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Hyperise
Description de Hyperise
Outil basé sur le cloud pour créer des images qui personnalisent les destinataires des e-mails, les visiteurs du site web, les utilisateurs de chatbots et les vues publicitaires sur FB/Insta.
Qui utilise Hyperise ?
Hyperise est destiné aux spécialistes du marketing B2B et SaaS, qui cherchent à améliorer les conversions en ligne grâce à l'hyperpersonnalisation.
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Amazing customization tech but woefully lacking instructions to use it
Commentaires : For the basics - custom images in email campaigns - fantastic fun ONCE I get over the learning curve by hook, crook, blood, sweat, tears, bad language, and a lot of screaming at my computer screen.
Avantages :
When it comes to creating personalized and highly customized emails that disrupt and grab attention these guys are clearly in the leader quadrant. They use Canva (incredibly easy) to build out really great imagery and what I love the most is inputting images from LinkedIn/any image source of the recipient into my creatives so you get these hyper-personalized emails to each recipient when doing cold email outreach or any outreach really. They also have loads of great templates for ideas OR you can upload your own templates and have a lot of fun. I have used for everything from "how we are connected" introductions using a connect four images to holiday and birthday cards to "sorry we missed you" missed calls or meetings and even to drive event attendance to webinars. Loads of fun and the feedback I get is just as interesting. It DEFINITELY shellacs the nasty grams from cold email campaigns.
Inconvénients :
Besides email, they have oodles of integrations where you can customize GIFs (somewhat easy) to create hyper-personal emails via LinkedIn to custom videos. They can also customize visits to webpages on your site by welcoming the person by name when they click through to your site or landing page which is epic and at a minimum, memorable. However (here comes the CON) - instructions are grossly lacking steps. I am a guy that needs the visuals in a step-by-step format. Don't skip 3 steps ahead and assume I know what I am supposed to do alas this is what happens with the instructions. This is my constant battle when trying to set things up. Reaching out for help is so so. They are responsive but generally send you the same lackluster instruction link you can find on your own. The process of setting up campaigns was so painful and long that I darn near had a nervous breakdown before I finally figured it out. It took two weeks of back and forth and emails and IM's but I got the email part down and once I did - all good. I did try the website personalization, LinkedIn and Video but the process was just way too painful to fully execute. That being said, you generally must also get a partner of Hyperise in order to make some of those more advanced features work right, and thankfully the partners DO have the simple, step-by-step instructions needed to make things work and get you up and running. Partners even went to the trouble of building out specific workarounds.
Hyperise is the best personalization SaaS
Commentaires : Very positive experiences all in all. Hyperise keeps on developing new features and being the leader in personalization software space. We have got immediate ROI straight away since started to use Hyperise and the feedback from our customers who has seen our marketing using Hyperise has been very positive.
Avantages :
I have used Hyperise since 2019 and it has always worked perfectly. Great tutorials and easy to use. No need to be technically gifted person. Using personalization in our marketing has helped to sell more and get more deeper connections to our customers.
Inconvénients :
Nothing negative to say. If ever any minor user problems, the support has been there to help.
Promising start, but fails to deliver
Commentaires : Hyperise holds a great promise of delivering a tool to create personalized marketing materials, unfortunately, at this stage, it is on too early stages to use it on production. Constant bugs, unexpected behaviour and troubleshooting are too time-consuming.
Avantages :
- Personalization options - Facebook Ads Personalization
Inconvénients :
- Setup/configuration, it is not too user-friendly - The platform is yet very buggy and feels unfinished - Somewhat slow and unhelpful support. It took time to get response and issues were not really solved.
Multi-Channel personalization for success
Commentaires : Great support staff and they are always responsive and will provide guidance on how to make our use of the product better.
Avantages :
We like that we can use similar content across multiple channels - super personalized
Inconvénients :
To have access to metrics you now have to be at a different purchasing level than when we started. Sometimes the website identification isn't correct but is still cool.
Great for Personalization in a Generic World
Commentaires : So far I am a big fan we are still launching many campaigns but the solution is top notch.
Avantages :
The uber tailoring of my message to prospects in video format is a complete win!
Inconvénients :
Configuration is as quick as possible but it did have a learning curve
