RocketLink

Avantages: ability to insert your tracking pixels in your shortened links. Useful for remarketing campaigns. Dashboard also features folder features for grouping tracked url and analytics dashboard so to know some info on your visitors.

Inconvénients: Inability to segment visitors who clicked on tracked url. This can be based on demographics like country, etc and would be useful.

Commentaires: I'm very happy with the software.

Avantages: With the announced death of Goo.gl is necessary to find another URL shortener, and RocketLink is the perfect substitute. You can shorten your URL and also add your pixel from different platforms, like Facebook, LinkedIn and Google Analytics. With this data, you can build your audiences, unique CTA's and retarget the audience. The main advantage over Bitly, for example, is that you can add the pixels and track the audience and the unique CTA's. The number of visitors and links is also pretty high, it all depends on the plan you get, but it's cheaper than the competition. Last, but not least, there is the possibility to use custom URL, which is a major advantage, in terms of branding and deliverability. I strongly recommend using it.

Inconvénients: The only thing I didn't like about the software is the way you organize the links. I suggested they create folders so we can add the links to groups. But this is a minor thing