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Omnichannel Personalization
Description de Omnichannel Personalization
RichRelevance est un leader mondial en matière de personnalisation de l'expérience client, de croissance numérique et de fidélisation qui collabore avec plus de 200 des plus grandes marques et commerces de détail B2C et B2B au monde. RichRelevance exploite des techniques avancées d'intelligence artificielle pour combler l'écart d'expérience entre le marketing et le commerce afin d'aider les leaders du marketing numérique à offrir des expériences inoubliables qui ont un impact à grande échelle, en temps réel et tout au long du cycle de vie du client.
Qui utilise Omnichannel Personalization ?
Les grands commerces de détail, les grandes marques et les fournisseurs de commerce B2B cherchant à se différencier en offrant des expériences client personnalisées et haut de gamme.
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Endless possibilities
Avantages :
Being able to personalise the customer journey to an extend where it is not creepy, but rather beneficial and uplifting for the customers is increase both sales and more importantly improving the customer journey.
Inconvénients :
The software is very complex and therefore requires that you spend a lot of time working in their portal, creating rules and tweaking priorities in order to fully grasp complexity and interdependencies.
Create and Craft
Avantages :
There is a vast array of options available, allowing you to manipulate every section of the website depending on your needs. However, the algorithms in place, along with the multiple strategies mean you don't have to delve into the minutiae if you don't need to
Inconvénients :
The reporting has long needed improving in terms of knowing which products have performed well, although this is now being improved with the introduction of a new suite of reports.
Good
Commentaires : Generally good, no issue of the quality of product recommendations, disappointed fairly frequently data rollup fails (so half a days data is missing for up to 72 hours) but Rich Relevance do not advise that this happens upfront, I need to raise a ticket each time causing unnecessary admin - have noted my concerns but was advised that Rich Relevance do not have the resource to communicate when this issue occurs.
Avantages :
Displays a good level of AI product recommendations without a need to manipulate results. Makes best, relatively accurate output for new products as to what product recommendations display.
Inconvénients :
Reporting limitations. Want/need a view of performance at line level.
