15 ans à aider les entreprises françaises
à choisir le meilleur logiciel
Bloomreach
Description de Bloomreach
Bloomreach est l'un des meilleurs clouds d'expérience commerciale au monde, en permettant aux marques de proposer des parcours clients personnalisés si fluides qu'ils donnent l'impression d'être magiques. La solution propose une suite de produits qui permettent une véritable personnalisation et la croissance e-commerce, notamment : Discovery, qui propose des fonctions de recherche et de merchandising optimisées par IA (intelligence artificielle) ; Content, qui offre un CMS (Content Management System) sans interface ; et Engagement, qui fournit des solutions CDP (Customer Data Platform) et de marketing automation de premier plan.
Qui utilise Bloomreach ?
Un système de distribution de contenu multicanal qui aide les entreprises e-commerce dans les secteurs du commerce de détail, de la fabrication, de la distribution, de l'hôtellerie et des transports, entre autres, à créer, gérer, partager et modifier du contenu.
Bloomreach ne vous convainc pas tout à fait ?
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Bloomreach
Alternatives à Bloomreach
Avis sur Bloomreach
Orchestrez Votre business Via Bloomreach
Avantages :
Au lieu de payer pour un CDP, un ESP, un CRM etc etc, Bloomreach permet d'avoir tout ca en un seul outil.
Inconvénients :
Les rapports visuels sont limites a certains formats (Table ou chart), le tracking des visites sur le site. Car elles sont liees au cookies, on a moins de visibilites dessus
Exponea
Commentaires : With Exponea we are able to introduce to our customer their each individual consumer with its unique digital behavior, explore the real performance of Marketing Campaigns investments and use Automation to understand and drive unexplored sales potential. Using various analytical functions (segmentation, attribution, funnels and retention analysis) we are able to understand "what is happening in real time" and what needs to be done trough communication channels (SMS, email, layers…) to improve the sales performance for our customer.
Alternatives envisagées précédemment :
Bloomreach has been a great tool in getting us improving our system
Commentaires : I am really enjoying it as a daily user, it makes my job a whole lot easier and I have learned a lot through it.
Avantages :
I like the ease of use of the asset builder and the email builder. Scenarios as well are logically laid out and I have throughly enjoyed the course I have taken through Bloomreach Academy
Inconvénients :
We currently have a data implementation issue, but I am not letting it get in the way of using the tool as much as I possibly can whilst it gets fixed in the background
All-in-one (almost) marketing platform
Avantages :
It's fairly easy to use. Offers a wide range of features, making some apps we've used before redundant.
Inconvénients :
I feel that adding lots of new features is making the suite too complex for some use cases. Also, the pricing is now quite steep.
Very user friendly and personalized
Commentaires : Bloomreach is helping to automate all the campaigns related to the lifecycle of our clients.
Avantages :
Bloomreach is a very user friendly platform. You'll easily create scenarios & campaigns, set logics, edit templates and see the automated dashboards for each campaign. Also the support team is very fast and useful when you have any problem.
Inconvénients :
Reports feature sometimes could be ver overwhelming and not that user friendly.
