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BrightLocal
Description de BrightLocal
BrightLocal vous donne les outils nécessaires pour améliorer votre classement et votre réputation et générer plus de trafic et de leads à partir de la recherche locale.
Plus de 5 000 agences et marques innovantes telles qu'iProspect, Mediacom, Hilton et Ikea font confiance à BrightLocal pour améliorer leur visibilité dans les recherches locales grâce à sa plateforme de recherche locale de pointe. Ces entreprises y parviennent grâce aux audits et rapports SEO de BrightLocal, au service de référencement local et à la solution de gestion de la réputation en ligne.
Qui utilise BrightLocal ?
Agences de marketing Agences de SEO. Spécialistes du marketing internes Entreprises multisites. Grandes entreprises Entreprises physiques locales. Entreprises de services. PME
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Long Time User & Fan
Commentaires : To some degree or other we've used all the different toolsets, and every single local business we've worked with has been entered into the system. For some we've used limited items, like citation building and tracking, and for others we've used the whole suite. The improvements over the years have been impressive, with white label dashboard a few years ago, right up to the recent local rankings grid reports.
Avantages :
The ease of setup when entering a new client is probably my favorite feature, the way you can literally utilize every tool in the shed during a clean click through process.
Inconvénients :
The fact that their "Citation Checker" shows an ever growing number, and displays a chart giving a false impression of growth when the old citations may no longer exist. When a citation no longer exists, it should come off the report just like a lost link would. The Google Analytics integration is also very basic, and it would be nice to have more data options, but for a basic customer dashboard it's okay. It's going to need an update soon, since new businesses are defaulting to GA4 and I dont think this integrates
Réponse de l'équipe de BrightLocal
il y a 3 ans
Hi Scott, Thanks for taking the time to leave us this review. It's great to hear you've found the tools easy to use. You'll be pleased to know every time the Citation Tracker report is re-run we search for any listings that can no longer be reached (for instance; if they return a 404 error). These will then be removed from the report, and you'll see an alert of this at the top of the report page. Thank you for your feedback regarding Google Analytics, our developers are currently working on the integration with GA4 and we hope for this to be available in the near future. I'm glad you've noticed our improvements over the years, we've been working hard to provide better tools for our customers. Don't hesitate to get in touch with our support team if there's anything else. Best Wishes, Myles - BrightLocal CEO
Indespensible
Commentaires : The experience has been a five star experience. It's a great resource that's easy to use, with excellent support, and very competitively priced.
Avantages :
The software has nearly everything needed to review, analyze and build Local SEO and digital marketing strategies. This is the first time I've used a tool that covers +90% of our needs. It's easy to setup and use, especially with the extensive and well formed support and training videos and articles provided. Top that off with quick and personal support through calls and chat, and this is a real winner for our organization and customers.
Inconvénients :
BrightLocal is a multifaceted set of tools, and initially it was challenging understanding what features are included in the plan vs what were paid add-on tools. Add to the complexity a credit system for reporting and other features and understanding the costs can seems nearly impossible until you begin to use the tools. More keyword research tools would be helpful. Adding more niche review sources would also be helpful.
Réponse de l'équipe de BrightLocal
il y a 2 ans
Thank you for the review, Michael. It's been really great to read your kind words, and I'm pleased you've been able to incorporate BrightLocal into your strategy so well. That being said, the feedback is always really important too and I'm sorry to hear there was a bit of a learning curve when getting started with pricing and credits. We do have a great team on hand to help, and you're welcome to email, book a call or live chat with the team when required. We've recently launched a free academy too, and you'll find a lot of your questions may be answered there. We've also launched a course dedicated to keyword research so please take a look! As always, if there's anything else you need please get in touch with the team. It's great to be working with you. Myles - BrightLocal CEO
Agency use
Commentaires : Very good and the support are saviours
Avantages :
Easy to use and ability to learn at the speed you are engaging either through the course or support team
Inconvénients :
Still uncovering and evolving uses so to early to comment …. And it’s neatly a year !!
Réponse de l'équipe de BrightLocal
le mois dernier
Wow, it's like a galaxy of 5 stars there, thank you so much! We're pleased to learn that our tools and features offered the business focus you needed to help make your business fly! It's heartening to hear that our support team has been able to assist you effectively. We believe in delivering excellent support and your positive feedback reinforces our commitment to providing timely and helpful assistance. If you ever have any suggestions or if there's anything specific you'd like to see improved or added, please don't hesitate to share your thoughts with us.
80% data inaccuracy. 0% customer service.
Commentaires : abismal
Avantages :
N/A none at all terrible do not consider you have been warned
Inconvénients :
This is a reporting tool who's data is 80%+ inaccurate. After working through many automated emails from them, my team and I finally got a meeting with our Brightlocal rep. They literally told us to go in and fix it manually for each and every client. Clearly we have no use for a reporting tool who's reporting is so aggressively wrong so we attempted to cancel our annual subscription. Here was the reply: Our rep: "As per our Terms and Conditions: Section 6.5) 'If you subscribe to a Subscription Service then you may cancel such Subscription Service at any time. Termination will take effect from the end of the current Subscription Service Period. Subscription Fees will not be refunded for early cancellation or any other reason'." Basically, if you own the annual account for a day, you can't get refunded for the year, even if the product is faulty in nearly every way from a reporting perspective, contrary to what was advertised. I'm sure a representative will comment on this rating and claim that they "taught us how to correct this issue and how to identify reporting mistakes" so here is my preemptive rebuttal: A. - Going in regularly to correct reporting issues completely eliminates the purpose of having a reporting tool. We were not made aware of the potential for reporting inaccuracies until after we were annual customers. B. - With client facing white label reporting, I might be able to identify and ignore faulty information but my client certainly won't.
Réponse de l'équipe de BrightLocal
il y a 4 ans
Hi Caleb I'm Myles, BrightLocal's CEO. I'm very sorry that you had such a frustrating experience. Our policy is not to refund fees, however, we offer a free 14-day trial which typically gives customers long enough to evaluate our service, and most sign up for a monthly plan (not annual) which means they can leave any time. I have spoken to my Head of Support and discussed your case, and we will refund your payment in full as a gesture of goodwill. We put a huge amount of effort and resources into data accuracy but the data isn't always 100% correct for a few reasons. We grab data from over 400 sites and many of these sites don't have APIs so we have to scrape the data. Many sites are not well structured which makes finding listings tricky. I won't go into the detail but long story short, finding listings isn't an exact science. I would really like the chance to talk 1-1 so I can apologize personally; I have emailed you directly. Thanks Myles
Bright Local Stands Above the Rest
Commentaires : Overall its an all in one local seo suite of tools and serve as an extension of my team. They are not the cheapest but they are in my view one of the best local SEO services you can use to aid in your quest to help your own local business or service other businesses in their efforts.
Avantages :
What I like the most about BrightLocal is their focus on local SEO more than anything else. They include citation building/and optimization, competitive research and review building to say the least. I really like the whitelabel features and the great support.
Inconvénients :
Once in a while the tools act up and need to get support to address it. But they do very quickly without too much fuss.
Réponse de l'équipe de BrightLocal
le mois dernier
Thank you for taking the time to share your thoughts on BrightLocal. We greatly appreciate your feedback and are thrilled to hear about your positive experiences with our platform. It's great to hear that our tools including citation building, competitor research and review management have been a valuable asset to you. We understand that technical hiccups can occur from time to time, and we apologize for any inconvenience you may have experienced. We're committed to resolving any issues promptly and efficiently, and we're glad to hear that our support team has been able to address your concerns quickly. Thanks so much again, as such a glowing review and feedback really is appreciated.
