "store locations" that would make dynamic content easier. As with any software, sometimes you run into road blocks: they have a site where you can post ideas for the platform and other users can vote on them, but even then these take time.

Mostly Good.

Publié le 08/03/2018
Richard D.
Email Marketing
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
4/5
Note globale
4 / 5
Facilité d'utilisation
3 / 5
Fonctionnalités
4 / 5
Support client
4 / 5
Rapport qualité-prix

Avantages: In a word, Segmentation. Bronto is one of the best in the industry at segmentation and I can't find much of anything I can't build a segment for. The workflow tools are also pretty nice.

Inconvénients: Bronto is still years behind other platforms when it comes to the data they provide about opens on specific devices. Mobile or desktop are generally grouped and same for the rendering engine of the mail client. This is better than it was but still poor. I would also like to be able to pull proper data from the dashboard instead of being given some arbitrary presets that are never accurate for the timeframe I need them to be. This would help evaluate yearly results and even compare with the same month of the previous year. Bronto only holds 3 months of data by default whereas I have reviewed other platforms that hold 18 months (by default) in order to allow these types of comparisons.

Mixed Thoughts

Publié le 12/02/2019
Marie R.
Project Manager
Vente au détail, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
4/5
Note globale
3 / 5
Facilité d'utilisation
3 / 5
Fonctionnalités
4 / 5
Support client
3 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Avantages: I like the time release of emails, and the resend option for emails that weren't open. I also really like the list cleaning options.

Inconvénients: It isn't very easy to use on mobile I have to use the desktop version on my phone. I wish there were more ways to learn how to use all of its features. I also think the site can be slow at times.

Réponse de l'éditeur

envoyé par Oracle + Bronto le 15/02/2019

Hi Marie! Thanks for taking the time to review Bronto. Feedback like yours helps us continually improve the Bronto experience on mobile and desktop. For help learning more about our features, we recommend utilizing the Bronto Help tab in the BMP. The Help tab contains links to the content that is relevant to the Bronto page you are on. The content includes links to help topics, videos, page tours, and guided walk-throughs. To access the Help Tab, click the Help icon in the top banner, and the Help Tab will slide open. For personalized help, you can reach out to your Account Manager about specific features and they will be happy to assist.

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