17 ans à aider les entreprises françaises
à choisir le meilleur logiciel
ConvertKit
Description de ConvertKit
Logiciel d'e-mail marketing pour les créateurs en ligne comportant des formulaires d'inscription faciles à intégrer et personnalisables pour transformer les lecteurs en abonnés ainsi qu'un générateur d'automatisation visuelle pour vous aider à envoyer un contenu ciblé à un moment opportun à ces abonnés, afin que vous puissiez rester concentré sur l'essentiel : développer votre activité en ligne.
En se concentrant uniquement sur le fait d'être une plateforme d'e-mail marketing, l'objectif principal de ConvertKit est de créer une livrabilité fiable pour vous assurer que vos e-mails arriveront bien dans la boîte de réception de vos lecteurs.
Qui utilise ConvertKit ?
Le but de ce logiciel est d'aider les créateurs à gagner leur vie en ligne. Un créateur peut être un blogueur, un poète ou un podcasteur... Les créateurs gagnent leur vie en effectuant un travail qui leur importe et en ligne.
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ConvertKit
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Une gestion saine de sa email list grâce à Convertkit
Commentaires : Excellent service à la clientèle, facile de s'adapter à l'outil et je sens que cette plateforme est très sécuritaire, à la fois pour moi et pour la confidentialité de mes abonnés.
Avantages :
Avec Convertkit, il n'y a pas de frais caché. Lorsqu'on est membre, nous avons accès à tout ce qui est inclus dans notre plan et les fonctionnalités sont nombreuses. En bonus, le design épuré me permet d'être efficace.
Inconvénients :
En tant qu'utilisatrice francophone, depuis quelques mois, je ne suis plus capable d'écrire directement dans mes infolettre avec les raccourcis claviers pour écrire mes accents. Ce qui est tannant car je dois faire du copier-coller. Avant, ça fonctionnait toutefois.
A real step up from our last email marketing solution
Commentaires : I was previously using Aweber and needed to switch after an as-yet-unexplained technical glitch did realy damage to a product launch. The move to ConvertKit was smooth and I wish I'd done it years ago - the cost is slightly lower too for my 10,000 subscribers.
Avantages :
ConvertKit is very intuitive to use and hides a lot of functionality behind a straightforward user interface. Tutorial videos for each area of the software help considerably with the learning curve. The feature-set it really well-thought-out and allows you to be really creative with your email marketing. I particularly like the easy way to send a broadcast email a second time to those who didn't open it the first - it really adds to the value of each email.
Inconvénients :
I've found little to criticise before beyond the fact the on-boarding was quite hands-off. Support is very good quality but the responses could, I suppose, be a little quicker.
Great email marketing platform if you are NOT a beginner.
Commentaires : I'm not an email marketing beginner, but I tried ConvertKit and I didn't stay with them. I found their platform to be overwhelming, clunky, and I did not like the way the emails to my subscribers looked. The emails are quite plain. As an online business coach for women with service-based businesses, I dont' want to be tinkering around for a long time trying to figure out how to use an email marketing platform i'm paying for and I also want my emails to stand out. ConvertKit doesn't do either of those things for me.
Avantages :
This is by far the best platform for organizing how you want your email series to be sent out as well as for tagging subscribers according to how they respond to your emails (like if they click on a button in your email to learn more, sign up for something, buy something, etc.). If you know what you're doing, this is an intuitive platform that allows you to keep track of what your subscribers are doing and then target them with the appropriate marketing.
Inconvénients :
I feel like ConvertKit isn't beginner friendly because when you first sign onto there the interface is too overwhelming. The positive is that they give you a lot of options as to what you can do in email marketing and then the negative is that they give you too much options so then, like I said, it just looks overwhelming as a platform to work with. They do have tutorials though as well as a trial so you can get to know the platform before you jump into the monthly fee that starts at $29.
I don't know why people recommend this software - their generous affiliates program perhaps?
Commentaires :
I have more problems with convertkit than anything else on my website, the source of all my issues have been convertkit!
It's cheap compared to what's out there, but there is a reason for this.
I'm now going to infusionsoft, which im sure, my commitment of their monthly priceplan will speak volumes for how poor conertkit has been.
Avantages :
It's easy to write emails and develop an email funnel.
Inconvénients :
the implimentation is dire, it's like a beta release all the time. the forms aren't as responsive as they so claim, things look good on their page and then on preview, but when published, you really have to tinker with them to make them work. Their worpdress plugin was prompting 'malware' warnings on my site with Avast, the first time I had to contact their help desk, and they were more concerned about removing me from their daily tasks lists than dealing with the problem. this eventually cleared up, I assume it may have been in Avast's hands, but this problem lasted two weeks in convertkits hands. I then had a list of 5 questions, I recieved a response for one of them by [SENSITIVE CONTENT HIDDEN] who I then didn;t reply in a timely manner for (although he contacted me 3 days after my problems were raised!) He then got pushy in the emails for me to deal with the problem immediate - which I couldn't do!! I was available to add things to my website 3 days before his response and had other work commitments to deal with, having just now got back to the website, 5 days after my initial problems, he decided to close the ticket to and I quote 'remove them off his daily tasks lists' I've now raised these exact same questions again to convertkit to seek help, hopefully I won't get an automated response and have to wait another 3 days for a reply to when im busy and told they'll close the ticket again to make themselves look good. Their customer service is diabolical and their software is sub par.
Alternatives envisagées précédemment :
ConvertKit saves time, effort and money. Check it out.
Commentaires : I've had a great experience. There is a bit of a learning curve when you first start, but CK is a powerful email marketing tool with loads of customizations and automations that make it worth the time to learn it.
Avantages :
CK allows me to tag my subscribers so easily which then allows me to send customized content to each set of subscribers. I also love the email templates that make my weekly emails easy to complete. The extensive library of training resources are SO helpful when I have a question.
Inconvénients :
CK is pretty technical so you have to have more of a systems/logistical brain to use it. If you're used to drag/drop, point/click, you may be a little intimidated by parts of CK. It all works well but requires a bit more technical skill that I needed for Constant Contact. It's totally worth it for me though!
