Qui utilise HubSpot Marketing Hub ?

Le logiciel de marketing tout-en-un de HubSpot est idéal pour les entreprises en pleine croissance qui veulent utiliser l'inbound marketing pour augmenter le trafic, convertir des leads et améliorer leur retour sur investissement (ROI).

Description de HubSpot Marketing Hub

Le logiciel de marketing entrant HubSpot fournit des rapports de business intelligence et de web analytics en libre-service pour mesurer la réussite de votre site et de vos efforts de marketing en ligne. HubSpot aide également votre entreprise à se faire repérer en ligne, à convertir le trafic de votre site en leads et clients, et à optimiser votre site en fonction de vos résultats. Demandez une évaluation GRATUITE dès aujourd'hui pour voir comment HubSpot peut vous aider à générer des leads, des ventes et à surveiller le succès de votre entreprise !

Informations sur HubSpot Marketing Hub

HubSpot

http://www.hubspot.com/

Fondé en 2006

Prix de HubSpot Marketing Hub

HubSpot Marketing Hub est disponible en version gratuite et propose un essai gratuit. La version payante de HubSpot Marketing Hub est disponible à partir de 50,00 $US/mois.

À partir de

50,00 $US/mois

Version gratuite

Oui

Essai gratuit

Oui

Déploiement

Cloud, SaaS, web

Formation

Formation présentielle

Formation en ligne en direct

Webinaires

Documentation

Ressources d'aide

Support en horaire de bureau

En ligne

HubSpot Marketing Hub - Fonctionnalités

Logiciels d'email marketing
Bibliothèque d'images
Campagnes de drip marketing
Conformité CAN SPAM
Contenu dynamique
E-mail découlant d'un événement
E-mails optimisés pour format mobile
Enquêtes clients
Gestion de la liste de diffusion
Gestion des abonnés
Gestion des modèles
Pages de renvoi et formulaires web
Rapports et analyses
Répondeurs automatiques
Tests A/B
Éditeur d'e-mail WYSIWYG
Analyse des concurrents
Audit
Gestion de contenu
Gestion des liens
Intégration de Google Analytics
Localisation
Mots-clés mobiles
Outils de recherche de mots-clés
Suivi des mots-clés
Suivi des rangs
Tableau de bord
Tests A/B
Analytique
Gestion des publications
Modération des commentaires
Partage des fichiers
Publications groupées
Recherche
Écriture collaborative
Édition de texte enrichi WYSIWYG
Analytique
Correction en temps réel
Création de formulaires
Fonction de glisser-déposer
Gestion SEO
Modèles
Réactif
Tests A/B
Base de données de contacts
Gestion des pipelines
Importation et exportation de données
Intégration des bases de données de leads
Lead nurturing
Lead scoring
Outils de prospection
Saisie de leads
Segmentation de leads
Vérification et validation de leads
Analytique
Ciblage client
Filtrage des mots-clés
Gestion de contenu
Gestion de plusieurs comptes
Gestion des contacts
Planification des publications
Suivi des conversions
Édition automatisée

Avis sur HubSpot Marketing Hub

Afficher 5 avis sur 4 175

Note globale
4,5/5
Facilité d'utilisation
4,3/5
Service client
4,4/5
Fonctionnalités
4,4/5
Rapport qualité-prix
4,2/5
Brad D.
Graphic & Web Designer
Organisme social ou civique, 2-10 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    4/5
  • Support client
    5/5
  • Rapport qualité-prix
    4/5
  • Probabilité de recommander le produit
    9/10
  • Provenance de l'utilisateur 
  • Publié le 07/02/2020

"Fantastic for e-mails. Forms and landing pages need some TLC."

Commentaires: Overall, Hubspot's marketing hub has been of great benefit to our organization. The only thing stopping from me giving it full marks is that certain aspects of the hub need to be expanded. For instance, the form system doesn't allow you to remove form submissions, and even though many people have requested that functionality on the HubSpot ideas board, it has been tagged as "not planned" for over a year now. I am puzzled as to why their otherwise highly flexible form system has a few shortcomings that mean it can't remove our need for Gravity Forms or other solutions. The call to action button builder is also not as customizable as I would like, although with some HTML knowledge it's easy to get around this issue.

Avantages: It's very easy for anyone to make a beautiful-looking e-blast to send to a mailing list. Managing lists is also very easy and flexible. The default e-mail templates are beautiful and easy to customize, and the drag and drop interface for e-mails is very easy to use and highly customizable.

Inconvénients: Some parts of the marketing hub, such as the Form builder, need a little work. Some features available in Wordpress's Gravity Forms plugin, for instance, are not available in Hubspot (e.g. conditional logic for showing certain form elements such as text boxes, etc.) The landing page editor is also not as easy to use as the e-mail builder, and I'm not sure why it wasn't designed with the same drag and drop system as the email builder.

  • Provenance de l'utilisateur 
  • Publié le 07/02/2020
Md masoom R.
Sr Executive Sales and Research
Assurance, 501-1 000 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    4/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    4/5
  • Support client
    4/5
  • Rapport qualité-prix
    4/5
  • Probabilité de recommander le produit
    9/10
  • Provenance de l'utilisateur 
  • Publié le 11/06/2019

"Great Marketing Automation Platform."

