Bronto Marketing Platform

Bronto Marketing Platform

par Oracle NetSuite

Qui utilise Bronto Marketing Platform ?

Les commerces de détail à forte croissance qui souhaitent augmenter leurs revenus grâce à des capacités marketing avancées.

Description de Bronto Marketing Platform

La plateforme Bronto Marketing aide les organisations de toutes tailles à augmenter leurs revenus, à gagner du temps et à optimiser leurs ressources marketing. En proposant des solutions d'e-mail marketing performantes et flexibles qui s'intègrent à de nombreuses plateformes d'e-commerce, Bronto Marketing Platform permet aux marques de maximiser la valeur des données client et ainsi d'offrir une expérience client irrésistible. Depuis 16 ans, Bronto Marketing Platform intègre les meilleures pratiques d'e-mail marketing et est utilisée par les plus grandes marques au monde.

Informations sur Bronto Marketing Platform

Oracle NetSuite

http://www.bronto.com

Fondé en 2002

Prix de Bronto Marketing Platform

Bronto Marketing Platform n'est pas disponible en version gratuite et ne propose pas d'essai gratuit.

Version gratuite

Non

Essai gratuit

Non

Déploiement

Cloud, SaaS, web

Formation

Formation en ligne en direct

Webinaires

Documentation

Ressources d'aide

Service de support permanent (réponse directe)

Bronto Marketing Platform - Fonctionnalités

Logiciels d'email marketing
Bibliothèque d'images
Campagnes de drip marketing
Conformité CAN SPAM
Contenu dynamique
E-mail découlant d'un événement
E-mails optimisés pour format mobile
Enquêtes clients
Gestion des abonnés
Gestion des listes
Gestion des modèles
Pages de renvoi et formulaires web
Rapports et analyses
Répondeurs automatiques
Tests A/B
Éditeur d'e-mail WYSIWYG
CTA personnalisables
Campagnes de drip marketing
Contenu dynamique
Lead scoring
Marketing social
Pages de renvoi et formulaires web
Sales intelligence
Search marketing
Segmentation
Suivi des visiteurs de sites web
Suivi du ROI et de l'analytique
Tests A/B

Avis sur Bronto Marketing Platform

Afficher 5 avis sur 63

Note globale
4/5
Facilité d'utilisation
3,8/5
Service client
4/5
Fonctionnalités
3,9/5
Rapport qualité-prix
3,8/5
Suzanne P.
Senior Marketing Associate
Internet, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 07/08/2018

"Endless customization + excellent support"

Avantages: Bronto offers a sophisticated email marketing platform that allows very complex segmentation, A/B testing capabilities and workflow triggers to automate campaigns. Templates provide quick-start opportunities, while there is also the option to get fancy with dynamic content. The live chat support team and account managers are very knowledgable, highly available and provide excellent guidance.

Inconvénients: The message design interface can be a little restrictive for message styling, unless you are working in CSS.
Opening a more intensive support case can take a week or longer to resolve.
The pop-up manager is a bare bones app.

  • Provenance de l'utilisateur 
  • Publié le 07/08/2018
Egan J.
CRM Director
Vente au détail, 51-200 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 05/12/2019

"Evolving platform with strong customer support and accessible features "

Commentaires: My experience with Bronto was always positive. 6 years ago, when I began using it at a company acquired by Fandango, it was the best platform at creating sophisticated customer segments and personalized automated campaigns. Fast forward 5 years when I came back to it at a new role at DIFF Eyewear, I saw how it evolved and improved. Revenue tracking, site integration, deployment speed and the ui all improved significantly within the platform.

Avantages: - Customer care team is top notch
- Segmentation is fast and easy even with databases containing over 2mm subs
- Deployment time improved greatly over the last 5 years
- Easy-to-use journey builder with drag and drop tools
- Exporting stats and reports is also fast and easy compared to many other ESPs
- Owned by Oracle and strongly supported by mother organization
- Competitively prices
- Integrates natively with many other 3rd party platforms, e-commerce shops and content management systems

Inconvénients: - Like most platforms, there is a learning curve to understand all if its features, but they offer online learning, documentation and hand-held tutorials.

