Google Analytics

Google Analytics

par Google

Qui utilise Google Analytics ?

Une plateforme d'analytique sur le cloud qui permet aux entreprises de toutes tailles de suivre les comportements des utilisateurs et les interactions des clients avec leurs sites web et applications, d'accéder à des renseignements marketing et de les partager, etc.

Description de Google Analytics

Une plateforme analytique qui permet aux entreprises de toutes tailles de suivre le comportement des utilisateurs, d'obtenir des informations marketing et bien plus encore.

Informations sur Google Analytics

Google

http://www.google.com

Prix de Google Analytics

Google Analytics est disponible en version gratuite et ne propose pas d'essai gratuit. Voir plus d'informations concernant le prix de Google Analytics ci-dessous.

Version gratuite

Oui

Essai gratuit

Non

Déploiement

Cloud, SaaS, web

Mobile (Android natif)

Formation

Documentation

Ressources d'aide

En ligne

Google Analytics - Fonctionnalités

Logiciels de web analytics
Gestion de plusieurs sites
Gestion des campagnes
Suivi des conversions
Suivi des interactions entre utilisateurs
Suivi des mots-clés
Suivi des objectifs
Suivi des pages consultées
Suivi des recherches de sites
Suivi des sources de référence
Suivi du temps passé sur le site

Avis sur Google Analytics

Afficher 5 avis sur 4 161

Note globale
4.7/5
Facilité d'utilisation
4.1/5
Service client
4.2/5
Fonctionnalités
4.6/5
Rapport qualité-prix
4.7/5

Un outil essentiel pour la croissance numérique

Publié le 05/12/2019
Kim T.
CEO
Rédaction et correction, Auto-entrepreneur
Temps d'utilisation du produit: plus d'un an
Provenance de l'utilisateur 
5/5
Note globale
5/5
Facilité d'utilisation
5/5
Fonctionnalités
5/5
Support client
5/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: La précision des information et l'amélioration continue des Google permet une réelle manière d'amiliorer votre publicité

Avantages: La compréhension des données ne peuvent pas toujours être toujours facile a lire et analyser, mais GA rend ces données aussi claires et bien présentées que possible. Un produit a ne pas négliger et plus que complet et le fait gratuitement.

Inconvénients: Peut parraître complexe à utiliser, mais avec la formation gratuite qu'offre google analytic aucune raison de ne pas profiter de cette outil.

Best tool to analyze your website!

Publié le 24/04/2019
Esra K.
Research and Development Director
Services et technologies de l'information, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
4/5
Facilité d'utilisation
5/5
Fonctionnalités
5/5
Support client
4/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Google analytics provides us meaningful insights about our website so we can improve it accordingly, attract new visitors and increase our potential customers.

Avantages: I think Google Analytics is one of the most useful tools that Google has provided us with reporting. Thanks to Google Analytics, we are able to recognize and act on our web site. Google Analytics provides us with our visits of our potential customers and more detailed information about how we can reach our new customers. You can gather below information: How often is your website visited?
Where is the location of your users?
Which pages are receiving more clicks?
On what page do users spend more time?
What is the average time a user spends on your website?
What are the actions that user takes on your website?
Is the user entering your website by using a mobile phone or a desktop computer?
Time is very important for your website's potential visitors. It indicates whether the visitor has arrived by mistake or to inspect your website. It also shows how much time they spent on your page or product in detailed reports. This shows how much visitors are interested in which products you have. So, by moving the most visited product to the forefront, you can provide more indexing of Google Search engines and reach new potential customers. You can get information about which product results in higher rates by adding keywords to the product details.

Inconvénients: It takes time to get used to the integration. Documentation is good but still, it should get better.

The awesome tool to Track your Website Traffic

Publié le 07/02/2020
Umair B.
Manager
Services et technologies de l'information, Auto-entrepreneur
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
5/5
Facilité d'utilisation
5/5
Fonctionnalités
5/5
Support client
5/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: I am using Google Analytics for my personal Websites. According to my experience Google Analytics is the best and professional tool to analyze your website traffic. I can easily see the number of queries, which keywords people are using and how they can find my website pages. I can easily check on which search page my website is appearing. I have added sitemap of my websites in the Google Analytics, so my pages index quickly in the Google search engine. Whenever I add a new page or a new post or a new product in my website, I use the feature called (Fetch as Google) in Google Analytics. So my page, post or product appears in the Search engine within two to five minutes. Sometimes I also remove pages from my website just because of any reason, then I also remove the page from my Google Analytics account, so the 404 error doesn't appear in my Account. So overall my experience with Google Analytics is really incredible and fabulous. Because the Search engine optimization of my websites has been improved and I can include or publish the data in my website according to the users requirements.

