BuzzSumo
Description de BuzzSumo
BuzzSumo analyse des milliards de fragments de contenu afin de rendre l'analyse complète du Big Data accessibles à tous. En vous aidant à voir quels contenus sont importants pour vous ou vos clients, ce logiciel identifie les véritables influenceurs et suit votre influence relative sur votre public. Grâce à des formules conçues pour répondre à différents niveaux d'utilisation, BuzzSumo vous aide à créer un véritable contact entre votre entreprise et les personnes avec lesquelles vous communiquez.
Qui utilise BuzzSumo ?
Certains des plus grands éditeurs, marques et agences du monde, ainsi que des spécialistes du content marketing, des SEO, du PPC, des réseaux sociaux et des relations publiques utilisent BuzzSumo !
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Volodymyr
Essential Content Research Tool
Commentaires : Developing good content means you need to do a lot of research and sometimes that can be a dubious process even if you have all the tools. Hopefuly, BuzzSumo is one of those tools that makes the process of content research much easier and much more insightful in just a couple of clicks.
Avantages :
BuzzSumo is tailor-made for content reseach, competition analysis, backlinking and outreach research. It was instrumental in developing my long-term content strategy and adjusting it on the go. BuzzSumo is relatively easy to use and you don't need to tackle with lots of toggles in order to get a semblance of a result. Saves a lot of time and provides you with a good protection from a content-related headache. All you need to do is insert the words of interests - look through the stats and check out what is up in the list.
Inconvénients :
It takes so time to get used to it and it can be really rough in some places. That might be a serious put off. Pricing also may scare some but it is totally worth it.
Utilisateur vérifié
Alternatives envisagées :
One-In-All Content Marketing Tool to improve ROI
Commentaires : Good experience
Avantages :
We use BuzzSumo to improve our organic & paid marketing campaign results. It helps us across the following: 1. Understand what content works the best to get more engagement, likes, shares, comments and increase the number of followers. 2. Identify Influencers who have a high engagement rate & good fan following for our business domain. 3. Be quick in responding back to our followers when they comment about us or ask questions on social platforms. 4. Improve content success and team enthusiasm through best analytics, reports, and numbers. 5. Ensure a higher ROI on our SEO campaigns 6. Know the trend, search terms, phrases and develop content around that to reach our target audience.
Inconvénients :
It's an expensive tool and needs a lot of effort to get the desired results. Ahrefs has more features than BuzzSumo.
Julia
BuzzSumo analyzes and improves your content
Commentaires : Buzzsumo has useful features like content discovery, this function is useful since it gives you many ideas of trending topics, with this platform you can search for influencers, it is one of the best functions of Buzzsumo nowadays, it has statistics of the influences that have the most relevance on Instagram, Twitter and the web in general, helps you connect your brand with the right person for your brand needs.
Avantages :
Buzzsumo's main features include a content analyzer that helps us find the best performing content on the web, and a content idea generator that helps us come up with interesting ideas for our own sites. Apart from helping with SEO in general, this program is particularly useful for increasing the online visibility of a web application by building backlinks to it.Finding topics with the greatest potential for publication and partnerships is a breeze with content suggestion tools. Being aware of the surrounding environment is incredibly helpful.
Inconvénients :
A negative point is the price compared to other platforms is quite expensive. Another point that has to improve is the user interface, and it should add other social networks such as Tik ToK.
Steven
Their Purpose is Cloudy
Avantages :
Originally, it was a good tool for us to get some data on social sharing for our content and help us identify any influencers. We originally got it to help us monitor our brand, but it proved difficult with the tool, hence the shift in its use.
Inconvénients :
Nowadays, the product is spotty in what it delivers and what its purpose is. It's monitoring tools for influencers, content, and social doesn't seem accurate from our standpoint. And there's no one helping us understand how to best use it (no support).
Réponse de l'équipe de Brandwatch
il y a 4 ans
Hi Steven, Sorry to hear that your experience with BuzzSumo didn't fulfil your needs. Our team are always on standby to help assist you and we even offer 121 live support sessions where we can assist you to get the best out of the tool. Best thing to do is to contact us directly using the in-app chat and we can offer you the assistance to unlock the full potential of BuzzSumo. If you do choose to come back please do make sure you drop us a note and we can see how best to help. Thanks for your feedback and being a valued customer!
Nirav
Discover influencers from any platform
Commentaires : We have used BuzzSumo to get content ideas. After writing the content, content distribution plays an important role. BuzzSumo gives you a database of the industry's best influencers to increase the traction of your content.
Avantages :
Buzzsume is one such platform that allows you to quantify content quality and success. Based on your keywords to target, you can find the best-performing content on the internet. The tool also helps you discover influencers from multiple platforms like - Instagram, LinkedIn, etc.
Inconvénients :
An integration with upcoming platforms like Snapchat and TikTok will make this tool unbeatable in the industry.
