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Cloud-based analytics platform that enables businesses of all sizes track users' behavior and customers' interaction with websites and applications, access and share marketing insights & more.

Notes moyennes

3 020 avis
  • Note globale 4.5 / 5
  • Facilité d'utilisation 4 / 5
  • Service client 4 / 5
  • Fonctionnalités 4.5 / 5
  • Rapport qualité-prix 4.5 / 5

Informations sur le produit

  • Version gratuite Oui
  • Version d'essai gratuite Non
  • Déploiement Cloud, SaaS, web
    Mobile (Android natif)
  • Formation Documentation
  • Ressources d'aide En ligne

Informations sur l'éditeur

  • Google
  • http://www.google.com

En savoir plus sur Google Analytics

Analytics platform that enables businesses of all sizes to track users' behavior, gain marketing insights and more.

Google Analytics - Fonctionnalités

  • Gestion de plusieurs sites
  • Gestion des campagnes
  • Suivi des conversions
  • Suivi des interactions entre utilisateurs
  • Suivi des mots-clés
  • Suivi des objectifs
  • Suivi des pages consultées
  • Suivi des recherches de sites
  • Suivi des sources de référence
  • Suivi du temps passé sur le site

Avis les plus utiles sur Google Analytics

A bit fiddly at times, but by far the best package for checking and monitoring analytics

Publié le 14/08/2019
Jem C.
Founder
Production audiovisuelle, 2-10 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
4 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
Support client
5 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: As a small business it's vital for me to know stats about engagement for advertisers, so this is the simplest way to pull that data out. The software is also easy to use on the go via the mobile app, as already mentioned. For a small business, it's also helpful that you can automate most of the reports, so as to save time.

Avantages: Quite simply, this is the complete package: • In-depth: There are so many options in this, you'd struggle to find something you can't find out! The data kit is really powerful once you've got it set up, and I've used it with several clients to monitor everything from basic views on the page, to the journey across the site and how far they scroll down a specific page. • Mobile App: For headline stats, I've found this really useful as someone running a small business. You can quickly see on the go if what you've put up has made an impact, and there's still a surprising amount of flexibility and in-sight in a mobile app. If you've got a couple of accounts on the go, you're also able to log into multiple ones at once without faffing around. • Notes: Recently discovered and a big fan! The ability to make notes natively about spikes or troughs so when you're looking back later is great, so you can make sure you still view stuff in context.

Inconvénients: Generally, I'm pretty impressed with this - the only faff is actually getting it set up in the first place. However, with a couple of tutorials from Google I was able to sort this out myself, so it is do-able! The only thing I've struggled with is checking outbound clicks - but I'm sure that is something someone who knows what they're doing can sort!

Cannot be beat

Publié le 23/07/2019
Utilisateur vérifié
Owner, Digital Marketing Consultant
Marketing et publicité, 2-10 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
4 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
3 / 5
Support client
5 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Excellent! Cannot complain at all!

Avantages: Google Analytics is more popular than Wordpress and is used on nearly every single website created in modern-day. Why is this? Because it is free, it is highly flexible, and it gives you the ability to track custom events across your website, app, and other devices. Google Analytics is used by many to simply collect user visitation and bounce data, but the ability of Google Analytics goes much deeper. What do I like most? The simplicity, the price (FREE), and the extensibility. Nothing can compare to the amount of value that Google Analytics provides.

Inconvénients: Google Analytics is not user-friendly. It is making strides forward, however, with its recent design overhaul and implementation of search-based question/answer data. The learning curve is steep for anything other than simple website visitor tracking. Furthermore, with the creation of Google Tag Manager and the constantly-updating set of scripts, Google Analytics can be a slight pain for those who have used the tool for a very long time. For new and infrequent users, however, this wouldn't be an issue. There are not many cons to Google Analytics outside of its few UI quirks and the learning curve.

A Quintessential Tool to Improve Business Performance.

Publié le 27/05/2019
Subash B.
Co-Founder
Marketing et publicité, 2-10 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
5 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
3 / 5
Support client
5 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Google Analytics provides you data on traffic from all sources - be it paid, organic, referral, etc. So irrespective of you are a small blogger or an e-commerce site selling millions worth of merchandise per day, Google Analytics is a quintessential tool that will help you improve your business performance. Irrespective of Goals & KPIs - be it grow traffic, increase engagement, grow leads or conversions, increase revenues, etc - Google Analytics is a single tool that will help you move the needle - give you enough data and insights to improve your decision making and realise your goals.

