Bloomreach

Orchestrez Votre business Via Bloomreach

Avantages :

Au lieu de payer pour un CDP, un ESP, un CRM etc etc, Bloomreach permet d'avoir tout ca en un seul outil.

Inconvénients :

Les rapports visuels sont limites a certains formats (Table ou chart), le tracking des visites sur le site. Car elles sont liees au cookies, on a moins de visibilites dessus

Great platform for demanding users

Commentaires : I've been using Bloomreach platform for the last 3 years in a high scale business (retail, 20+ markets) and it proved both on Bloomreach company and platform side to be reliable partner that helps a lot to develop business and drive revenue and customer retention.

Avantages :

(+) platform stability and reliability(+) pretty easy to integrate(+) helpful, fast support(+) powerful scenario handling including omnichannel communication(+) first-party data collection and analytical possibilities(+) ease to work with product recommendations and on-site formats(+) personalization possibilities thanks to jinja language(+) Bloomreach academy(+) AB testing capabilities

Inconvénients :

(-) there is not predefined templates for use cases so you have to do all on your own (but it's planned to change very soon with plug & play library)(-) Single Customer View card is very simple, not very informative in terms of customer value summary (i.e. CLV, probability to buy, recommended products)(-) there could be more educational or how-to materials, webinars (there is Academy but it's paid) to learn more how to take full advantage of the platform(-) experiments module is not scalable - can't run one test on multiple pages i.e. PDPs (each page is separate test)

Bloomreach has been a great tool in getting us improving our system

Commentaires : I am really enjoying it as a daily user, it makes my job a whole lot easier and I have learned a lot through it.

Avantages :

I like the ease of use of the asset builder and the email builder. Scenarios as well are logically laid out and I have throughly enjoyed the course I have taken through Bloomreach Academy

Inconvénients :

We currently have a data implementation issue, but I am not letting it get in the way of using the tool as much as I possibly can whilst it gets fixed in the background

Great, better and the worst...

Commentaires : Amazing, complicated and unfortunatelly very often frustrating

Avantages :

Amazing tool with many different features... imposible to pick only few.

Inconvénients :

Lack of real-life tutorials (not just lengthy documentation on your website).Missing proper user flow/funnel tools and a simplified way to modify dashboard data by changing just one attribute line, for example, the website URL.Please note that I am aware of the existing funnel/flow tools, but Google Analytics is still far more superior.

Great product that helps me do my job. Uncomplicated that doesnt require lots of resource

Commentaires : Great and easy to use. You can work as simple of as complex as you want to

Avantages :

Customer view. Being able to see how our customer engage with the website and marketing comms

Inconvénients :

Some mixed reporting and due to multiple people being in and out of our business is means its quite a mess compared to when I've used other systems