Description de Omeda

Explore all of the advantages that come with Omeda's complete, end-to-end audience management solution. Activate your audience in real-time with Omedas marketing automation and customer data platform (CDP). Engage your customers on multiple channels whether they be email, print, web, social media, mobile or events. Omeda is an enterprise solution in the MarTech space that brings together disparate first party data to drive revenue for its client base of over 900 brands.

Qui utilise Omeda ?

Omeda's unified data management system is best suited for organizations with large, disparate audiences. Media companies, DTC, and associations all find value in our end-to-end solution.

Informations sur Omeda

Omeda

Omeda en vidéos et en images

Vidéo de Omeda
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Informations sur Omeda

Omeda

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Déploiement et prise en charge de Omeda

Ressources d'aide

  • Service client/e-mail
  • FAQ/forums
  • Base de connaissances
  • Support téléphonique

Déploiement

  • Cloud, SaaS, web

Formation

  • Formation présentielle
  • En ligne en direct
  • Webinaires
  • Documentation
  • Vidéos

Fonctionnalités - Omeda

  • API
  • Actions découlant d'un événement
  • Alertes/Notifications
  • Analyse des campagnes
  • Analyse des comportements
  • Analyse en temps réel
  • Analyse prédictive
  • Base de données de clients
  • Base de données de contacts
  • Cartographie du parcours client
  • Ciblage du public
  • Communication multicanal
  • Conformité RGPD
  • Données en temps réel
  • Enquêtes et feedback
  • Gestion des campagnes
  • Gestion des canaux
  • Gestion des contacts
  • Gestion des e-mails
  • Gestion des leads
  • Gestion des modèles
  • Génération de leads
  • Intégration de données
  • Intégrations de tiers
  • Marketing multicanal
  • Marquage
  • Modèles personnalisables
  • Modélisation prédictive
  • Personnalisation
  • Planification des campagnes
  • Profils de clients
  • Qualification de leads
  • Rapports et statistiques
  • Recommandations
  • Saisie de leads
  • Segmentation de la clientèle
  • Segmentation des campagnes
  • Sources de données multiples
  • Suivi comportemental
  • Suivi de l'activité des clients
  • Suivi de l'engagement
  • Suivi des activités
  • Suivi des e-mails
  • Tableau de bord d'activités
  • Tests A/B
  • e-mail marketing

Logiciels CDP (Customer Data Platform) : afficher la liste complète

  • API
  • Actions découlant d'un événement
  • Analyse des campagnes
  • Analyse en temps réel
  • Base de données de contacts
  • Bibliothèque d'images
  • Bloqueur de spam
  • CRM
  • Campagnes de drip marketing
  • Campagnes multiples
  • Champs personnalisables
  • Conformité CAN SPAM
  • Contenu dynamique
  • Distribution d'e-mails
  • E-mails optimisés pour format mobile
  • Enquêtes clients
  • Fonction de glisser-déposer
  • Formulaires personnalisables
  • Formulaires web
  • Gestion de la liste de diffusion
  • Gestion des abonnements
  • Gestion des abonnés
  • Gestion des campagnes
  • Gestion des campagnes e-mail
  • Gestion des contacts
  • Gestion des e-mails
  • Gestion des listes
  • Gestion des modèles
  • Intégration des médias sociaux
  • Intégrations de tiers
  • Marketing multicanal
  • Modèles d'e-mails
  • Modèles personnalisables
  • Pages de renvoi et formulaires web
  • Planification des campagnes
  • Rapports et analyses
  • Rapports et statistiques
  • Répondeurs automatiques
  • Saisie de leads
  • Segmentation de la clientèle
  • Segmentation des campagnes
  • Stratégie de marque personnalisable
  • Suivi de l'engagement
  • Suivi des activités
  • Suivi des clics
  • Suivi des e-mails
  • Tableau de bord d'activités
  • Tests A/B
  • e-mail marketing
  • Éditeur WYSIWYG

