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Customer.io
Description de Customer.io
Plateforme d'e-mail marketing conçue pour les entreprises et qui permet d'envoyer des notifications push, e-mails transactionnels, messages marketing, etc.
Qui utilise Customer.io ?
Customer.io est utilisé par les entreprises du secteur en ligne axées sur les données qui doivent envoyer des messages personnalisés à grande échelle dans les secteurs suivants : SaaS, B2C, technologies de l'éducation, applications mobiles, marchés web, etc.
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Customer.io
Alternatives à Customer.io
Avis sur Customer.io
Alternatives envisagées :
Efficient and Comprehensive, but a bit Pricy
Commentaires : We started using Customer.io for behavioral emails and SMS messages. We're gradually moving transactional messages to Customer.io as well.
Avantages :
Very easy to set up and manage. The visual workflow builder, webhooks, integrations, and API are my favorite.
Inconvénients :
It's a bit expensive, especially if you have too many users, since Customer.io bills you based on the number of customers available in your account.
Alternatives envisagées :
Modern marketing automation platform with powerful data integration capabilities
Avantages :
As a SaaS company, product data integration was a key decision factor when picking our MAP. Customer.io was by far the best at leveraging product data in emails and became a key part of our workflow to detect and activate leads from Product.
Inconvénients :
The initial setup was quite complex because of what we wanted to do, but the Customer Success rep was very helpful.
Alternatives envisagées :
The best email marketing tool for SaaS but expensive
Avantages :
Customer.io is the Klavyo of email marketing sequences but for SaaS businesses in my opinion. We had a great experience with the software and it brought us great open rates once you have set up custom domain tracking. It's very easy to use as well for how complex the software is.
Inconvénients :
Frankly everything was great except the pricing which is a bit expensive when you're starting out. They have a free plan for 6 months but then it's a big jump from free to paid, wish they had an intermediate plan at the time. It made us considering other choices.
Good service, interface somehow difficult and less user friendly than other systems
Commentaires : Good
Avantages :
Great and quick customer service, broadcast function works well
Inconvénients :
The data functions and the somehow difficult interface of campaigns and flow-building
I've been a Customer.io user for ~3 years and would highly recommend it to growing startups
Avantages :
Customer.io has evolved so much since I started using it! In the beginning, we had to use a lot of workarounds like sending leads via Zapier but they've made huge quality-of-life improvements. We can either use our data connectors to facilitate lead management but they also have a form connector that makes this process a breeze.I love how easily Customer.io connects to our existing data structure and makes it super easy to break down data silos across our suite of tools. The integrations are really easy to use!The campaign builder is super flexible and allows us to not only send marketing comms to our users but also to clean up data and use it to automate basic tasks within the platform. Emails are very easy to setup, especially with the ability to save rows and use snippets. This saves us time when creating new content. We also frequently use the display conditions for email as we have different offerings for users in Canada VS the US. This helps us really customize the content to fit the users' needs.
Inconvénients :
While Customer.io does offer SMS/mobile messaging, it would be great if they integrated with more companies so we had more options here.
