Description de Kochava
La plateforme Kochava propose un ensemble complet d'outils de mesure et de ciblage pour les spécialistes du marketing pour les applications. Kochava offre aux spécialistes du marketing et aux développeurs d'applications des informations en temps réel sur les performances et le taux d'engagement de leurs campagnes sur les applications mobiles afin de développer et de cibler un public défini tout en évitant les annonces publicitaires frauduleuses sur les applications mobiles. Kochava est intégré à des milliers de réseaux et d'éditeurs et prépare un rapport trimestriel des meilleurs éditeurs qui fournissent des données de campagne de qualité aux spécialistes du marketing.
Qui utilise Kochava ?
L'éditeur cible principalement les spécialistes du marketing numérique, les analystes, les agences de publicité et les développeurs.
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Kochava Is An Amazing Tool + Amazing People
I like Kochava's "Fraud Detection" tools makes the price of the tool worth every penny. The attribution is great - no complaints about the staple of their product. Their customer service and client support is the best in the industry. We have had many other software vendors and none come close.
Can be expensive and price scales up as you scale up in company growth.
Outstanding MMP with really great support
Commentaires : We use Kochava as our MMP - in order to track into our backend all necessary events for acquisition and re-engagement campaigns internationally.
Functionality - for every idea there is a solution - paired with the great support by provided by Kochava it is possible to find a way to implement it. Data availability and accuracy is outstanding High level support for important strategic questions. Open for new ideas/features which are getting prioritized and potentially put on the Kochava roadmap.
In the beginning the sheer amount of what can be adjusted was overwhelming and wording was not always intuitively - but onboarding was great and support team answers quickly when in doubt There are still a few bugs within the software we sometimes encounter / missing functionalities, however these are professionally addressed when raised (e.g. bugs which are not fixable by customer side are taken on by the dedicated support team), for missing functionalities workarounds are proposed
Good for app insights
Being able to measure app downloads, streaming and certain in-app behaviors
- Explorer is limited with number of IDs so you need to build queries instead - historical data is inaccurate/inconsistent once you pass the 90(?) day window
NFL App + Kochava
Commentaires : It has been great to have the analytics and product teams also see the value in using a tool like Kochava. While tying spend to marketing KPI's is baseline, Kochava has also been instrumental in how we look at AMA across owned and paid efforts for the NFL App
The post install metrics (once configured to track properly) were very helpful as well as the Smartlink building process. Nic was always very prompt and positive in handling any issues/questions I had (which were frequent from my end). I felt he cared about my product goals and always made sure I understood the different mechanics within Kochava to analyze/understand my app activity. Spoke to Cale on a couple occasions and he was just as proactive and helpful.
I had been using Hasoffers in years past so it was a bit of a transition for me. I was used to seeing a dashboard with installs/leads logging in real-time that I can look through vs. requesting a report be sent to me.
Outstanding client service and cutting-edge mobile attribution platform
Commentaires : We employ holistic attribution and analysis for all our campaigns. Previously, we relied on numerous partners to measure acquisition and re-engagement, which resulted in reporting duplication.
Keeping track of app attribution is essential to ensuring that we know our clients. It not only helps us identify attribution but also guarantees that we understand customers holistically across numerous products across the customer lifecycle. Using first touch/last touch data, we can now zero in on the "essential stuff" rather than becoming bogged down in minutiae.
Because of the lack of adequate documentation, several functionalities are difficult to set up at all. However, the team is aware of this, and they're making progress toward fixing it. For those who run into problems or require assistance with complex capabilities, Kochava's support team is always on hand.