Salesforce Marketing Cloud

Salesforce Marketing Cloud

par Salesforce

Qui utilise Salesforce Marketing Cloud ?

Des entreprises de toutes tailles et de tous les secteurs d'activité.

Description de Salesforce Marketing Cloud

Découvrez Salesforce Marketing Cloud, la solution marketing leader pour accroître l'engagement avec chaque consommateur. Utilisez sa gestion de données performante pour collecter, organiser et stocker en toute sécurité des first, second et third-party data ainsi que des données hors ligne afin de créer des profils de données consommateurs complets. Personnalisez chaque interaction tout au long du parcours avec votre marque à l'aide de l'IA intégrée. Impliquez ensuite chaque consommateur à grande échelle en utilisant les solutions e-mail, mobiles, publicitaires et sociales leaders du secteur.

Informations sur Salesforce Marketing Cloud

Salesforce

http://www.salesforce.com/marketing-cloud/overview

Fondé en 2000

Prix de Salesforce Marketing Cloud

Salesforce Marketing Cloud n'est pas disponible en version gratuite et ne propose pas d'essai gratuit.

Version gratuite

Non

Essai gratuit

Non

Déploiement

Cloud, SaaS, web

Formation

Formation présentielle

Formation en ligne en direct

Webinaires

Documentation

Ressources d'aide

Service de support permanent (réponse directe)

Support en horaire de bureau

En ligne

Salesforce Marketing Cloud - Fonctionnalités

Logiciels d'analyse marketing
Analyse prédictive
Attribution de canal
Cartographie du parcours client
Mesure des performances
Statistiques sur les médias sociaux
Suivi des campagnes
Suivi du RIO
Tableau de bord
Tests A/B
Web analytics
Bibliothèque d'images
Campagnes de drip marketing
Conformité CAN SPAM
Contenu dynamique
E-mail découlant d'un événement
E-mails optimisés pour format mobile
Enquêtes clients
Gestion des abonnés
Gestion des listes
Gestion des modèles
Pages de renvoi et formulaires web
Rapports et analyses
Répondeurs automatiques
Tests A/B
Éditeur d'e-mail WYSIWYG
Attribution de canal
Ciblage contextuel
Coupons
Jeux concours par SMS
Marketing localisé
Messagerie texte
Notifications push
Suivi des engagements
e-mail marketing
Archivage et rétention
Bloqueur de spam
Boîtes de réception partagées
Gestion des listes d'attente
Gestion des réponses
Gestion des signatures
Liste blanche et liste noire
Routage
Récupération de données
Réponses préenregistrées
Suivi des e-mails
Analyse des comportements
Analyse du secteur commercial
Analyse prédictive
Données démographiques
Géocodage
Géolocalisation
Géorepérage
Visualisation de données
Analytique
Ciblage client
Filtrage des mots-clés
Gestion de contenu
Gestion de plusieurs comptes
Gestion des contacts
Planification des publications
Suivi des conversions
Édition automatisée

Avis sur Salesforce Marketing Cloud

Afficher 5 avis sur 255

Note globale
4,1/5
Facilité d'utilisation
3,6/5
Service client
3,7/5
Fonctionnalités
4,2/5
Rapport qualité-prix
3,7/5
Aaron B.
Director Consulting, Salesforce Marketing Cloud
Marketing et publicité, 10 001+ employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    3/5
  • Fonctionnalités
    5/5
  • Support client
    3/5
  • Rapport qualité-prix
    4/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 28/01/2019

"Powerful, but complex"

Avantages: This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

Inconvénients: There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

  • Provenance de l'utilisateur 
  • Publié le 28/01/2019
Walter T.
Marketing Specialist
Enseignement supérieur, 501-1 000 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    4/5
  • Facilité d'utilisation
    3/5
  • Fonctionnalités
    3/5
  • Support client
    4/5
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    7/10
  • Provenance de l'utilisateur 
  • Publié le 21/01/2020

"SFMC"

Commentaires: This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.

Avantages: In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.

Inconvénients: Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.

  • Provenance de l'utilisateur 
  • Publié le 21/01/2020
Utilisateur vérifié
Marketing Operations
Services financiers, 13-50 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    2/5
  • Facilité d'utilisation
    1/5
  • Fonctionnalités
    2/5
  • Support client
    1/5
  • Rapport qualité-prix
    1/5
  • Probabilité de recommander le produit
    0/10
  • Provenance de l'utilisateur 
  • Publié le 24/04/2020

"A huge waste of time"

Commentaires: Working with the support team is extremely painful. We spent hours over multiple weeks showing them our issues over video. Their premium support resources often couldn't figure out how to resolve our issues. It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.

Avantages: I don't like anything about this software.

Inconvénients: The integration with Salesforce is WAY oversold in the marketing materials. Moving data back and forth between the two products is extremely finicky and prone to breaking. Expect lots of duplication of data and lists that will invariably be out of sync. Managing email opt out lists with two systems of record from the same company is a CAN-SPAM nightmare. The integration's administrative tools can't be accessed in lightning. The customer facing unsubscribe and profile management pages look like shit and can't be branded or customized. They are so old, they still provide customers a warning about using HTML emails with AOL. Your Salesforce users will see email sends and interactions in contact records for some but not all emails sent via marketing cloud. If you try to send to a campaign or report from Salesforce, email personalization won't work. Same thing for transactional emails. You will have to send every single piece of personalization data in the API call to marketing cloud, because MC won't be able to find it on its own, even though it has a list of all these attributes and is supposedly syncing with Salesforce. There is single sign on, but only by request, and provisioning of accounts is not supported. Journeys will break the minute you make the slightest change to them. Trying to split journeys based on Salesforce attributes often just doesn't work. Because it's Salesforce, anything you would actually want to do with this software comes at an additional cost.

  • Provenance de l'utilisateur 
  • Publié le 24/04/2020
Christopher M.
Marketing Automation Specialist
Assurance, 10 001+ employés
Temps d'utilisation du produit: 1 à 5 mois
  • Note globale
    4/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    4/5
  • Support client
    Sans note
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    8/10
  • Provenance de l'utilisateur 
  • Source : SoftwareAdvice
  • Publié le 19/03/2020

"The Marketing Cloud for Email Developers"

Commentaires: It's not bad. Its very user friendly when you need to build assets with less time. I think those who have a more B2C business marketing model will find this more beneficial with the 1:1 ratio for personalization.

Avantages: The drag and drop feature really made it so much easier to build emails and landing pages. Asset development time was really reduced significantly with less margin of error however everyone should always consider the actual content you embed for the actual message of the email and the marketing assets. Very little use of HTML/CSS code is needed but it does help trouble shoot at times.

Inconvénients: It definitely lagged at times and the main frustration is the navigation back and forth to other applications and not being able to have multiple tabs open at the time which is something competitor products have a leg up on.

  • Provenance de l'utilisateur 
  • Source : SoftwareAdvice
  • Publié le 19/03/2020
Utilisateur vérifié
Visual Designer
Assurance, 201-500 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    Sans note
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    8/10
  • Provenance de l'utilisateur 
  • Publié le 05/09/2019

"Definitely a step up from MailChimp"

Avantages: This software makes it easy to build professional looking emails that add all the information you need with drag and drop

Inconvénients: IT is sometimes hard to organize and sort files

  • Provenance de l'utilisateur 
  • Publié le 05/09/2019