Pour qui ?

Businesses with a high level of ongoing customer engagement including both B2B and B2C customers.

Notes moyennes

30 avis
  • Note globale 4.5 / 5
  • Facilité d'utilisation 4 / 5
  • Service client 4.5 / 5
  • Fonctionnalités 4 / 5
  • Rapport qualité-prix 4.5 / 5

Informations sur le produit

  • À partir de 950,00 $US/mois
  • Version gratuite Oui
  • Version d'essai gratuite Oui
  • Déploiement Cloud, SaaS, web
  • Formation Formation présentielle
    Formation en ligne en direct
    Webinaires
    Documentation
  • Ressources d'aide Support en horaire de bureau
    En ligne

Informations sur l'éditeur

  • Indicative Software
  • http://www.indicative.com
  • Fondé en 2013

En savoir plus sur Indicative

Marketers, product managers, and business analysts use Indicative to optimize customer conversion, engagement, and retention. Indicative connects to all your customer data sources, synthesizes them into a complete view of behavior, and gives you the actionable insights you need to grow your customer base and build great products.

Indicative's free plan offers up to 1 Billion user actions per month and complete access to the robust behavioral analytics platform!

Indicative - Fonctionnalités

  • Analyse prédictive
  • Attribution de canal
  • Cartographie du parcours client
  • Mesure des performances
  • Statistiques sur les médias sociaux
  • Suivi des campagnes
  • Suivi du RIO
  • Tableau de bord
  • Tests A/B
  • Web analytics
  • Analyse de la rentabilité
  • Analyse prédictive
  • Analyse visuelle
  • Benchmarking
  • Fiches d'évaluation (scorecards)
  • Indicateurs clés de performance
  • Indicateurs de tendances et de problèmes
  • Mesure des performances
  • Planification stratégique
  • Publication et partage
  • Rapports ad hoc
  • Tableau de bord
  • Analyse d'entonnoir
  • Analyse par cohorte
  • Attribution de canal
  • Notifications push
  • Suivi des désinstallations
  • Suivi des revenus
  • Suivi des rétentions
  • Suivi des événements intégrés aux applications
  • Tests A/B
  • Gestion de plusieurs sites
  • Gestion des campagnes
  • Suivi des conversions
  • Suivi des interactions entre utilisateurs
  • Suivi des mots-clés
  • Suivi des objectifs
  • Suivi des pages consultées
  • Suivi des recherches de sites
  • Suivi des sources de référence
  • Suivi du temps passé sur le site

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Avis les plus utiles sur Indicative

This has been a great tool for me to track different campaigns, email records, etc. Multi-functional

Publié le 19/12/2017
Hilary Y.
Marketing Coordinator
Temps d'utilisation du produit: 6 à 12 mois
Provenance de l'utilisateur 
5/5
Note globale
4 / 5
Facilité d'utilisation
4 / 5
Fonctionnalités
5 / 5
Support client
5 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Easy to store common events, segments, etc. that I track and refer to them regularly for clients.

Avantages: The interface is really beautiful and it is extremely versatile to use. While I am not as well-rounded on the platform as I'd like to be yet (I'm working on it) I have done a walk through with some Indicative team members and the features are really useful. This has become a great tool that I use to communicate with our clients re: the success of our work with them and to further understand consumer patterns and other things.

Inconvénients: As a *relatively* new user, I'm not always sure how things function. I understand that our "events" were built by our product/engineering team so sometimes I'm not entirely sure what type of data I'm pulling from those. I do think it would be nice if there were a little more guidance when I'm looking for particular information, for example, if I'm using the segmentation tool, I'm not always sure if I should be using where/by or each... etc. etc. It makes sense when I ask other coworkers but it would be nice if I could hover over those options and get a little explanation, use case, or something similar. Just a bit of a learning curve.

The most generous behavioural analytics platform out there

Publié le 24/06/2019
Ramkumar V.
Founder
Sports, 2-10 employés
Temps d'utilisation du produit: 1 à 5 mois
Provenance de l'utilisateur 
5/5
Note globale
4 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
Support client
5 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Beyond excellent. I will definitely go pro and stick with them if I become big enough to afford it.

Avantages: The free plan is great. It is by far the most generous free plan out there. As a startup, that is currently bootstrapped, not having to shell out big bucks while getting the kind of insights about user behaviour has been mind blowing. Our new feature developments have been spot on and we are able to understand where users are struggling, what features they like etc. It is like I have a super power in my hands. The features are good and are constantly improving. In the last 3 months, I have seen the platform become a lot better.

Inconvénients: 1. I think the funnels can be improved to support multiple steps/ branches better. For example, we have two different flows (one for new users and one for more experienced users) and there is no way to see both of these at once.
2. There are too many marketing email campaigns. It is a bit overwhelming. I genuinely wanted to provide feedback because they are being so generous, but there are just too many IMO. So, I end up skipping most of their emails/ announcements.

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