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Description de Lob
Lob Direct Mail est une plateforme pour l'automatisation, l'évolutivité et l'efficacité de vos communications hors ligne avec vos clients. Lob prend le processus traditionnel et en grande partie manuel de vérification, d'impression et de publipostage et le transforme en un service automatisé qui s'intègre à votre CRM, à votre marketing automation et à votre base de données clients.
Avec Lob, vous pouvez envoyer des cartes de fidélisation de la même manière qu'avec des moyens numériques. Vous pouvez déclencher des engagements de publipostage en fonction du comportement des clients ou de jalons.
Qui utilise Lob ?
Lob est une plateforme qui s'intègre à votre CRM, à votre marketing automation et à vos outils de données clients. Elle automatise la création et la diffusion de publipostages pertinents et personnalisés dans le cadre de vos campagnes.
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Trigger-based actions = prospects now get mail within 7 days, not 7 weeks
Commentaires : Overall, an incredible time-saver. Event-based triggers are an incredible innovation. We look forward to doing more dynamic personalization in the future.
Avantages :
The trigger-based actions are a game-changer. Prospects / customers now get direct mail just 7 days after they take an action, like download a pricing sheet. They get direct mail faster, and it reduces my workload by a LOT. I'm no longer pulling lists and scheduling out direct mail to hit 2 months from now. I also like the dynamic personalization, but because the designs have to be in Figma > Lob, I don't use this as much.
Inconvénients :
It's weird that you can't dynamically insert text into the letter format...without a letter being added into a Figma design file? This seems like a basic functionality and I'm perplexed that they don't have it. Also, Customer Service has been up and down. Due to changes in the Lob team, we fell through the cracks and didn't really get onboarded. To be fair, however, we also onboarded ourselves really quickly, so we didn't leave them much time. I've had great meetings with the Lob team where I felt they understood my needs, but there have also been instances where we have to schedule a support meeting several days to a week out...which doesn't help me when something is immediately broken. I think Lob should probably hire a few more Customer Support people so their existing people have more time.
So Simple
Avantages :
The API is so simple to work with, it makes developing fun! We use their postcards API to send thank you postcards to first-time customers, and the address verification API to check addresses before shipping orders. The Address Verification has saved us so much time speaking to UPS to update incorrect addresses and lots of customers that are no longer blaming us for wrong address.
Inconvénients :
None. We haven't had any problems with Lob!
Poor Product Quality
Commentaires : Lob has great developer docs but an extremely lack luster product. Supply chain issues are a huge red flag and we are concerned there are bigger issues at play.
Avantages :
Lob has great developer documentation. The developer docs are easy to read.
Inconvénients :
1. Set-up time is extremely intensive. Since lob is an API we needed to hire developers to setup the direct mail functionality. We also had to keep them on staff to maintain it. $$$$ 2. Product skews are extremely limited. Very few options to choose from. 3. Quality was lack luster. We noticed that the same size postcards were being printed in two different states. Each print facility was using different paper weights. Extremely sketchy quality.
Really helpful API
Avantages :
A good tool for offline mail automation, simplifies and accelerates this process a lot.
Inconvénients :
I think it should be much cheaper, quite expensive for now.
Clean API but delivery time is slow
Avantages :
Really easy to get started sending letters, and HTML template support ensured the letters we sent look great
Inconvénients :
The printing and delivery speed ultimately wasn't what we were looking for - we'd submit a request and it would take 4 days to get mailed out, and another 2-3 days for recipient (US) to receive.
Easy Setup
Commentaires : We use Lob to send personalized welcome messages to our customers, improving overall customer conversion rate.
Avantages :
Clear and simple API documentation made it easy to use. Experienced no issues after initial implementation, meaning we could just set it up and forget about it.
Inconvénients :
Price per mailing is a little high at low volumes, but worth saving the hassle of mailing yourself.
Better Writing
Commentaires : It streamlined mailing projects and greatly reduced waste.
Avantages :
Lob tremendously helped with mail. We were able to track coordinate and tailor mailings like never before.
Inconvénients :
It did what it said with no problems. It was a great asset to our company . Direct mail projects are a breeze.
Very good software for automated mail pipelines
Avantages :
Good documentation, easy to get started designing a template for a postcard and programmatically mailing it.
Inconvénients :
I would have appreciated seeing some best practice guides, maybe a few examples of working through a project start to finish (instead of just the API documentation). It's possible they may actually have this on the website but I wasn't able to find it at the time.
Easiest way to send mail using an API
Avantages :
Lob is the best solution on the market for quickly and easily sending postcards and letters to customers. Their API is fairly straightforward and has all the functionality that we've needed.
Inconvénients :
It's on the expensive side for small projects. I wish the pricing scaled more favorably for running small experiments.