Avantages: The traffic analyze tools are really awesome of Google Analytics. I can easily track the visitors of my website. If you are using E-commerce website then you can also include or add the products according to the users queries and keywords. We can add the Sitemap of our website in the Google Analytics, so the pages can appear in the Search Engine very fast. We can add or remove pages from the Search Engine. The process is really simple, just add your website in the Google Analytics account and start tracking the visitors of your Websites.

Inconvénients: According to my professional and personal experience, everything and every tool of Google Analytics is awesome. Even Google have changed the interface of Google Analytics. There is a new interface, so if you are an old user, you will have to learn few things in the new interface. But these new things are also really awesome.

Web analytics of international class

Publié le 30/12/2019
Chamath N.
Chief Technology Officer
Logiciels, 2-10 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
5/5
Facilité d'utilisation
5/5
Fonctionnalités
5/5
Support client
5/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Overall, Google Analytics is the best web analytics tool when compared to other tools available in the market. It gives us more valuable data and the user interfaces of GA are very user-friendly. Even I can make customized dashboards according to my needs. So I would like to recommend GA for anyone who is looking for a web analytics tool.

Avantages: As a whole, people have many positive demonstrations with Google analytics. We especially
like this since we can download our PDFs from our traffic reports and to our web pages. So, you
can print out a hard copy. It helps you to recreate a hard and stable copy of the numbers and
the demographic data and details of the customers. Your Google Analytics gives you the
necessary data regarding yourself for your business clients and customers. The ones who need
to know you and the ones who do not know you.
It secures your position among customers and your respect in the meantime. We were working
with SEO for several years. And our keywords have improved and started to be more catered to
the proper demographics. All these are based on Google Analytics and its report.
Now we will discuss the pros and cons of using Google analytics. You need to know these to
make an optimum use from it.
Many people love the google analytics platform. It is because it is thoroughly detailed. And the
most broken traffic tools and this also shows you things with specific details like information
including the number of people using your web page and the time they spend on your web
page. Even the pages they load are given in detail.
All these support you to be in touch with the potential customers according to their
demographic range and ways of doing some trigging and catering. Statics and the proved from
are examples.

Inconvénients: The cons of this are something hard to say. This is the second most loved Google product after
Gmail. It is extremely tough to take a rep call or an actual call from the phone to get technical
help through Google Analytics.

My experience with Google analytics

Publié le 03/04/2019
Likhwa m. M.
Head, Bulawayo
Médias en ligne, 2-10 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
3/5
Note globale
2/5
Facilité d'utilisation
3/5
Fonctionnalités
4/5
Support client
3/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: My overall experience with Google Analytics has been a positive one despite the other features that I do not know how to use. I am using the stats I get from Google Analytics to improve and refine my website content. I am able to tell what is working for my site and hence I can easily focus my abilities on those areas. I am also using it to support my marketing efforts. I am able to give potential advertisers detailed information about my audience and where they are from. That way each audience gets a tailored pitch.

Avantages: Google Analytics provides useful insights into my website traffic. I make mobile apps as well and so the information on what devices visit my site is very helpful. The aggregation of users by country is quite helpful and has helped me tailor my content to suit the audience that visits my site.

Inconvénients: Some of the terminology is too technical and requires a tech person to fully understand it. I am a self taught web developer, so there are some features which I do not use because I do not understand what they are, or their significance. These include words like "coverage" and "index" The objective of this data should be to give meaning so that developers make better decisions. I would appreciate a summary that gives an overview of what it all means. A summarized statement e.g. "This might cause your site to crash, so remove such and such", or "You have 2 errors, do ABC to fix them." There are small help questions in the console but they do not give much information to a beginner. So i do get informed about errors but I do not even know where to start if I want to fix them. I think it would work better if there was an inbuilt teaching feature when one hovers over certain words.