DESelect

Easy and time saving

Commentaires : Great business partners. They work with you to build, teach and help you succeed in using their product. The team is amazing and always helpful and on top of what we need.

Avantages :

We really like how easy it is to use the tool. Users who are not as experienced in SQL can easily put together audiences, build data extensions and update data without ever typing a line of code.

Inconvénients :

Would love to be able to transition SQL code to DESelect segments. Backwards compatibility maybe?

Great place to store and segment all our customer data

Avantages :

It lets us easily filter through our customer data to create relevant target audiences through segmentation, and holds enough detail on them to allow us to personalise our campaigns, while still complying with GDPR.

Inconvénients :

If I get something wrong setting up a target audience, it's not always clear what I've done wrong. It's always human error, but sometimes I'd appreciate more handholding so less detective work is required when a new data extension brings up 0 customers.

Segmentation tool built for MarketingCloud

Commentaires : Before DESelect, we were using Salesforce SalesCloud Reports & Campaign Combiner to create segments & selections used for emailing purposes. It did not require any SQL knowledge. But, in the background, data processing problems arose when creating selections, apart from the time-consuming actions from our data analysts & marketeers. As a company, we have a large number of daily and weekly queries to handle.
At this point, DESelect was consulted to make segmentation much easier, also for complex email selections. We felt there were no other solutions in the market or on the Salesforce AppExchange. As we have no SQL experience in-house, MarketingCloud Queries was also no option. This sort of work can distract marketeers from their real workload. Their focus must be on the targets and KPIs, rather than spending time figuring out how to do segmentation.
Using DESelect is much more efficient and much easier than using SQL especially if you are a non-technical person. DESelect’s drag-and-drop functionality and a more visual representation of SQL statements really help marketeers make their selections, avoiding spending more time than they should.

Avantages :

Easy drag-and-drop functionality A more visual representation of SQL statements Preview mode Less time-consuming

Inconvénients :

Not easy for non-data minded marketeers (knowledge of data relationships needed) Errors occur often

Immediate ROI Through Time-Savings and Data Optimization

Commentaires : Our time-to-efficiency on Marketing Cloud would have been SIGNIFICANTLY longer if not for DESelect. On top of having a very custom data structure in SFMC, we also have a high volume of query builds with a lot of complex audience segmentation and ABM targeting. If we had to rely on on-staff SQL knowledge, we would have required investment in training and/or new talent, and feared that would still leave us vulnerable to query inaccuracies. Instead, we found DESelect in the 11th hour during our implementation and they were able to get us configured, trained, and ramped in a matter of weeks, while helping us solve our very specific use cases. What's more, they were able to show us how better to organize our data and selections through picklists and templates, which has led to more accurate and efficient querying. At this point, I don't know how we could live without it.

Avantages :

User-friendly drag and drop functionality, and easy query automation scheduling. The picklists were a game-changer for more intuitive and accurate query building. And their customer support is second-to-none; our [SENSITIVE CONTENT] is so knowledgeable and responsive, he's made our implementation such a positive experience.

Inconvénients :

The way we're configuring our queries to reference a central data source, there is significant risk if something is changed or deleted. The same features that allow us to scale quickly can also break multiple queries at once. An "undo" command or other protections on critical selections might give us more peace of mind in this regard.

Easy way to define the target group for your marketing campaign

Commentaires : DEselect allows an easy access to any data source of Salesforce MCL (synchronised and custom created data extensions, as well as MCL data views) with all its attributes, both for filtering in a selection and for using as an output. That, instead of writing SQL statements. It also supports the creation of data source templates and filter sets which significantly helps reusing typical patterns. DEselect as a company itself, reacts fast on questions and issues, the support is very professional.

Avantages :

End-to-end process for a target group selection including the definition, creation and modification of the target data extension in MCL. The output data can easily be mapped or calculated, aggregated or transformed upfront, as needed. Integration into MCL so that the selection can be schedulled in MCL Automation Studio, or the results accessed in Contact Builder or Email Studio.

Inconvénients :

The usage of the tool still requires a good knowledge about how databases work in general, and specifically the underlaying data structure and data. The performance, even for quick previews or counts, depends strongly on MCL performance, while working on more than one query in parallel is not supported.