Logiciels d'email marketing : afficher la liste complète

  • API
  • Alertes/Notifications
  • Analyse en temps réel
  • Base de données de clients
  • Base de données de contacts
  • CRM
  • Catalogue de produits
  • Champs personnalisables
  • Comptes clients
  • Contrôles/Permissions d'accès
  • Données en temps réel
  • Facturation
  • Facturation récurrente et des abonnements
  • Gestion de l'impôt
  • Gestion des abonnements
  • Gestion des annulations
  • Gestion des commandes
  • Gestion des demandes de paiement
  • Gestion des factures
  • Gestion des recettes
  • Gestion des remises
  • Gestion des taux de facturation
  • Gestion des taxes de vente
  • Historique des transactions
  • Importation et exportation de données
  • Inscriptions et intégrations
  • Intégration comptable
  • Intégrations de tiers
  • Logiciels de gestion des souscriptions
  • Modèles personnalisables
  • Paiements électroniques
  • Portail client
  • Portail libre-service
  • Prise en charge de plusieurs devises
  • Prise en charge de plusieurs langues
  • Prise en compte des revenus
  • Profils de clients
  • Rappels
  • Rapports de synthèse
  • Rapports en temps réel
  • Rapports et statistiques
  • Rapports personnalisables
  • Recherche/Filtre
  • Stratégie de marque personnalisable
  • Suivi et analyse de l'utilisation
  • Tableau de bord d'activités
  • Traitement des cartes de crédit
  • Traitement des factures
  • Traitement des paiements ACH
  • Visualisation de données

Logiciels de gestion des souscriptions : afficher la liste complète

  • API
  • Accès mobile
  • Actions découlant d'un événement
  • Analyse des campagnes
  • Analyse des ventes
  • Analyse visuelle
  • Automatisation du marketing
  • Base de données de clients
  • CRM
  • CTA personnalisables
  • Calendrier de marketing
  • Campagnes de drip marketing
  • Campagnes multiples
  • Communication multicanal
  • Contenu dynamique
  • Distribution d'e-mails
  • Données en temps réel
  • Fonction de glisser-déposer
  • Formulaires personnalisables
  • Gestion des campagnes
  • Gestion des contacts
  • Gestion des flux de travail
  • Gestion des leads
  • Gestion des modèles
  • Génération de leads
  • Importation et exportation de données
  • Intégrations de tiers
  • Marketing multicanal
  • Marketing par SMS
  • Marketing social
  • Pages de renvoi et formulaires web
  • Personnalisation
  • Promotion sociale
  • Qualification de leads
  • Saisie de leads
  • Search marketing
  • Segmentation
  • Segmentation des campagnes
  • Stratégie de marque personnalisable
  • Suivi de l'engagement
  • Suivi des activités
  • Suivi des conversions
  • Suivi des e-mails
  • Suivi des visiteurs de sites web
  • Suivi du ROI et de l'analytique
  • Tableau de bord d'activités
  • Tests A/B
  • Tests multivariés
  • Web analytics
  • e-mail marketing

Logiciels de marketing automation : afficher la liste complète

Alternatives à Omeda

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Avis sur Omeda

Lire les 13 avis

Note moyenne

Note globale
4,8
Facilité d'utilisation
4,2
Service client
4,8
Fonctionnalités
4,4
Rapport qualité-prix
4,6

Avis classés par note

5
10
4
3

Avis classés par taille de l'entreprise (nombre d'employés)

  • <50
  • 51-200
  • 201-1 000
  • >1 001
Jon H.
Jon H.
Director of Digital Media (É.-U.)
Utilisateur LinkedIn vérifié
Édition, 51-200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Omeda CDP

5 il y a 9 mois

Commentaires : Omeda's staff has been incredibly helpful and supportive since we onboarded with them several years ago now. They are helpful in making recommendations on how we use their platform and help to make us aware of current trends or how we could be better utilizing their platform.

Avantages :

Once fully implemented it was fairly easy to roll out campaigns to our websites, email, etc.

Inconvénients :

The Form Builder is the platform with the hardest learning curve for me. With that said Omeda has made large strides in making this more user friendly.

Paul D.
Director of Audience (É.-U.)
Édition, 501-1 000 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Randall Reilly Omeda Review

4 il y a 7 mois

Commentaires : Despite the items listed in "cons", our overall experience has been very positive. One area Omeda excels is in client service. We love [SENSITIVE CONTENT HIDDEN], our account rep. When [SENSITIVE CONTENT HIDDEN] was our account rep it was the same. Omeda is very responsive and always willing to show us how to use the product to achieve our business goals. When we hit the pause button on an initiative, or pursue an alternate solution, Omeda is very flexible with us. We truly feel like we have a partner who wants to help us succeed and who is always pushing us forward.

Avantages :

The ability to have one centralized location where we can store vast amounts of demographic, firmographic and behavioral data that we can activate instantly via email or off-platform in social and search is paramount to our business. Additionally, Omeda's previous management of our print fulfillment eased the integration of our magazine subscribers into our known audience. Omeda gives us the ability to handle all the key elements of our business. We can deploy our editorial products and track engagement. We can conduct audience development campaigns using Odyssey, personalizations, and standalone campaigns. We can provide continually refreshed audiences to activate on other platforms like Google and Facebook. Lastly, the sheer amount of data Omeda is able to store gives us access to insights on our audience we've never had until now.

