ActiveCampaign

ActiveCampaign

par ActiveCampaign

Qui utilise ActiveCampaign ?

Plus de 100 000 petites et moyennes entreprises ont tiré avantage de l'utilisation d'ActiveCampaign.

Description de ActiveCampaign

ActiveCampaign combine la puissance de l'email marketing, du marketing automation et de l'automatisation des ventes/CRM. Cet outil permet de créer de puissants processus de marketing et de ventes automatisés et adaptables dans le but d'obtenir des clients plus heureux et plus fidèles.

Envoyez des bulletins d'information, concevez d'épatantes campagnes par e-mail et restez en contact avec vos contacts et clients.

Automatisez votre marketing en utilisant les données personnelles et comportementales de vos contacts.

Concluez plus rapidement vos ventes grâce à notre nouvelle façon de voir les relations clients.

Informations sur ActiveCampaign

ActiveCampaign

http://www.activecampaign.com

Fondé en 2003

Prix de ActiveCampaign

ActiveCampaign n'est pas disponible en version gratuite mais propose un essai gratuit. La version payante de ActiveCampaign est disponible à partir de 15,00 $US/mois.

À partir de

15,00 $US/mois

Version gratuite

Non

Essai gratuit

Oui

Déploiement

Cloud, SaaS, web

Mobile (iOS natif)

Mobile (Android natif)

Formation

Formation présentielle

Formation en ligne en direct

Webinaires

Documentation

Ressources d'aide

Support en horaire de bureau

En ligne

ActiveCampaign - Fonctionnalités

Logiciels d'email marketing
Bibliothèque d'images
Campagnes de drip marketing
Conformité CAN SPAM
Contenu dynamique
E-mail découlant d'un événement
E-mails optimisés pour format mobile
Enquêtes clients
Gestion des abonnés
Gestion des listes
Gestion des modèles
Pages de renvoi et formulaires web
Rapports et analyses
Répondeurs automatiques
Tests A/B
Éditeur d'e-mail WYSIWYG
Accès mobile
Devis et offres
Gestion des tâches
Gestion du territoire
Intégration des médias sociaux
Intégration du chat interne
Intégration du marketing automation
Lead scoring
Segmentation
Stockage de documents
Système de calendrier et de rappel
e-mail marketing
CTA personnalisables
Campagnes de drip marketing
Contenu dynamique
Lead scoring
Marketing social
Pages de renvoi et formulaires web
Sales intelligence
Search marketing
Segmentation
Suivi des visiteurs de sites web
Suivi du ROI et de l'analytique
Tests A/B

Avis sur ActiveCampaign

Afficher 5 avis sur 561

Note globale
4,5/5
Facilité d'utilisation
4,2/5
Service client
4,3/5
Fonctionnalités
4,4/5
Rapport qualité-prix
4,4/5
David j. B.
Managing Director
Marketing et publicité, 2-10 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 02/03/2020

"If you had to recommend one marketing automation tool for small business, here it is"

Commentaires: I refuse to ever tell a client there's a single software in any category that they should use without proper investigation further, but I have yet to run into a time where ActiveCampaign wasn't a massive improvement to upgrade to from other tools of similar price but lesser capabilities, like MailChimp and ConstantContact. AC has been my own email marketing and marketing automation system for approximately five years now and I don't see myself moving away from it at any point. It's important for me to be aware of the tools on the market, and there are other great ones, but none that have been a worthwhile transition off AC for.

Avantages: You have a massive amount of features available to you to handle basic email marketing, advanced marketing automation, behavioral automations, tagging and audience segmentation, and so on. That's just the basic package, too. More advanced packages introduce a CRM (Customer Relationship Management) aspect that is particularly helpful for sales teams, Lead scoring to help prioritize accounts for your sales teams to be more efficient, and dynamic content (among many other features).

Inconvénients: There is little to see on the Cons. If I had to select something, I suppose the limit of three users on the Lite plan can be frustrating. However, it's typically safe enough for a small business, easy to share logins if needed, and the price and added features of upgrading to the Plus plan is quite affordable as well.

  • Provenance de l'utilisateur 
  • Publié le 02/03/2020
Peggy M.
Director of Marketing
Édition, 2-10 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    4/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    9/10
  • Provenance de l'utilisateur 
  • Publié le 20/06/2020

"Extremely User Friendly and Subscription Comes with Great Support"

Commentaires: When my big company split up and sold off all of its individual brands, I went from having an email staff to me taking on that responsibility all myself. My staff had been using Hubspot and I did try to learn that platform but it was not intuitive, rather clumsy...and VERY expensive. And since we no longer had the deep corporate pockets we once had, I had to move to something that was lower priced and easy enough for me to be up and running quickly. I investigated about 4 difference platforms and settled on AC and have not been disappointed. I think I made a great choice that a non-tech person like me can use and won't break our small company bank.

