Description de KPI6
KPI6 est une suite logicielle de services adoptée par les marques et les agences médias pour mieux comprendre les consommateurs, identifier leurs besoins et définir des segments d'audience.
La suite analyse une multitude de contenus générés par les utilisateurs ainsi que de sources non sollicitées telles que des critiques en ligne, des panels sociaux et Web, des données numériques libres pour fournir des informations stratégiques essentielles dont une entreprise a besoin pour stimuler l'innovation, l'évaluation des opportunités, la planification stratégique, la segmentation, le développement créatif et la stratégie de communication.
Qui utilise KPI6 ?
KPI6 fournit diverses solutions qui répondent du mieux possible aux besoins des analystes de marché et des chercheurs ainsi que des planificateurs publicitaires au sein des agences médias et des responsables stratégiques de grandes marques.
Où peut-on déployer KPI6 ?
Cloud, SaaS, web
À propos de l'éditeur
- KPI6.com
- Chat
Langues
anglais, italien
KPI6 - Prix
À partir de :
À propos de l'éditeur
- KPI6.com
- Chat
Langues
anglais, italien
KPI6 en vidéos et en images
Fonctionnalités - KPI6
Alternatives à KPI6
Avis sur KPI6
Andrea
Tantissimi cambiamenti in pochi anni
Commentaires : Sono riuscito a esaminare l'audience di un mercato piccolissimo in cui la mia agenzia non si era mai misurata riuscendo a intraprendere delle collaborazioni che prima non avremmo pensato di portare avanti. Mi ha aiutato a conoscere in poco tempo le caeratteristiche e i pain di un segmento di consumatori che nemmeno io pensavo esistessero.
Avantages :
I cambiamenti più profondi si notano nella gestione degli insight delle audience, non sono ancora riuscito a trovare altro che a partire dal listening riesca a darmi informazioni su macro segmenti di pubblico o micro nicchie.
Inconvénients :
Si vede che stanno lavorando molto, ma la parte di listening di MarketEar presenta ancora i classici limiti di usabilità che ha caratterizzato nel tempo questo tipo di strumenti.
Alternatives envisagées : Sprinklr et Talkwalker
Pourquoi passer à KPI6 : Per quella componente in più legata agli insight sulle audience che strumenti simili non trattano con la stessa profondità.
Andrea
Powerful tool offering a wide array of insights
Commentaires : KPI6 is a valid tool to get information I need as a support to make decisions about product development. You are 99% of the times able to get valuable drivers in absolutely no time. For instance, I often run research on both social networks and forums to understand people's frustrations or value points when they talk about a certain product. It's faster and less expensive than an institutional survey and it lets you get more granular on details of interest or to find new topics to explore. Once you learn how to use it, the only limit is your fantasy and approach. You can really get data about possibly every topic in every part of the world.
Avantages :
Offers more insights than the standard platform, especially the Audience/Lookalike part which is something really unique. Granular data, with a powerful dataviz and a rock-solid methodology. Ability to filter for countries and languages, which is really valuable. Its UX too is a core strength: flexible, customizable and functional. It saves you a lot of time.
Inconvénients :
The filtering system could be improved, it's sometimes a bit difficult to get an accurate deep-dive. No learning center, which can be limiting for new customers, but it's a non-problem given the quality of the 1-to-1 academy and customer support.
Utilisateur vérifié
KPI6: listen the word of mouth
Commentaires :
In general, the tool allows you to carry out interesting analyzes on online conversations, with an excellent level of proficiency.
The graphs that the tool creates have nice views and can be exported directly to be inserted into reports or other documents.
Avantages :
The tool is very efficient for listening to online discussions, especially those that take place on Twitter. Once the search has been set, the tool allows you to drill down on the data collected and to deepen your research.
Inconvénients :
The query setting, the keyword set up can be a bit cumbersome, especially at the beginning when you have little confidence with the tool.
Federico
Uno strumento utile, immediato e completo
Avantages :
La profondità delle analisi e l'accuratezza dei dati
Inconvénients :
Non ho incontrato grosse criticità nell'utilizzo dello strumento
Réponse de l'équipe de KPI6.com
il y a 3 semaines
Hello Federico, thank you so much for your review and for your interesting feedback! We are fully glad that our digital market research suite has helped you into the reaching of your goals!
Roberta
Innovative and flexible tool NLP - AI - Sentiment Analysis
Commentaires :
With KPI6 we worked on building several use cases on different industries. We collaborated to create the C-Trust Index, an index to measure the impact of the pandemic in terms of people's trust and propensity to buy.
We worked on the creation of Custom Machine Learning to analyse the city's main issues of interest (safety, health, etc.) and we are continuously working on new areas of development.
Avantages :
The tool is easy to use and has a very good UX/UI. The support is also always there and above all the team and the tool are very flexible and always ready for new technological and business experiments. The tool has excellent features related not only to sentiment and emotion analysis, but it is a great tool for analysing audiences and building key business personas. Furthermore, with the Custom Machine Learning feature, it is possible to build ad hoc algorithms to specialise the tool in new sectors.
Inconvénients :
Some limitations related to the social pages to be included or the maximum number of keywords for queries and filters can be improved.