Inconvénients :

The UI of accessing standard reports does not compare to that available from many competitors. It is cumbersome to pull reports and often involves complex queries in Audience Builder. Outputs often need to go into another piece of software for visualization or manipulation. Additionally, while we know you are a customer-centric database, it has been challenging for us to get basic information on subscriber growth and attrition. We feel that with so Omeda having so many publisher clients we can't be alone in this request. Anyone managing a newsletter or digital subscription product needs to know how many subscribers they are adding or losing on a regular basis. Lastly, while we have heard that improvements are on the horizon for Dragon Forms, their sole benefit right now is the immediacy of information passthrough into Omeda. Their UI and ability to be customized lags behind other free options and frequently forces the question of whether user experience or CDP convenience is more important on a project.

Kyle S.
Director of Digital Media (Canada)
Édition, 51-200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Why Omeda? The better question is why not Omeda?

4 il y a 8 mois

Commentaires : We've been with Omeda for 18 months now and it has been great to work with a company in the publishing and marketing space that understands the business and understands our business, B2B, specifically. We have a team at Omeda that works very closely with our Audience Development and Digital departments and I don't think there is a day that goes by where we don't ask our reps a question or they are responding to our tickets in a timely fashion.

Avantages :

The overall feature set is impressive. From list management to the built-in Customer Data Platform and the email marketing / sending platform to creating customized journeys for readers that push content depending on action to Social Media, web sites and additional email sends. Combining all of these features really helps when having to look at all the different platforms out there that can provide each of these services separately... makes the decision to purchase that much easier knowing that its under one roof.

Inconvénients :

There's always a need for iteration when software is involved. User interface oddities here and there come to mind, however, these oddities can be overcome just by learning the software and understanding why things are the way they are. Can it be improved? Absolutely! Omeda constantly pushes out new builds throughout the year that address things and are open to putting your requests into the build sequence.

Taylor B.
event marketing specialist (É.-U.)
Édition, 501-1 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Use Omeda for all your hosting needs!

5 il y a 3 mois

Commentaires : I would be lost without Omeda! Hosting our images is so quick and easy and i need this software daily!

Avantages :

I use Omeda to host all the images in my email marketing eblasts. I love how easy it is and that all our images are saved so i can use them again in the future without uploading again.

Inconvénients :

Sometimes when i upload an image it doesnt appear to the right where i can click the link. It just appears blank and then i have to go below and search for the image.

Roberta M.
SVP Product Development (É.-U.)
Production audiovisuelle, 201-500 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Systems Consolidation and Workflow Efficiency

5 il y a 9 mois

Commentaires : Implementation went well. It was a huge project with a massive amount of data. We were converting a large audience database with print, digital, email, and behavior information. At the same time, we had to ramp up IP addresses, clean the email data, and migrate over to the Omeda ESP. We had to connect the Omeda CDP as well. For a large under taking, the project management went well and it ran relatively smoothly. Issues were dealt with and we moved forward.

Avantages :

Ever look at your operations team and ask yourself why does it take so long to get things done? Ever ask, why are things so hard and then look at your tech stack with the volume of systems and shake your head and say, oh, that's why. Well that was the boat we were in. We removed 3 systems: Salesforce Marketing Cloud, Tealium and an audience system called Knowledge Marketing. We consolidated everything into a single technology stack on the Omeda platform. Our audience database members grew by 37%. We had 56% efficiency in email operations which is staggering for a small team. And we had 100% redeployment of our database and development IT resources allocated to true development projects to grow our business. Guess what folks, that's what I call true growth, scale and efficiency in operations.

Inconvénients :

When you consolidate systems, you obviously are removing a best in breed system that has tremendous power because that applications core existence was built for a single job. So we did trade off on some functionality in the area of CDP and on the audience platform. However, I go back to the over whelming increase in operation efficiency within the email department. Our email deployment team is small. The Salesforce Marketing Cloud tool, if you have used is it before is a large beast. To many clicks, hops, jumps from screen to screen. Complicated and time consuming. The email team sets up and deploys emails in a fraction of the time it takes. And with the audience database being directly integrated in real time with the email platform, the job is seamless and the reporting is tremendous. 360 degree, non-stop view of the customer. So there will always be a tradeoff on some functionality. I can live with that to gain efficiency, scale and better visibility into the data.