Marketo Engage
Description de Marketo Engage
Marketo est une plateforme de marketing automation de premier plan dotée de toute une gamme de fonctionnalités pour les petites et moyennes entreprises et pour les grandes entreprises dans divers secteurs. Parmi les fonctionnalités courantes figurent l'e-mail marketing, la maturation, le référencement, les pages de renvoi, la notation et l'analytique, tandis que d'autres éditions offrent des fonctionnalités avancées telles que la personnalisation de sites web, l'engagement mobile, le reciblage social et web. Des marques de B2C et de B2B de toutes tailles comptent parmi ses utilisateurs habituels.
Qui utilise Marketo Engage ?
Pour les entreprises B2B ou B2C soucieuses de fidélisation des clients, de segmentation personnalisée et évolutive, de personnalisation et d'engagement profond des clients.
Marketo Engage ne vous convainc pas tout à fait ? Comparer avec une alternative populaire
Marketo Engage
Alternatives à Marketo Engage
Avis sur Marketo Engage
Utilisateur vérifié
Marketo Engage Examen
Commentaires : Avec cette application je suis vraiment fier car l'équipe que je dirige, je les gère par mails à travers cette application
Avantages :
Avec ce logiciel de marketing , je suis bien satisfait de mon travail
Inconvénients :
Le fais que certains options ne tiennent pas.
MD Masoom
Alternatives envisagées :
Indeed a Best-in-Class Marketing Automation Software
Commentaires : My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.
Avantages :
I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.
Inconvénients :
I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.
Thierno Ousmane
Marketo Engage, the e-mail Marketing booster.
Commentaires : The platform is highly customizable, allowing users to tailor their campaigns to their needs and goals. And that is what any marketer would ask for.
Avantages :
1. Robust features: Marketo Engage provides a wide range of tools and features for marketing automation, email marketing, and lead generation.2. Flexibility: It is a good choice for businesses of all sizes and industries because the software is highly customizable. 3. Strong customer support: There is a reputation for excellent customer support at Marketo Engage, including onboarding assistance, a large knowledge base, and ongoing support.
Inconvénients :
Handling the software may require several times to learn.
Utilisateur vérifié
Alternatives envisagées :
A very expensive CRM - Adobe Marketo Engage.
Commentaires : I think it’s a great software for campaign management and market automation but it’s really very expensive. In the past it has helped us generate higher cart conversions. It’s UI/UX is also very professional and one might get geeked out.
Avantages :
The pros are as follows -- You can quickly and successfully plan, execute, and track your marketing efforts using Adobe Marketo. - You can manage your lead base centrally and keep track of your leads as they pass through the conversion process using Adobe Marketo. - Based on your target demographic and how they interact with your website, Adobe Marketo gives you the ability to customise the content of your campaigns. - A variety of analytics and performance tracking tools are available from Adobe Marketo to help you evaluate the success of your marketing. - You may easily link Adobe Marketo with other marketing platforms to develop an efficient omnichannel marketing strategy.
Inconvénients :
The cons regarding it are -- For certain firms, especially small and medium-sized ones, Adobe Marketo is really expensive. Just like other Adobe products.- Some people may find Adobe Marketo difficult to understand and operate, especially if they have no prior experience with marketing automation. - For some companies with particular requirements, Adobe Marketo's lack of all marketable features could be a drawback. - A business that relies too heavily on Adobe Marketo risks becoming reliant on it and losing the capacity to manage marketing campaigns on its own. - Integration issues may arise because Adobe Marketo may not be compatible with certain data management and marketing platforms.
Whitney
Alternatives envisagées :
Marketo powers our entire marketing team
Commentaires : Marketo is the platform that powers our entire marketing campaigns and performance. It allows us to understand the impact marketing is having on overall bottom line.
Avantages :
It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead scoring, emails, landing pages, content management, automation and sync to salesforce. Bizible ensures everything a prospect or customer does is tracked in Salesforce so we understand the impact marketing has on revenue.
Inconvénients :
It's clunky because it's legacy. It's not an easy tool to navigate or manage. It requires coding to build landing pages and their templates aren't great (pro-tip: use Unbounce and connect to Marketo). Because Marketo is so robust, when you build automation and audiences and campaigns, you can get overwhelmed and lost.
