HypeAuditor

Hype Auditor

Avantages :

Ce logiciel est excellent pour l'analyse des réseaux sociaux, de plus il est indispensable pour les community manager. Il est très simple à utiliser et comprendre.

Inconvénients :

Je n'ai pas rencontré de points faibles avec ce logiciel

Hype Auditor Helps You Filter out the Noise so You Choose the Best Influencers for Your Campaigns

Commentaires : Overall, HypeAuditor is absolutely a wonderful tool, although it may appear overwhelming at times.

Avantages :

Merely looking at the number of followers an influencer has on a social media platform can be misleading because that doesn't guarantee you a good ROI. There are many influencers with massive followings but little to no engagement rate. That is where a tool like HypeAuditor is very useful because it helps you filter out the noise. At first, HypeAuditor only worked for Instagram, but right now it works for Twitter, YouTube, TikTok, and Twitch. These are nice additions because you can measure all of these key metrics in one place. It even makes it possible to measure the performance of a single influencer across various channels. An influencer whose content isn't being engaged with on Instagram may be doing exceptionally well on YouTube, so it's a good development. Even though the interface of HypeAuditor might seem overwhelming at first, it's rather easy to use once you get used to it. I wouldn't say it has a learning curve, but someone else might think otherwise. Now, HypeAuditor has a new feature called campaign management, which is quite helpful to marketers and consultants who are managing campaigns on behalf of clients. Even if you aren't managing campaigns for clients, it's still a very useful feature. It's a nice addition. Also, there is this feature called account tracking that lets you track and monitor your account, which is cool if you want to make use of it. Although, you have to verify your ownership of your Instagram account first.

Inconvénients :

The only thing I can say HypeAuditor should improve on is the interface. The interface is nice, no doubt, but it can look overwhelming at times. The texts on the pages can seem like a lot to take in at once, especially in the market analysis section. I think they can make use of more cards as they have in the "overview" for the rest of the submenu items instead of presenting the textual analysis at once. Cards look neater in my opinion.

The best way to enhance your campaigns with influencers

Commentaires : Generally, the biggest problem with doing influencer marketing at scale is operational complexity - researching and selecting large number of influencers while maintaining relevancy and quality, and then working with each of them individually to get the desired results at a reasonable pace. HypeAuditor is a complete solution that allows us to reduce this complexity by handling everything in one place - finding the right influencers, reaching out to them, processing the contracts, approving cAontent et cetera. This saves a lot of time and simplifies the process for our influencer marketing managers, allowing them to focus more on the message and making sure the campaigns connect with the users, instead of being bogged down by the operations.

Avantages :

HypeAuditor helps us work with a large number of influencers and do influencer marketing at scale. After the development of their internal CRM, we were able to stop switching between google sheets and HypeAuditor all the time and significantly reduce time spent on marketing operations. Data is more accurate than in other sources, so the results of our influencer campaigns are more predictable.

Inconvénients :

Minor issues happen from time to time, but are solved quickly.

Stay away from this service.

Commentaires : The problem is that I applied for one month and for the second month I got charged even though there was a sign "no credits".
I have sent more than 12 emails asking for a refund or for an extension of the service, but no reply.
Probably the most unprofessional company I have ever met during my 25 years on web.

Avantages :

Their service, if it's available (even if you have paid).

Inconvénients :

They increased their prices, making it only a monthly subscription service with high prices (300 dollars per month!), but let's say this is not a problem in an open economy.

HypeAuditor supports all our influencer marketing activities

Commentaires : HypeAuditor helps us with all our influencer marketing activities. With the help of HypeAuditor, we quickly find influencers, contact them and track the effectiveness of our collaborations. This saves us a lot of time.

Avantages :

What I like most about HypeAuditor is its ease of use, friendly design, and quality data. Using the platform, we can make decisions on creator cooperation based on data. The support service is also excellent and promptly answers any questions.

Inconvénients :

All is good except we need more TikTok accounts in categories that we are mostly interested in: Kid care, Pregnancy, and Kid education. I am aware that HypeAuditor is working now for expanding it's TikTok Database.