Constant Contact

Commentaires: I do independent contracting for a nonprofit and have been using Constant Contact for about 4 years now for the electronic newsletters to our supporters and network. I love that the software and the many different template options to use for mailings. I also like that I am able to change fonts, color, backgrounds and layout with ease. It is VERY user friendly and if I need to stop in the middle of my work it, will be saved where I left off. This is actually an update because in the past if you didn't save the work manually you could lose it, but they have updated that and it now autosaves (which I am very grateful for). Also, I love that I can schedule mailings and campaigns in advance for when I want them to go out (I currently have 5 pending to go out on designated days within the next 5 weeks). This save me a lot of time and not having to wait til the day of to log on and send them out. What I REALLY like is that we can track analytics. we know what emails (and topics) people are more interested in versus ones they barely open. This helps us in choosing more engaging content. I know what percent of our contacts have opened the emails. I can create different groups to send certain thing to (like Board members, parents, LSC), I am even able to see the time and date (and by whom) an email was opened and if the donate button was clicked or not (which is good for best practices and implementing measures of accountability within the org).

Avantages: I do independent contracting for a nonprofit and have been using Constant Constant for about 4 years now for the electronic newsletters to our supporters and network. I love that the software and the many different template options to use for mailings. I also like that I am able to change fonts, color, backgrounds and layout with ease. It is VERY user friendly and if I need to stop in the middle of my work it, will be saved where I left off. This is actually an update because in the past if you didn't save the work manually you could lose it, but they have updated that and it now autosaves (which I am very grateful for). Also, I love that I can schedule mailings and campaigns in advance for when I want them to go out (I currently have 5 pending to go out on designated days within the next 5 weeks). This save me a lot of time and not having to wait til the day of to log on and send them out. What I REALLY like is that we can track analytics. we know what emails (and topics) people are more interested in versus ones they barely open. This helps us in choosing more engaging content. I know what percent of our contacts have opened the emails. I can create different groups to send certain thing to (like Board members, parents, LSC), I am even able to see the time and date (and by whom) an email was opened and if the donate button was clicked or not (which is good for best practices and implementing measures of accountability within the org).

Inconvénients: I don't like that the only videos that I can embed into the mailings have to be a Youtube link. But other than that, there isn't much that I do not like about using this software.

Commentaires: Overall a great product, easy to use, and functional. its minor limitations are countered by functionality, reliability, and the features it offers. The price is sometimes a turnoff when compared to other marketing email providers. CC offers easy to use templates that are almost fully customizable. Lots of extra features including campaigns, events, registrations, sign up forms etc. There are plenty of HELP menu items and tutorials. Love that there is no limit on the number of emails sent monthly. Overall a great go to product!

Avantages: As an email marketing solution, CC fits most small to medium business owners needs with plenty of easy to edit templates, branded emails, newsletters, calendars, event apps, and website integrations. Additionally, business owners can set up events and registrations via the app. The templates are easy to use with varied options and designs. For more experienced handlers, HTML is available to set up templates. Emails offer clients and recipients the opportunity to opt out or stay tuned while landing the emails in their in box rather than their spam filters . Analytics are a plus and helpful to see what works and what doesn't in an email campaign. CC also integrates social media platforms. Overall it is a great all-in-one marketing tool.

Inconvénients: While the software is generally easy to use, it is not intuitive and does on occasion produce glitchy results from missing images to random changes in text, font, and email structure. I do like the tiered pricing structure, although find CC to be far more expensive than their competitors. One of my biggest complaints is the placement of images - it doesn't really allow flexibility in design - if you are ok with their more cookie cutter template designs then its a 5 star - but the ability to place images becomes tedious and reduces the functionality. Overall the program is a go and worth the expense even if the image placement issues are annoying.