Custobar

Better than Braze, Klaviyo or all the other well-known players

Commentaires : Amazing – great team. You get some free consultation. Integration was seamless. Overall blown away by the functionality.

Avantages :

The way you don't just track data but also get actionable insights is just beyond this world. I love it and think there's nothing better out there – after having used +100 ESPs & Automation Tools for the last decade

Inconvénients :

That I didn't find it earlier – left a lot of money on the table

Goede tool om mee te starten

Commentaires : We kunnen klanten bereiken die nieuw zijn en prospects overtuigen om hun aankoop te voltooien door een abandoned cart email.

Avantages :

Software die alles centraal heeft : productfeed, klantendata, emailing, etc, je hoeft dus geen verschillende tools te gebruiken. Ik denk dat het een goede tool is om mee te starten.

Inconvénients :

Niet alles is even vanzelfsprekend en de werking heeft toch wat duiding nodig, voornamelijk rond automations is het soms moeilijk om alles op te zetten qua doelgroep bepaling etc. Ook rapportage is niet erg duidelijk doordat je maar 3 maanden terug kan kijken.

Flexible Omni-channel tool that does it all

Commentaires : Very happy with the product. Almost in an instant, we managed to open few new direct marketing channels and enable automated audience exports to our paid advertising via Custobar. So far new needed features have been looking promising as well.

Avantages :

Customer support has been a great help in implementation phase of every new tool within Custobar. Other than that... Custobar allows us fit a bunch of tools under one hood. That brings us much needed transparency between channels and enables us to learn more from our customers - and use that knowledge more precisely.

Inconvénients :

It is a tad technical product unlike some visually compelling competition (which then have more limitation in the technical side though).

Easy to create campaigns with follow up and insights

Commentaires : Effectivness in producing mail campaigns, very quick and easy.
Overall view (360-view) of our customers
Custobar solved our GDPR compliance.

Avantages :

The 360-view of our customers is very helpful, we had no total/360-view of our customers. Easy implementing via API which we use for other services. Very fast and effective creation mail capaigns

Inconvénients :

Search for customers and audiences is not intuitive, more like programming/code style

Custobar helps us in our growth

Avantages :

Custobar is easy to use and gives us valuable information on our customers and their shopping behavior, which we use in our marketing decisions. Customer support and experience are great; I feel Custobar is really willing us to grow and prosper!

Inconvénients :

Custobar analytics should still be developed in order to get more in depth analysis of our actions, especially with regards to the automations.