Blueshift

Qui utilise Blueshift ?

We work with digital first brands across consumer finance, eLearning, ecommerce, online media, hospitality, and more seeking to improve their marketing effectiveness through data-driven experiences.

Description de Blueshift

Blueshifts SmartHub CDP gives brands all the tools they need to deliver relevant, connected experiences across the entire omnichannel customer journey. The single, flexible, easy-to-use platform unifies customer data from any source, unlocks intelligence with customizable AI, and activates data in real-time with automated decisioning. Marketers can now orchestrate connected omnichannel customer experiences shaped around customer understanding and behaviors real-time.

Informations sur Blueshift

Blueshift

https://blueshift.com

Fondé en 2014

Prix de Blueshift

Blueshift n'est pas disponible en version gratuite mais propose un essai gratuit.

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Version gratuite

Non

Essai gratuit

Oui

Déploiement

Cloud, SaaS, web

Formation

Formation présentielle

Formation en ligne en direct

Webinaires

Documentation

Ressources d'aide

Service de support permanent (réponse directe)

Support en horaire de bureau

En ligne

Blueshift - Fonctionnalités

Logiciels CDP (Customer Data Platform)
Analyse des comportements
Conformité RGPD
Couplage des données
Gestion des campagnes
Intégration de données
Modélisation prédictive
Personnalisation
Profils de clients
Segmentation de la clientèle
Bibliothèque d'images
Campagnes de drip marketing
Conformité CAN SPAM
Contenu dynamique
E-mail découlant d'un événement
E-mails optimisés pour format mobile
Enquêtes clients
Gestion des abonnés
Gestion des listes
Gestion des modèles
Pages de renvoi et formulaires web
Rapports et analyses
Répondeurs automatiques
Tests A/B
Éditeur d'e-mail WYSIWYG
Actions découlant d'un événement
Base de données de contacts
Campagnes multiples
Gestion des canaux
Gestion des leads
e-mail marketing
CTA personnalisables
Campagnes de drip marketing
Contenu dynamique
Lead scoring
Marketing social
Pages de renvoi et formulaires web
Sales intelligence
Search marketing
Segmentation
Suivi des visiteurs de sites web
Suivi du ROI et de l'analytique
Tests A/B
Attribution de canal
Ciblage contextuel
Coupons
Jeux concours par SMS
Marketing localisé
Messagerie texte
Notifications push
Suivi des engagements
e-mail marketing
Analytique
Ciblage contextuel
Ciblage des appareils
Ciblage géographique
Notifications d'expiration
Notifications mobiles
Notifications visuelles
Notifications web
Planification des notifications
Segmentation des campagnes
Tests A/B
Account-based marketing
Analyse de contenu
Ciblage comportemental
Ciblage contextuel
Gestion de l'expérience
Moteur de recommandations
Personnalisation de site web
Profils de clients
Relance de paniers abandonnés
Segmentation des campagnes
Tests A/B

Avis sur Blueshift

Afficher 5 avis sur 5

Note globale
4,4/5
Facilité d'utilisation
4,4/5
Service client
4,5/5
Fonctionnalités
4,6/5
Rapport qualité-prix
4,5/5
Chris K.
Sr Director, CRM
Services financiers, 501-1 000 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 31/05/2019

"Reliable, fast, dynamic cdp - perfect for fast growing CRM teams"

Commentaires: personalization at scale, omni channel marketing, dynamic customer experiences

Avantages: The tech is super reliable and fast; the automation capabilities are top notch; integrating data is easy which has allowed us to deepen personalization to millions of daily users. We consider blueshift to be a partner because of the level of support they've given in helping us drive growth.

Inconvénients: Nothing. But in an ideal world, I do with the customer level reporting was more more robust.

  • Provenance de l'utilisateur 
  • Publié le 31/05/2019
Utilisateur vérifié
CRM Manager
Services financiers, 501-1 000 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    4/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    4/5
  • Support client
    5/5
  • Rapport qualité-prix
    4/5
  • Probabilité de recommander le produit
    8/10
  • Provenance de l'utilisateur 
  • Publié le 21/05/2019

"Super versatile, user-friendly platform that proves to be a great marketing tool"

Commentaires: We've been implementing quite a few different frequency tests lately - and Blueshift makes it easy to flag customers in certain segments to easily evaluate and track how the tests are performing. We've been able to identify gaps in revenue that we're missing because we aren't emailing at the most optimal cadence for consumers.

Avantages: Blueshift is very versatile from a functionality standpoint. I feel like we are able to accomplish most things we want to test easily and efficiently. For the most part it is very user friendly as well. I've only been a daily user for the past 5 months, and I feel like I was able to pick it up very quickly with limited frustration.

Inconvénients: The dashboard tends to be a bit buggy - it usually doesn't impact what we're trying to accomplish, but it can get frustrating when you run into issues that prevent you from finishing a task. I will say that support is very quick to respond and usually resolves issues in a timely manner. Another point that I've spoken with the Blueshift team about is more robust reporting. Many times we are interested in looking at campaign trends filtered by template - there are ways to look at overall template performance and overall campaign performance - but not a way to layer both. I'd love to see more intricate reporting in the future.

  • Provenance de l'utilisateur 
  • Publié le 21/05/2019
Darshit P.
Staff Engineer
Services financiers, 501-1 000 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    4/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    5/5
  • Support client
    3/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    8/10
  • Provenance de l'utilisateur 
  • Publié le 21/05/2019

"CDP with Intelligence"

Commentaires: Blueshift has been very useful for supporting our CDP initiatives. The Tech Stack that the software uses are best in class with latest and greatest technologies. It is evident when we integrate customer interaction events into the platform. It offers great segmentation and syndication features for the Marketing Department to execute campaigns specific to email and social channels

Avantages: Flexibility of Data Integration
Ability to create reusable segments
Dynamic Templates for personalization
Dynamic API Integration
Cloud App Integration with tools like Salesforce
Data Science and Machine Learning models that the software produces

Inconvénients: Analytic Capabilities . Would like to see features that allows query engine and analytics reports on the data sets. This helps users drive campaigns

  • Provenance de l'utilisateur 
  • Publié le 21/05/2019
Cat C.
Marketing Manager
Services financiers, 501-1 000 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
    5/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    5/5
  • Support client
    Sans note
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 21/05/2019

"Great Customer Data Platform"

Commentaires: Blueshift is pretty easy to work with and are open to listening to suggestions to improving the experience.

Avantages: Blueshift makes it very easy to set up email campaigns by events or customer segments that are one time or recurring. When segments are created they do not need to be constantly refreshed. It is easy to make changes to templates.

Inconvénients: There are some quirks like not being able to archive templates from campaigns, which can muddy up a branch and not being able to duplicate a branch within a campaign. There are additional features that would make it easier to use, but it is still a great software as is.

  • Provenance de l'utilisateur 
  • Publié le 21/05/2019
Abhishek G.
Marketing Manager
Services financiers, 501-1 000 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    4/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    4/5
  • Support client
    5/5
  • Rapport qualité-prix
    4/5
  • Probabilité de recommander le produit
    8/10
  • Provenance de l'utilisateur 
  • Publié le 22/05/2019

"Blueshift Review"

Avantages: The ability to push audience from blueshift to platforms such as google and facebook and update these audience automatically.

Inconvénients: The reporting can be a little better and the platform is a little buggy at times.

  • Provenance de l'utilisateur 
  • Publié le 22/05/2019