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Description de Grin
GRIN est un logiciel de marketing d'influence pour aider les marques de vente directe aux consommateurs à gérer les programmes de marketing d'influence à l'échelle. Profitez de ces outils avancés pour utiliser la plus grande base de données d'influenceurs au monde, afin de trouver des influenceurs de haute qualité, d'automatiser la diffusion et le suivi par e-mail, d'exécuter des campagnes, de développer les relations avec les influenceurs grâce à ce CRM (Customer Relationship Management) privé leader du secteur, d'analyser la réussite de votre campagne et d'identifier le retour sur investissement grâce aux outils de reporting détaillés.
Qui utilise Grin ?
Les marques qui gèrent des programmes de marketing d'influence à grande échelle et/ou les agences qui les représentent.
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Grin Has it all...
Commentaires : Grin was very easy to set up in use. Within weeks we had a few campaigns up and running and it’s something we use daily to find nee influencers to receive free product and promote our brand.
Avantages :
Ease of use to find and reach out to new influencers. Followup features. The influencers not being in a “network”.
Inconvénients :
The automation features. You can’t do things beyond one automatic welcome email to new campaign subscribers.
Réponse de l'équipe de Grin
il y a 4 ans
Lior, Thank you for sharing your expereinece with GRIN. We're happy to hear that you're leveraging the discovery & recruitment tools, along with managing your entire campaign workflow in one place.
Without Grin, I'd need at least 2 more people to run our Influencer Program.
Commentaires : Grin makes it so much easier to do my job. Without the automation, recruiting, reporting, and many analysis tools, I would not be able to do this role alone. We'd need at least a team of 2 or 3 people to accomplish what I'm able to do in a day using Grin. I am amazed at the constant upgrades to the platform that come at no cost to the user and they are always taking feedback and implementing it where they can with new updates. I also knew nothing about Influencer Marketing when I started this role and not only did Grin provide great resources to learn the software but they also provided 1x1 training on how to use it and many resources on how to excel at influencer marketing as well.
Avantages :
The integration with shopify and reporting tools. Being able to create discount codes and affiliate links with the click of a button saves so much time and it's incredibly simple to track performance over a large number of influencers. The new reporting tools makes it so I can get really granular with performance on an individual level which helps me determine which influencers to really hone in on and develop even stronger relationships. It makes it really simple to track ROI and IMV to show the value of our Influencer program to leadership. Using the chrome extension to import influencers and their emails has made it super efficient to reach out to tons of influencers using automated email sequences. Instead of having to DM people and potentially never have my message read, my email is going straight to them and helps to recruit people efficiently. The different dashboards are also really helpful since you can get a really high level view of how a campaign is performing and then you can get more granular now with the report builder feature to pin point weak areas and strong areas in your network.
Inconvénients :
Sometimes there a hiccups in tracking conversions but the Grin support response time is unbelievably quick and they are always eager to hop on zoom to talk through the issue and provide updates while they fix problems as well.
Very Glitchy & Under Developed
Commentaires : Overall, I don’t recommend this software because it’s too glitchy and underdeveloped and ended up causing us a lot of frustration and costing us time. It was incredibly difficult to deal with the software for us and our influencers, especially trying to get their social media connected.
Avantages :
I liked the look and feel of the user interface. It’s sleek and minimalist. I also liked how well Grin tracks influencer success. This is essential for making good business decisions from analyzing data.
Inconvénients :
It was way too glitchy and underdeveloped. Customer support typically did not resolve issues. Some of our influencers couldn’t connect Instagram stories for over a year despite us reaching out many times for assistance to customer support.
Réponse de l'équipe de Grin
il y a 3 ans
Thank you for the honest feedback, Kristen! Happy to hear that GRIN helps you keep track of your creators so that you can make data-informed decisions. I'll take your feedback to the product team.
Best store management system and provides safe payment processing
Commentaires : Professional and intuitive. It is a tool with real returns.
Avantages :
Comes with a user friendly intuitive interface for webstore creation. No Technical skills needed to operate. All the themes and designs available are ready to use making it fast and enjoyable to use. Integrates excellently well with other tools expanding opportunities for application. It is also secure and reliable.
Inconvénients :
All issues are tackled well by support team. No complaints.
GRIN solves problems you don't even know you have!
Commentaires : We are saving so much time! We're no longer spending time tracking people down in Instagram, checking through our DMs to make sure someone shared and tagged us in a Story, searching through the explore page for new faces, etc. GRIN has allowed us to go from 15 different Google Forms and spreadsheets to having everything we need in one, intuitive interface. The data that GRIN provides has helped us narrow down the profile of our more successful influencers, and the influencer search tool then allows us to find lookalikes for that profile. GRIN has essentially removed the trial and error (and the time associated with trial and error!) from our influencer marketing.
Avantages :
We have been SO impressed with GRIN. We were starting to become overwhelmed managing our influencers by hand and it was difficult to keep track of where influencers were in the pipeline and who had met their responsibilities, etc. We switched to GRIN mainly for the ability to track, sort, and tag influencers, and we have been so pleasantly surprised by how many other problems GRIN has allowed us to solve. This platform truly streamlines every part of the influencer management process. I think our favorite feature is the reporting view which you can separate by campaign-- so much data!
Inconvénients :
There's not much that's missing in this platform! My only request is that the filter feature needs an option for "both/and," i.e. I want to be able to filter by a certain campaign AND a tag. Right now, if I input both fields into the Filter tool, the system shows me everyone in the campaign and also everyone with that tag. I'd like to be able to isolate from my list using two different filters at the same time so that I only see influencers who meet both criteria.
