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Tribe Dynamics
Description de Tribe Dynamics
Tribe Dynamics vous aide à faire évoluer et à optimiser vos programmes de marketing d'influence en suivant, en mesurant et en gérant les performances de votre marque par rapport au earned media.
La solution vous aide à résoudre trois problèmes courants avec le marketing d'influence en fournissant :
1. un logiciel de gestion des relations et de reporting analytique pour votre réseau d'influenceurs ;
2. des analyses comparatives avec la concurrence pour obtenir des informations sur les influenceurs de vos concurrents et leurs stratégies d'engagement ;
3. une visibilité sur l'engagement et le retour sur investissement issus de vos collaborations avec des influenceurs.
Qui utilise Tribe Dynamics ?
Tribe Dynamics est utilisée par des marques passionnées dans des domaines comme la beauté, la mode, le mode de vie, l'athlétisme et l'athleisure. L'éditeur travaille avec des marques comme Sephora, Tatcha, Fashion Nova, etc.
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Avis sur Tribe Dynamics
Measure Your Influencer Impact
Commentaires : We are happy to be able to review the impact of our influencer programs in a consistent and measurable way.
Avantages :
Competitive insights, influencer seeding, and in-depth features for managing our influencer campaigns and segments.
Inconvénients :
Simple to use but the tool is fairly expensive.
Kopari Beauty
Avantages :
The ability to track EMV and see ranking amongst competitors
Inconvénients :
The difficulty to enter in information about each influencer and the inability to see in depth competitive ranking and in different markets unless upgrading account
Great way to track
Avantages :
This has alleviated so much pressure from my team to manually track all of the influencer exposure.
Inconvénients :
I wish it allowed us to track more content creators.
I've been using for years and will continue!
Avantages :
Tribe Dynamics is great to manage your influencer database and view all ongoing campaigns. It's also our main social listening tool which helps us to track our influencer efforts. Tribe is always really good at listening to feedback and implementing new features that will help us.
Inconvénients :
The only issue we run into is ensuring all creators we gift or work with are on the Tribe panel and their content can count towards EMV. We also currently use another management tool that has affiliate directly integrated and manages payouts which has been a huge focus for us in the last year - I believe Tribe is beta testing link currently.
Réponse de l'équipe de Tribe Dynamics
il y a 3 ans
Thanks for taking the time to leave us a review, Brittney! We know the influencer industry is constantly changing so we try to reevaluate our market panels regularly to make sure our coverage matches the space. With this in mind, we encourage you to continue to prioritize the influencers who align with your brand! Also, you can now track affiliate ROI via their Shopify discount code straight from your central Tribe hub with our latest Shopify integration! We hope to expand these capabilities in the future and will be sure to keep you updated with any progress.
Great team, great product!
Commentaires : I absolutely love the team at Tribe Dynamics. They make sure that you have all the tools you need to be successful on the platform, and check in monthly if you need a quick call to walk through anything you have coming up! They also have an amazing community where you can bounce ideas off of other people who use the platform - it's a game changer!
Avantages :
I love how easy it is to keep track of influencers on Tribe. I can assign tags (like their birthday month, a PR send to include them in, characteristics that will help us determine their eligibility for campaigns, etc), keep records of their address, email, all social channels, etc, and start and implement campaigns so easily. It's also so easy to sort through the influencers to determine which we'd like to use for different opportunities. I also love the "discover" feature, that help identify some influencers we may not be following that have tagged or talked about us recently. The competitive and industry reporting they provide is also TOP NOTCH and extremely trusted by our team.
Inconvénients :
We currently have two services to help us with social analytics on earned content. I wish that Tribe was able to help track user generated content, because with that we might eliminate the other service. Otherwise, Tribe is amazing!
