Salesforce Marketing Cloud

Salesforce Marketing Cloud

par Salesforce

Pour qui ?

Des entreprises de toutes tailles et de tous les secteurs d'activité.

Notes moyennes

250 avis
  • Note globale 4.1/5
  • Facilité d'utilisation 3.6/5
  • Service client 3.7/5
  • Fonctionnalités 4.2/5
  • Rapport qualité-prix 3.7/5

Informations sur le produit

  • Version gratuite Non
  • Essai gratuit Non
  • Déploiement Cloud, SaaS, web
  • Formation Formation présentielle
    Formation en ligne en direct
    Webinaires
    Documentation
  • Ressources d'aide Service de support permanent (réponse directe)
    Support en horaire de bureau
    En ligne

Informations sur l'éditeur

  • Salesforce
  • http://www.salesforce.com/marketing-cloud/overview
  • Fondé en 2000

En savoir plus sur Salesforce Marketing Cloud

Découvrez Salesforce Marketing Cloud, la solution marketing leader pour accroître l'engagement avec chaque consommateur. Utilisez sa gestion de données performante pour collecter, organiser et stocker en toute sécurité des first, second et third-party data ainsi que des données hors ligne afin de créer des profils de données consommateurs complets. Personnalisez chaque interaction tout au long du parcours avec votre marque à l'aide de l'IA intégrée. Impliquez ensuite chaque consommateur à grande échelle en utilisant les solutions e-mail, mobiles, publicitaires et sociales leaders du secteur.

Salesforce Marketing Cloud - Fonctionnalités

  • Analyse prédictive
  • Attribution de canal
  • Cartographie du parcours client
  • Mesure des performances
  • Statistiques sur les médias sociaux
  • Suivi des campagnes
  • Suivi du RIO
  • Tableau de bord
  • Tests A/B
  • Web analytics
  • Bibliothèque d'images
  • Campagnes de drip marketing
  • Conformité CAN SPAM
  • Contenu dynamique
  • E-mail découlant d'un événement
  • E-mails optimisés pour format mobile
  • Enquêtes clients
  • Gestion de la liste de diffusion
  • Gestion des abonnés
  • Gestion des modèles
  • Pages de renvoi et formulaires web
  • Rapports et analyses
  • Répondeurs automatiques
  • Tests A/B
  • Éditeur d'e-mail WYSIWYG
  • Attribution de canal
  • Ciblage contextuel
  • Coupons
  • Jeux concours par SMS
  • Marketing localisé
  • Messagerie texte
  • Notifications push
  • Suivi des engagements
  • e-mail marketing
  • Archivage et rétention
  • Bloqueur de spam
  • Boîtes de réception partagées
  • Gestion des listes d'attente
  • Gestion des réponses
  • Gestion des signatures
  • Liste blanche / liste noire
  • Routage
  • Récupération de données
  • Réponses préenregistrées
  • Suivi des e-mails
  • Analyse des comportements
  • Analyse du secteur commercial
  • Analyse prédictive
  • Données démographiques
  • Géocodage
  • Géolocalisation
  • Géorepérage
  • Visualisation de données
  • Analytique
  • Ciblage client
  • Filtrage des mots-clés
  • Gestion de contenu
  • Gestion de plusieurs comptes
  • Gestion des contacts
  • Planification des publications
  • Suivi des conversions
  • Édition automatisée

Avis les plus utiles sur Salesforce Marketing Cloud

Powerful, but complex

Publié le 28/01/2019
Aaron B.
Director Consulting, Salesforce Marketing Cloud
Marketing et publicité, 10 001+ employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
3/5
Facilité d'utilisation
5/5
Fonctionnalités
3/5
Support client
4/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Avantages: This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

Inconvénients: There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

SFMC

Publié le 21/01/2020
Walter T.
Marketing Specialist
Enseignement supérieur, 501-1 000 employés
Temps d'utilisation du produit: plus d'un an
Provenance de l'utilisateur 
4/5
Note globale
3/5
Facilité d'utilisation
3/5
Fonctionnalités
4/5
Support client
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.

Avantages: In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.

Inconvénients: Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.

