Google Analytics

Qui utilise Google Analytics ?

Une plateforme d'analytique sur le cloud qui permet aux entreprises de toutes tailles de suivre les comportements des utilisateurs et les interactions des clients avec leurs sites web et applications, d'accéder à des renseignements marketing et de les partager, etc.

Description de Google Analytics

Une plateforme analytique qui permet aux entreprises de toutes tailles de suivre le comportement des utilisateurs, d'obtenir des informations marketing et bien plus encore.

Informations sur Google Analytics

Google

http://www.google.com

Prix de Google Analytics

Google Analytics est disponible en version gratuite et ne propose pas d'essai gratuit.

Version gratuite

Oui

Essai gratuit

Non

Déploiement

Cloud, SaaS, web

Mobile (Android natif)

Formation

Documentation

Ressources d'aide

En ligne

Google Analytics - Fonctionnalités

Logiciels de web analytics
Gestion de plusieurs sites
Gestion des campagnes
Suivi des conversions
Suivi des interactions entre utilisateurs
Suivi des mots-clés
Suivi des objectifs
Suivi des pages consultées
Suivi des recherches de sites
Suivi des sources de référence
Suivi du temps passé sur le site

Avis sur Google Analytics

Afficher 5 avis sur 4 647

Note globale
4,7/5
Facilité d'utilisation
4,1/5
Service client
4,2/5
Fonctionnalités
4,6/5
Rapport qualité-prix
4,7/5
Kim T.
CEO
Rédaction et correction, Auto-entrepreneur
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 05/12/2019

"Un outil essentiel pour la croissance numérique"

Commentaires: La précision des information et l'amélioration continue des Google permet une réelle manière d'amiliorer votre publicité

Avantages: La compréhension des données ne peuvent pas toujours être toujours facile a lire et analyser, mais GA rend ces données aussi claires et bien présentées que possible. Un produit a ne pas négliger et plus que complet et le fait gratuitement.

Inconvénients: Peut parraître complexe à utiliser, mais avec la formation gratuite qu'offre google analytic aucune raison de ne pas profiter de cette outil.

  • Provenance de l'utilisateur 
  • Publié le 05/12/2019
Tayyab S.
Administrator
Services et technologies de l'information, 2-10 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    4/5
  • Support client
    4/5
  • Rapport qualité-prix
    4/5
  • Probabilité de recommander le produit
    9/10
  • Provenance de l'utilisateur 
  • Publié le 11/07/2020

"Identifies Whats Going On With Your Website"

Commentaires: Google Analytics gives the maximum idea that what's going on with the website.
I am using Google Analytics for my websites and also my SEO team. Based on my experience, Google Analytics is the most professional and robust tool to analyze website stats and traffic efficiently. The tool allows my SEO team to track the multiple queries like which specific keywords and pages are performing well.

Avantages: Google Analytics tells us about the insights of our company or personal website.
It also tells us where you are receiving clicks, user's location, website visited history and many more.
It provides easy and efficient integration with third-party platforms such as Google Ads and Social Media.

Inconvénients: It is very difficult to stay up with new & upcoming updates and features because sometimes I get lost in the new navigation or user interface.
There is a lack of end-user support and difficult to identify the middle part of insights.
It will be great if Google Analytics launches a built-in URL builder for the sake of campaign-tracking.

  • Provenance de l'utilisateur 
  • Publié le 11/07/2020
Michele B.
IT
Génie mécanique ou industriel, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 10/04/2020

"This is How You Track Anything"

Commentaires: I started using it by just tracking page views and that was it. Then, in time, I started delving into more complicated settings and tracking more valuable insights. If I had the time to spend months in it, I'd still find more interesting things to keep track of and evaluate. Getting started was extremely easy, all of 3 seconds. And then you have an endless amount of tweaks and new features you can work on, in time and when needed.

Avantages: It is as easy to begin using as possible, and allows as complicated a setup as you wish to have, allowing you to go as deep in your analysis as you are willing to invest time in it.

Inconvénients: There is not much to dislike at all here. It's part of the Google ecosystem, so you have to understand you're using a Google product. That is not a con, just something to keep in mind.

  • Provenance de l'utilisateur 
  • Publié le 10/04/2020
Jamie P.
Executive Assistant
Marketing et publicité, 13-50 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    3/5
  • Facilité d'utilisation
    1/5
  • Fonctionnalités
    3/5
  • Support client
    2/5
  • Rapport qualité-prix
    3/5
  • Probabilité de recommander le produit
    3/10
  • Provenance de l'utilisateur 
  • Publié le 18/02/2020

"Maybe I'm Stupid"

Commentaires: With someone with the proper skills to utilize Google Analytics--or even someone with the time to devote to learning all of the tricks of the Google Trade--this product can be the difference between sinking with a failing campaign, wasting a lot of your clients' money in the process, and being able to quickly and efficiently tailor digital advertising efforts to maximize returns.

Avantages: If you know what you are looking for--and how to find it again after Google makes approximately 300 changes and updates--Google Analytics can be exceptionally useful. In our business, it is extremely important to not only know that a given media product is working for the client, but also to be able to PROVE the success (or failure) of a product to the client. Our clients--the business owners and their staff--want to be sure that they are spending their money on advertising products that work. It is very easy to claim that, yes, this product is working for you, but it is another matter entirely to be SURE and to be able to prove that success. Google Analytics allows us to track digital interactions with the customer's website. Typically, our clients have no idea if their websites are seeing increases in customer traffic following advertising campaigns (such as television and radio), or if the digital ads placed are doing exactly what they should be doing.

Inconvénients: While the concept behind Google Analytics is great, the actual execution leaves much to be desired, at least for me. Maybe I'm completely stupid (a fair assessment) or too Gen X and not Millennial enough to find Google Analytics easy to use. It surely doesn't help that it seems that the user dashboard/interface changes every time I use it. Knowing how to navigate through the various levels and sections of the monstrosity that is Google Analytics to find exactly what metrics are needed in any given situation is an artform--and I feel like I've only just mastered stick figures and maybe a smidge of finger-painting. In short, I'm not an artist.

  • Provenance de l'utilisateur 
  • Publié le 18/02/2020
Prithviraj J.
SEO Consultant
Marketing et publicité, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 11/06/2020

"Best Tool To Interpret the Development of Your Website/App"

Commentaires: I am using Google Analytics to track the performance of many of our clients.
1- Google analytics, overall is easy to use tool
2- Best thing about Google analytics is its's free
Problems I can solve using Google Analytics
1- I can easily track which page of my client's website is not performing
2- Easy to track traffic, know which pages and content is getting more viewed and further I can improve this pages and content for better conversions
3- Easy to track individual product performance for e-commerce store site
4- Easy to track which page has technical issue by analyzing sales funnel
5- Helps improving landing pages by analyzing the page performance based on traffic, session duration and conversion rate.
Benefits of Google Analytics:
1- I can improve my website's performance by analyzing each and every page performance and upgrading it for conversion.
2- I can easily compare product's performance for e-commerce site and give reports to client about every product sales.
3- I can easily improve my app's performance ans user interface by knowing every screen's performance

Avantages: 1- Ready Reports Generation
2- Real-time analysis of a website
3- Analysis of variety of site

Inconvénients: 1- Few complications in combining dimensions and metrics
2- Few methods are tricky for setting up filters and segmentations

  • Provenance de l'utilisateur 
  • Publié le 11/06/2020