  • Provenance de l'utilisateur 
  • Publié le 05/12/2019
Utilisateur vérifié
Ecommerce Director
Articles de sport, 13-50 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
    1/5
  • Facilité d'utilisation
    2/5
  • Fonctionnalités
    1/5
  • Support client
    1/5
  • Rapport qualité-prix
    1/5
  • Probabilité de recommander le produit
    0/10
  • Provenance de l'utilisateur 
  • Publié le 22/04/2019

"Very expensive platform with poor support and missing features"

Commentaires: Poor. Bronto is very expensive with very poor support and service. Their business model appears to revolve around how they can get the most amount of money possible out of the customer with add ons, missing features, support, integration etc. We were forced to do a finance agreement, instead of monthly payments for the year. I understand now, why they did this, as I would have disputed and stopped paying when their service stopped working. However, now we have no choice.

Avantages: Not much. The email design interface is basic at best. The user interface is clunky. Most of the advanced features never worked for us or worked for a very brief period of time, like until we upgraded our shopping cart, then they wanted more money for implementation and support again.

Inconvénients: Expensive with lots of nickel and diming. The sales rep promised the world, however when it came time to implement these, it never happened. We ended up using Bronto as a really (REALLY) expensive version of Mailchimp. We make very clear exactly what we needed and were given a crash course in the software and implementation with an Indian support team. We made a change to our shopping cart and lost the connection and were charged for the entire implementation again. Features like cart recovery worked for a very brief period, then stopped and we were not able to get the support to get it to work again. Other advanced features like B2B marketing and trickle campaigns just never happened. Things like coupon codes, were part of our discussions all along but somehow left out fo the contract and we were hit with more fees and were never able to get it set up. They also don't tell you that you need an extra license (at your cost) in NetSuite to use Bronto. Initially they only included 1m emails, even though we never discussed a limit. They changed this to 4m, which was used up in 6 months. Now they want more money to continue to use it.

Réponse de l'éditeur

envoyé par Oracle Bronto le 29/04/2019

Hi there! Thank you for taking the time to review Bronto and sharing your concerns with us. We are truly sorry you have not had a positive experience using Bronto thus far as our goal is always to provide our customers with an excellent and supportive user experience. We want to help you in any way that we can, so please email us directly at customers@bronto.com so that we can ensure you get the support you deserve.

  • Provenance de l'utilisateur 
  • Publié le 22/04/2019
Utilisateur vérifié
Marketing Administrative Assistant
Hôtellerie
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 31/07/2018

"Fantastic platform with big capabilities. "

Avantages: We started using the Bronto Marketing Platform about a year ago for all of our in-house email marketing efforts. Compared to our previous platform, it was easy to tell that Bronto was a more robust platform from the get-go. It's easy to work with, extremely smart and offers powerful strategies to get the most out of email marketing. This includes automated responders which are helpful for our e-Newsletter welcome email, campaign signups and more. Bronto also allows us to target subscribers based on what content they have clicked on in previous emails. We love the ability to optimize sends by time of day or day of the week and how easily we can segment our lists. Even the reporting within the Bronto platform itself is top notch and provides the detail we need. We've had it for a year, but there is still much more capabilities that we have yet to explore.

Inconvénients: It would be nice if Bronto had an easier way to identify hard vs. soft bounces each email send. You either have to run a segmented report or pull from all contacts in Bronto and sort based on list. It would be great if this was a Legacy Report option. We also track list growth each month in the Legacy Reports, but it would also be great to track segment growth. Right now I jump in at the beginning of each month to compare growth from the previous month for all segments.

  • Provenance de l'utilisateur 
  • Publié le 31/07/2018
Steve W.
Email Marketing Strategist
Mode et vêtements, 201-500 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    4/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    4/5
  • Support client
    5/5
  • Rapport qualité-prix
    4/5
  • Probabilité de recommander le produit
    8/10
  • Provenance de l'utilisateur 
  • Publié le 18/12/2018

"Miss working with Bronto"

Commentaires: Overall, Bronto was the best ESP I have used for small-medium sized B2C businesses (~400 employees worldwide). If you are tiny, it's probably overkill. If you're larger, it won't have flexibility of some of the enterprise-level ESPs. Their employees are all about practical, quick solutions to real problems faced by email marketers.

Avantages: Bronto is logically organized, something which unfortunately can't be said of all ESPs. It offers programs like abandoned cart, email signup modals (layers) with fairly easy implementation. Easy to add variables to subscriber profiles. But the BEST element is the live chat support. These folks truly unlock the potential of the platform.

Inconvénients: It could hold sales data, but doesn't allow you any easy way to see that data in tables. And you can't add tables for ancillary data like "store locations" that would make dynamic content easier. As with any software, sometimes you run into road blocks: they have a site where you can post ideas for the platform and other users can vote on them, but even then these take time.

  • Provenance de l'utilisateur 
  • Publié le 18/12/2018