Avantages: 1. Can track anything and everything that happens on your website and apps. It's so powerful.
2. It's free (for the basic version).
3. Powerful data analytics capability to help decision making.
4. Can handle massive volumes of data in a simple & easy way.
5. The paid version of Google Analytics - that is Google Analytics 360 is more powerful - so if you need more its available on tap but is expensive.

Inconvénients: 1. Heat maps are not available fully - on the console itself - although a rudimentary option is available to view it on the website page itself. Needs improvement.
2. It's like a balloon - you can get more if you take the effort to learn and the learning curve is also very steep.
3. Reports and data visualisation are taken away and created on another platform called Google Data Studio, the functionality should have been added to Google Analytics itself.
4. It's tricky to setup tracking for deeper elements and also the key functionality of setting up is broken away into another tool called Google Tag Manager - again the functionality should have been on Google Analytics itself.
5. Organic data points like search terms are left out of Google Analytics and another tool called Google Search Console needs to be used to get relevant data.

Best tool to analyze your website!

Publié le 24/04/2019
Esra K.
Research and Development Director
Services et technologies de l'information, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
4 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
5 / 5
Support client
4 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Google analytics provides us meaningful insights about our website so we can improve it accordingly, attract new visitors and increase our potential customers.

Avantages: I think Google Analytics is one of the most useful tools that Google has provided us with reporting. Thanks to Google Analytics, we are able to recognize and act on our web site. Google Analytics provides us with our visits of our potential customers and more detailed information about how we can reach our new customers. You can gather below information: How often is your website visited?
Where is the location of your users?
Which pages are receiving more clicks?
On what page do users spend more time?
What is the average time a user spends on your website?
What are the actions that user takes on your website?
Is the user entering your website by using a mobile phone or a desktop computer?
Time is very important for your website's potential visitors. It indicates whether the visitor has arrived by mistake or to inspect your website. It also shows how much time they spent on your page or product in detailed reports. This shows how much visitors are interested in which products you have. So, by moving the most visited product to the forefront, you can provide more indexing of Google Search engines and reach new potential customers. You can get information about which product results in higher rates by adding keywords to the product details.

Inconvénients: It takes time to get used to the integration. Documentation is good but still, it should get better.

The Best in Digital Analytics

Publié le 13/02/2019
Stanislav G.
Digital Marketing Specialist
Marketing et publicité, 13-50 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
4 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
Support client
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: As a Google Analytics certified professional, I am a true proponent of the product. It can be used by anyone (even absolute novices) to monitor site visitors and general ups and downs related to performance, be it from paid or organic. A typical Analytics user is the business owner who doesn't know much about the product or digital marketing, but can still use the product to keep an eye on things - ease of use is sufficient.
On the other hand, we have all the professionals - digital marketers or even hard core data analysts that can solve very complex business problems, some of which are unknown to the business before looking at the data.

Avantages: The sheer number of ways you can look at data. Most often I've found myself needing to check traffic from a particular channel - whether it has been organic when analyzing SEO results, or paid when trying to verify PPC campaign reporting, get an overview of all paid channels, or dig deeper and actually segment data from PPC campaigns to gain additional insight.
Google Analytics provides you with everything needed to analyze where your traffic is coming from and what it is doing on your website. You can typically answer all of the following questions by using Google Analytics - are there any particular pages that cause my visitors to leave more often than others, which are the pages that are driving most of my desired actions (conversions or goals), why is my site getting +50% more traffic like reported by my digital agency, but we're not getting anywhere near the increase in bottom line results.
Behavioral flow is something in particular which is worth noting as a major pro. I haven't seen other platforms that offer this functionality and although it is quite hard to get your head around at first, one you do there is no limit to the amount of insights one can generate to assist with conversion rate optimisation or just improve flow through the website as needed.

Inconvénients: There is a bit of a learning curve involved, but that is not a con of the product. Google even have an Academy where you can learn about Google Analytics and even get certified.

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