ROIVENUE

Roivenue helps us evaluate every step in marketing

Commentaires : We were searching tool that will help us integrate all the data from marketing platforms, analytical softwares and CRM into one place. And we found it in Roivenue.

Avantages :

We can evaluate every test in marketing (marketing spend increase, freeshipping, improved product page, different pricing,..) and learn from in. It is very easy to evaluate tens of ecommerce sites within literally few minutes.

Inconvénients :

Setting up traffic channels would be better if sitespeed is faster.

Data driven performance marketing

Commentaires : We totally changed our point of view to performance marketing. We already saved big money for non efficient campaigns and accordingly we move part of the budget to the most effective segments.

Avantages :

It helps us to track our investments and match it with performance of marketing campaigns, also make an attribution view. Sales data are exact because of connection to ERP system, also we can see Marketing Profit which means that we can optimise all the campaigns in dependence to real margin. System is well automated and safe your time. Traditional ROAS method (we ran before) is good but doesn't count with margin and is focused on the ratio between revenue and marketing spend - that's not enough for nowadays marketers.

Inconvénients :

Sometimes it slower and I have to wait for results.

Reivenu could be great but it depends on your business situation

Commentaires : It is a great tool, but our agencies did not want to use it, otherwise I believe it would helped our business to grow.

Avantages :

I liked all kinds of reports to DataStudio. I used analytics prospector, that helped me analyze gaps in our campaignes.

Inconvénients :

It is great tool, maybe a bit expensive. But it does a lot of things for its price.

A perfect choice for data-driven marketing, data integration and attribution

Commentaires : I highly recommend Roivenue as a data-driven marketing tool for ecommerce businesses for its perfect data integration, marketing analysis and atrribution modeling.

Avantages :

The most useful feature for our company was integration data from all marketing platforms. Roivenue is the right tool for this purpose, wide scale of connectors with many export options is exactly what we need. The second most important thing is well-designed attribution modeling including custom models. After upgrade to Roivenue2 there is also very comfortable work on frontend.

Inconvénients :

Considering we are not standard ecommerce sales, there are some limitations in using few features, because of problematic data integration. UI bugs may be a little disturbing but this should be a temporary issue as Roivenue2 is a relatively new environment.

Control your ROAS, costs and revenues throughout multiple marketing sources

Avantages :

We usy Roivenue mostly for one reason and that is they are one of few apps that provides a lot of connectors to marketing sources and also has a mutimple ways to export the data. You can add dozens of marketing sources and pair it with Google Analytics and have a clear view of your bussines costs to roivenue ratio. They newly provide export to Google Data studio so you can easily vizualise the data. Or you can just view the raw data at their app if necessary.

Inconvénients :

Basically just one thing and that is the problem with exporting a lot of data is really problematic here, having 20+ Google Analytics accounts exported to GDS is really problem and every reload takes a few minutes to view the graphs.