Avantages: I like the fact that someone like me, who has only ever written campaigns for others to create but now has to do everything myself, can get up to speed pretty quickly and now I feel very comfortable with the platform. Although there are some odd, small nuances in the drag and drop, that functionality is really good and let's me create my campaigns quickly and easily.

Inconvénients: For the most part, this is a great tool, but there are a few things I would like to see addressed. The first one was just addressed recently and you can now "undo." Not having an undo and instead looking at a bunch of dropdown times was not efficient, so kudos to AC for fixing that! I would also like to be able to search my images by keyword...that would save me a ton of time. Also, and this one would really be helpful...I find that creating a suppression file is an awkward process. I would like to be able to choose and list to send to and a list to suppress against that send list. Creating the segment for the suppression is not intuitive and I get confused with that.

  • Provenance de l'utilisateur 
  • Publié le 20/06/2020
Charles S.
General Manager
Hôtellerie, 13-50 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
    2/5
  • Facilité d'utilisation
    1/5
  • Fonctionnalités
    2/5
  • Support client
    1/5
  • Rapport qualité-prix
    2/5
  • Probabilité de recommander le produit
    0/10
  • Provenance de l'utilisateur 
  • Publié le 02/11/2019

"Disorganized & Frustrating"

Commentaires: Our overall experience was pretty negative, one of the more challenging and time wasteful business relationships we have had in quite some time.

Avantages: Our account rep was quite helpful initially and our experience getting set up went fairly smoothly. After the inital set up our account rep pretty much disappeared but when we pressed her to become involved she did set up a call and was helpful.

Inconvénients: The company has some fairly significant problems related to intracompany communications between departments. The old adage the left hand has no idea what the right hand is doing fits Active Campaign perfectly based on our exeprience. About 6 months in we set up a call with our account rep whose analysis was that our account was doing very well from any analytics perspective with very high relative open rates and fairly low/acceptable spam reports, but the bery next day we received an email from a different person and department indicating that our spam complaints were too high and they suspended our service. It was an exptremely poor experience and given the spam numbers displayed on the Active Campaign admin panel made no sense at all. Qe also had a similar negative experience during the onboarding process with our account rep being totally out of the loop. The initial onboarding problems almost caused me to go in a different direction and looking back on it I wish I had folowed my gut instincts at that time, had I made the correct decision and chosen a different provider it would have saved us a lot of time that ended up being wasted.

  • Provenance de l'utilisateur 
  • Publié le 02/11/2019
Kevin J.
Digital Marketing Strateeg
Marketing et publicité, 13-50 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
    4/5
  • Facilité d'utilisation
    3/5
  • Fonctionnalités
    4/5
  • Support client
    Sans note
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    8/10
  • Provenance de l'utilisateur 
  • Publié le 19/06/2020

"The automations work like a charm"

Commentaires: We are using Mailblue, which is a certified partner of ActiveCampaign and makes their software available in my native language and with Dutch support. This makes it quite easy to get support when you need it. We were looking for a tool with e-mail, automation and lead scoring features. As we didn't have any in-house knowledge about these (especially the tools), I've done some research. ActiveCampaign came out as the tool with the best functionalities for the best price (through Mailblue). This made me decide to start a demo, and eventually get the software. So far, it does exactly what I need and at this time it doesn't cost me a lot of time to figure out how to use it. The only thing is we currently don't really use the lead scoring mechanism as it needs a lot of tweaking (on our side). But as all other features are working really well for me, we're still happy users of the software.

Avantages: The flexibility of the tool is something I really like. It's quite easy to use your own email templates, which are (as long as you keep it simple) completely adjustable as well as responsive. Besides that, the automation part is working like a charm. By using your own tags and fields you can practically do anything you want.

Inconvénients: I am still trying to figure out how to set up a link with our current CRM. As ActiveCampaign has their own CRM built in, this is not one of the key futures. For our business however, we only use ActiveCampaign for the e-mail marketing and automations (so only the marketing department is using this tool). The entire company is built on the use of our CRM, so we'd like to see all of the ActiveCampaign data on there for a complete report.

  • Provenance de l'utilisateur 
  • Publié le 19/06/2020
John D.
Foundre
Internet, 2-10 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 03/06/2020

"The best software for your online business and online shop"

Commentaires: I am not an affiliate yet I love Active Campaign, so easy to use. The times I have contacted support, they are responsive and helpful.

Avantages: I absolutely love ActiveCampaign. I have 2 accounts for my 2 businesses and have approx 10+ customers using it also for their online marketing endeavours. It is my go to software that I recommend to all customers. I love how the software is cheap for a startup but also offers really high level of integration for advanced customers. It is solid, easy to use and I cannot honestly recall having an issue with it. It has strong reporting and I love the integration features for Woo Commerce and Shopify also.

Inconvénients: The only thing that is missing from ActiveCampaign is a simple checkout / payment type offering. So connecting to Paypal / Stripe is doable but not seamless. Apart from that I love it.

  • Provenance de l'utilisateur 
  • Publié le 03/06/2020