Salesforce Marketing Cloud

Powerful, but complex

Avantages :

This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

Inconvénients :

There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

SFMC

Commentaires : This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.

Avantages :

In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.

Inconvénients :

Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.

Powerful all in one marketing platform

Commentaires : We wanted an all-in-one marketing platform to manage all our campaigns, email marketing, social media management, landing pages, marketing automation, and lead management. The platform is superb at what it does, I highly recommend it.

Avantages :

Great for lead segmentation and management, great for lead nurturing and generation campaigns. The platform offers one of the best campaign management. It is straightforward to use and offers excellent UX/UI. You can easily create emails with a drag-and-drop feature and landing pages.

Inconvénients :

I would only point out that at the beginning of using the platform it does get confusing to use as too many features are there. It requires proper training to be able to use it effectively. Pricing is a bit high too. But again the quality is excellent which covers every flaw of salesforce

Expensive and cumbersome with little support

Commentaires : Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it. I am dissatisfied with the representatives of SF who have zero customer service skills and can’t even answer a question when asked. They are rigid and not willing to work with clients to provide solutions. They just want the contract. I will not be renewing with them.

Avantages :

It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up. SF offers little or no support and sends links in response to your questions.

Inconvénients :

They sell the product speaking in terms of monthly payments hen switch it to annual payments when you purchase the product. They do what’s in their best interests not the client’s. They sell you products that you don’t need but you won’t figure that out until you learn how to use them and set them up which takes a few months with the help of a consultant that you must pay for separately because it’s nothing included in the price and the products are not intuitive by any means. You will also need at least one employee dedicated to setting it up and maintaining the program. The very consultant that SF recommended that I hire at an extra fee to set up the program told me that I didn’t need six of the accounts that SF insisted I needed. They simply do not care if you ever use the products or are satisfied with the products until it’s time to renew your contracts. There are too many other alternatives from companies that actually care about having a long term relationship who will sell you what you need now and help you build the platform as you grow. SF has no such interest. I will not be renewing with them.

One of the best all in one marketing platform

Avantages :

An amazing platform that is used for many different aspects of marketing. Great for email marketing and marketing automation. It is easy to use and carry out marketing campaigns and manage leads based on their activities. Great for providing personalisation to the visitors and prospects. Furthermore, offers great customer services.

Inconvénients :

It is pricey when compared to others in the market. Updates are annoying for users that come every fortnight. UI could have been improved.