Commentaires: Overall my experience with HubSpot is amazing. I am using it on a daily basis and found it very helpful for my work. I am using it for campaign creation, campaign management, bulk emails sending to customers and new prospects, tracking emails, bounce rates, open rate, click rates which is a very amazing feature and accurate. I love the way I can manage all data and information which in it and fetching reports and creating dashboards is very easy and very informative in it.

Avantages: I like HubSpot easy to use user interface and powerful marketing automation feature the most. I love HubSpot mobile app which is very easy to use and effective, because of this now anyone can access their HubSpot account from anywhere easily with their mobile app and on the other hand I like their dashboard reports and email tracking system too.

Inconvénients: There is one thing that I dislike about it and want to highlight it which is HubSpot is a little bit expensive but I can say also that this platform is worth to spend.

  • Provenance de l'utilisateur 
  • Publié le 11/06/2019
Katie F.
Content Developer
Génie mécanique ou industriel, 1 001-5 000 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 20/05/2020

"Marketing Automation is a Breeze with Hubspot"

Commentaires: Prior to using Hubspot, we had no marketing automation platform at all. Nada. Marketing automation wasn't a thing for our company! Slow to the game, I know. However, the perk of Hubspot is just how quickly you can learn and use the software. You don't have to be an expert - everything is laid out for you exactly as you need it. Plus, the Hubspot support team is incredible. Now our company has a robust and thriving series of marketing automation workflows that are based on everything from NAISC codes to form submissions to deal stages. We're happy!!

Avantages: Marketing Automation in Hubspot is incredible!! I couldn't be happier to work with this platform daily. From creating automated emails to implementing automated workflows - everything within Hubspot is easy peasy. When making the automated emails, it's literally as simple as 1-2-make email- click save for automation - done. I can't imagine it being any more intuitive. Then using the workflows feature that use these automated emails - super simple. We haven't progressed too much further down the automation rabbit hole than the above, but we'll get there. So if you're a company like ours who is moving a bit slower - but wants to focus on marketing automation - Hubspot is definitely the platform for you.

Inconvénients: Only issue I've encountered is that Hubspot can be buggy at times. At least twice a month you'll get a notification in the system that your emails aren't sending, or that workflows are being delayed due to "unforeseen circumstances." It can take a day or so to resolve. Not too annoying, but I'd expect this once in a while - not monthly. Seems they have a few kinks to work out.

  • Provenance de l'utilisateur 
  • Publié le 20/05/2020
Utilisateur vérifié
Marketing Communications Specialist
Édition, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    3/5
  • Facilité d'utilisation
    3/5
  • Fonctionnalités
    2/5
  • Support client
    5/5
  • Rapport qualité-prix
    3/5
  • Probabilité de recommander le produit
    3/10
  • Provenance de l'utilisateur 
  • Publié le 21/06/2018

"A decent tool for marketing automation with a few key issues"

Commentaires: Hubspot is a good tool to start learning about marketing automation or if you are a small company with few leads to store. It is a visually appealing platform with some interesting functionality. The social media advanced scheduling option is one of the best features as is the ability to make easy landing pages. For basic marketing needs, this is a decent option. For larger companies with more complex needs, Hubspot has many issues that will impact speed and productivity.

Avantages: The customer service team is excellent and there is a handy chat function so you don't have to wait on an email response. For social media, you can schedule posts months in advance and view your marketing activities as a monthly calendar. Landing pages are also easy and quick to set up. This is a great tool for smaller organizations with limited contacts or leads to store who need basic marketing support.

Inconvénients: The company continues to make unnecessary updates with little notice that often seems to decrease the functionality of the tool until the changes are reversed. Email is very difficult to use as the template you set up views very differently across multiple popular email platforms (to be fair, this is likely an issue with any email automation software). You also have to change your template in a different view pane from your actual email so you're constantly switch back and forth between views for very minor changes. The simplest spacing adjustment takes forever. However, the contact database portion of Hubspot is where we have the most trouble as it's hard to sort and group leads with any way other than by making smart lists or using personas. Your database will get messy fast and there's very little way to clean it if you are a large company which means over time you will be paying for useless leads in your system you cannot find and eliminate.

  • Provenance de l'utilisateur 
  • Publié le 21/06/2018
Utilisateur vérifié
Marketing Operations
Logiciels, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    4/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    3/5
  • Support client
    5/5
  • Rapport qualité-prix
    4/5
  • Probabilité de recommander le produit
    8/10
  • Provenance de l'utilisateur 
  • Publié le 20/02/2020

"Easy to Implement and Maintain"

Commentaires: Support is really fantastic. They take the time to explain things and help you understand limitations and great workarounds. Great support, coupled with the fact they have the HubSpot Academy, it's really easy to learn this tool, even if you're not particularly ops-minded.

Avantages: Very easy to use and takes minimal time to implement the tool. A lot of their default settings really encourage common "good operational" practices, like GDPR, progressive profiling on forms, opt-in, managing multiple contacts, ect.

Inconvénients: Similarly to the pro, because of HubSpot's simplicity, it sometimes can lack in complexity. Concepts like multi-touch attribution reporting are still in the early stage of development compared to other tools. However, HubSpot is always releasing new features and I've found that a lot of the more recent additions permit more complexity with

  • Provenance de l'utilisateur 
  • Publié le 20/02/2020