Incredible tool, make sure you have an infrastructure

Publié le 07/08/2019
Kristen D.
Marketing Operations Manager
Services et technologies de l'information, 201-500 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
4/5
Note globale
4/5
Facilité d'utilisation
3/5
Fonctionnalités
3/5
Support client
3/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: An incredible tool when an infrastructure is in place that will allow for collaboration between marketing and sales as well as support in place for the sales team so they don’t get bogged down with the administrative component. If you are a Manager then you will love these reports.

Avantages: As a provider of digital marketing automation (email, social, ads) and analytics, is great when it comes to connecting the dots between what you know about customers and what marketing materials you should send to them. The Journey Building feature is incredible for this. This also allows you to set triggers and make intelligent automation decisions.

Inconvénients: Make sure you have an infrastructure in place that will allow for the immense amount of data entry and data maintenance necessary to keep the CRM up-to-date and allow intelligent marketing insights and automation to even be possible. You don’t want to make marketing decisions based on an accurate CRM information.

Sales force Marketing Cloud

Publié le 04/01/2020
Ragavi K.
Software engineer
Santé, bien-être et fitness, 10 001+ employés
Temps d'utilisation du produit: 6 à 12 mois
Provenance de l'utilisateur 
5/5
Note globale
5/5
Facilité d'utilisation
5/5
Fonctionnalités
5/5
Support client
5/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: The experience has been outstanding. We are able to promote our campaigns reaching the customers at a faster pace and exposing them to various channels easily

Avantages: Salesforce marketing cloud has helped promote our insurance products to the customers easily through various mediums and channels

Inconvénients: There is nothing to complain about this software as it is one of the best tools in the industry at the moment

Terrible product, terrible support

Publié le 07/07/2018
Utilisateur vérifié
Consultant
Internet, 13-50 employés
Temps d'utilisation du produit: 6 à 12 mois
Provenance de l'utilisateur 
Source : GetApp
1/5
Note globale
1/5
Facilité d'utilisation
2/5
Fonctionnalités
1/5
Support client
1/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Avantages: The personalization options are pretty cool. But when you use them (with AMPscript) the Journey Builder is pretty much useless as Engagement Splits don't work with them.

Inconvénients: Where to start.
- Extremely buggy system. We had multiple issues with the Journey Builder that resulted in a number of our subscribers receiving thousands of emails which put us on the spam list for Gmail.
- The Journey Builder is extremely rigid. You have to create new versions if you want to make even the smallest edit. Then you'll likely need to double check every single step because things break super easily.
When you update emails that are used in Journeys in Content Builder, you need to go into these Journeys and manually update these emails again to make sure the changes take effect. You can try to solve this with Reference Content but then Engagement Splits don't work because it cannot see the URLs. Same goes for using Dynamic Content. Also, current subscribers in the existing version of a journey cannot be placed into the new version of the journey. Lastly, you can only add subscribers to retargeting audiences but NOT REMOVE them from these retargeting audiences. You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook. Compare that with a cheap tool like ActiveCampaign and you're just amazed how bad Marketing Cloud is. Especially Journey Builder is the worst app I've ever come across.
- The platform is basically not usable without Salesforce CRM. This creates a number of problems, e.g. not being able to simply send a realtime response email when someone fills a form on your website. Also, even though it's the same company, the integration between Salesforce and Marketing Cloud is complex and just basically terrible.
- Cloud Pages Smart Capture forms are useless. It doesn't accept people that are already in the data extension that is connected to a particular Smart Capture form but it does not warn you about this in any way. Also, if you use Salesforce as your DoR you can't use Smart Capture forms but are forced to build custom AMPscript code due the ContactID being created in Salesforce (not possible in Marketing Cloud).
- As I mentioned above, functions don't work well with each other. This because they just bought a bunch of different companies and tried to tie it together. This also makes it very difficult to navigate as some functions overlap while others are completely incompatible. The system is also very slow. Loading times are not rarely over 10 seconds. This makes working with it daily a true torture.
There are numerous other smaller bugs and annoying things that I don't have time for to write down but if I can summerize, if you want your marketing team to be lean, flexible and successful then do yourself a favor and pick any other system.

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