Campaign Monitor

Avantages: We've used other email marketing tools for different reasons over the years, but still always came back to read Campaign Monitor's excellent email marketing advice on their blogs and articles about best practices. Finally took the plunge a year ago and moved all our subscribers over. No regrets whatsoever! Just the amazing email editor and template manager is enough to make me leave everything else and use Campaign Monitor. The extensive segmentation tools, super clear and well-formed APIs to connect with our CRM and outstanding customer journey setup is above and beyond what i've seen from other tools in the market. Oh and their brilliant responsive all-platform templates!! Also, when they say 'award-winning' and round the clock support / success teams, they mean it! Definitely and whole-heartedly recommended!

Inconvénients: I'm nit-picking, but how Campaign Monitor counts subscribers (in order to bill us) is different from some of the other tools out there. For e.g. if the same subscriber is in two mailing lists, it counts as two for billing purposes. If you have many lists, it tends to balloon your billing subscription out a bit.

Commentaires: After over twelve hours attempting to log on, pay for, and conduct a REPEAT newsletter/emailout with one of its competitors, GetResponse, I had to look elsewhere, because their system was rejecting our email list, because it "looked" to GetResponse's totalitarian software as "very similar to another list on its server"---OF COURSE IT LOOKED SIMILAR---We had used their service twice in the past year---with admittedly a few "hiccups", but we had got those emails out. Their service refused to let us log in, or pay for, or reactivate our old account, so we had to create a new one---and that's likely one factor that led to the total failure of their organization to provide the slightest bit of genuine service to us yesterday. Shortly before midnight, I tried competitor "RedCappi", but after I edited an outgoing email address, it looked as if they might delay sending the test emails, so while waiting to see how long that delay might be, I set up a "Campaign Monitor" account, and proceeded with the same process (our newsletter html was "ready to go"---having been produced by the IT guru at our factory overseas). Despite a good half-hour lead, the RedCappi test emailouts took over an hour and a half to arrive, versus maybe less than a minute with Campaign Monitor. I was sold---uploaded all 4800 or so email addresses to Campaign Monitor without a hitch, and Campaign Monitor clearly pointed out a few dozen "oops" emails I had mis-formatted, and I was able to fix all and add them back into the emailout effortlessly. When I wanted to send to the total list, instead of to four test email addresses, I found a helpful FAQ on the Campaign Monitor site which clearly walked me through how to resend to new subscribers---a vast difference from having to "Chat" on three separate occasions with the GetResponse team to help me with their less-user-friendly system (EVEN THOUGH I HAD USED GetResponse TWICE PREVIOUSLY)!

Avantages: Hard question to answer---Sorry, I have to say "EVERYTHING"! Worked well, priced me in cheaper local currency, fast sendout, very helpful tips on mis-formatted emails, phenomenal customer support, no login or password struggles...the list goes on (a double-entendre).

Inconvénients: Unsubscribe "Tag" added at the bottom of our emails was in a different font from the bottom portion of our emailout/newsletter---a minor point.