Adobe Analytics

Description de Adobe Analytics

Logiciel d'attribution de marketing qui montre l'impact de chaque interaction client à laquelle l'entreprise participe.

Informations sur Adobe Analytics

Adobe

https://www.adobe.com

Présentation des tarifs de Adobe Analytics

Adobe Analytics n'est pas disponible en version gratuite et ne propose pas d'essai gratuit.


Version gratuite

Non

Essai gratuit

Non

Déploiement et prise en charge de Adobe Analytics

Déploiement

  • Cloud, SaaS, web

Adobe Analytics - Fonctionnalités

  • Analyse prédictive
  • Attribution entre canaux
  • Attribution multi touch
  • Cartographie du parcours client
  • Modélisation de l'attribution
  • Segmentation du public
  • Suivi des conversions
  • Suivi du RIO

Logiciels d'attribution marketing : afficher la liste complète

Adobe Analytics - Alternatives

Plus d'alternatives à Adobe Analytics

Avis sur Adobe Analytics

Lire tous les avis

Note moyenne

Facilité d'utilisation 3,8
Service client 4,2
Fonctionnalités 4,4
Rapport qualité-prix 4,1

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Écrivez votre avis !
Surabhi S.
Digital Marketing Consultant
Services et technologies de l'information, 10 000+ employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5 /5
  • Facilité d'utilisation
    3 /5
  • Fonctionnalités
    5 /5
  • Support client
    3 /5
  • Rapport qualité-prix
    5 /5
  • Probabilité de recommander le produit
    10/10
  • Source de l'avis 
  • Publié le 19/09/2018

"Comprehensive Solution for your Digital Analytics Need"

Commentaires: My overall experience with Adobe Analytics has been very good and i do not look forward to use any other analytics tool than Adobe Analytics.

Avantages: I have been able to use almost all top web analytics tools and i can easily say that Adobe is the most comprehensive of all. I am currently using the tool for a large website, which has an avg of 20 to 80k engaged web visitors.
It has an in build workspace, which is a drag and drop canvas to do custom analysis and visualizations and it is pretty easy for marketers as well as non marketers to work on workspace projects.
The tool has easy and intuitive interface and provides a baseline-architecture with the ability to customize as per your need
This tool has many great tools/features within its interface and one has to learn and figure out what might makes sense for your company.
The tool keeps improving to bring the latest functionalities and UI ease.

Inconvénients: There is very little flexibility to do individual customization. I would ideally want to organise my own segments for a easy and quick discovery.
Also, i would love to have the options to do some color customization of panels, charts, etc.
The speed of report loading could also be improved.

  • Source de l'avis 
  • Publié le 19/09/2018
Utilisateur vérifié
Solution Architect
Logiciels, 10 000+ employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    4 /5
  • Facilité d'utilisation
    4 /5
  • Fonctionnalités
    4 /5
  • Support client
    4 /5
  • Rapport qualité-prix
    4 /5
  • Probabilité de recommander le produit
    7/10
  • Source de l'avis 
  • Source : GetApp
  • Publié le 01/04/2020

"High-end, well-integrated analytics tooling"

Commentaires: We decided to use Adobe SiteCatalyst because we also used other Adobe digital marketing products (e.g. Web Experience Management) and as you would expect they are all very well-integrated as a complementary product suite.

Avantages: Adobe SiteCatalyst is a very powerful, enterprise-grade analytics tool, that allows you to instrument and understand the performance of your web assets - providing easy-to-consume and actionable dashboards for digital marketing teams.

Inconvénients: Compared to other analytics tooling available on the market, AdobeCatalyst is a premium/enterprise service, so comes with a premium/enterprise pricing model.

  • Source de l'avis 
  • Source : GetApp
  • Publié le 01/04/2020
Craig S.
Small Business Owner
Mode et vêtements, 2-10 employés
Temps d'utilisation du produit: Essai gratuit
  • Note globale
    3 /5
  • Facilité d'utilisation
    3 /5
  • Fonctionnalités
    3 /5
  • Support client
    3 /5
  • Rapport qualité-prix
    4 /5
  • Probabilité de recommander le produit
    7/10
  • Source de l'avis 
  • Publié le 24/10/2020

"Top Tool for Web Analytics"

Commentaires: I am able to analyze traffic sources, trends of webpage views and customer journey using out-of-the-box Adobe Analytics reports. So, I can use those insights to optimize site content and layout. But in order to optimize products and categories, I need e-commerce reports enabled which needs additional development dollars which my budget doesn't allow. Same is true for more in-depth pathing, A/B testing or online-to-offline reports through Discovery, Target and Insight tools. So, Adobe Analytics' ROI is high for traffic and pathing but low for e-commerce analytics.

Avantages: Adobe Analytics basic reports allow measurement of traffic sources, landing page experience and customer engagement with site tools. If revenue tracking is implemented accurately, Adobe Analytics also enables measurement of e-commerce product conversions. Custom eVars allow sales data to be broken down by individual categories of a site's taxonomy. Custom Props allow similar break-down of traffic metrics. Due to these two custom variables, e-commerce category analysis becomes more efficient and actionable. More advanced web analytics tools such as Target, Discovery and Insights are closely integrated with Adobe Analytics. Similarly, Adobe Experience Manager uses its data for content management automation and personalization. So, Adobe Analytics powers both site analysis, testing and content recommendations based on historical data, when integrated with other Adobe tools.

Inconvénients: Adobe Analytics costs are difficult to afford for small businesses. To make its e-commerce and integration with other tools work, it involves additional tag implementation which makes the cost go higher. Plus, there is a cap on server calls. Once a business hits that cap, there is additional cost for those extra analytics calls. E-commerce data works fine directionally to see the business performance trend over a period of time but specific data doesn't match with actual sales data pulled from business intelligence tools like MicroStrategy or Data Warehouse. So, BI and IT teams always question its data accuracy.

  • Source de l'avis 
  • Publié le 24/10/2020
Utilisateur vérifié
Business intelligence analyst
Divertissement, 1 001-5 000 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    4 /5
  • Facilité d'utilisation
    3 /5
  • Fonctionnalités
    4 /5
  • Support client
    Sans note
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    7/10
  • Source de l'avis 
  • Source : GetApp
  • Publié le 04/11/2020

"Mostly intuitive to use, but there were some challenges"

Avantages: Pretty intuitive to use. I mostly use the Workspace to create new reports, and the drag-and-drop features really made it easy to understand and build. The built-in reports are also great.

Inconvénients: Actually a bit difficult to sign on initially. Had some trouble understand hit, visits, and visitors, and I don't think the help page really gave a good explanation. Also segments were a big confusing as well. Also there weren't a lot of support about how to use report builder with excel.

  • Source de l'avis 
  • Source : GetApp
  • Publié le 04/11/2020
Sandeep P.
Founder
Gestion de l'enseignement, 11-50 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5 /5
  • Facilité d'utilisation
    5 /5
  • Fonctionnalités
    5 /5
  • Support client
    5 /5
  • Rapport qualité-prix
    5 /5
  • Probabilité de recommander le produit
    9/10
  • Source de l'avis 
  • Publié le 13/01/2020

"Adobe Analytics Review"

Commentaires: Its a been a great experience and its easy for non technical people to onboard to this tool.

Avantages: Adobe Analytics is a powerful analytics tool - providing immensely powerful segmentation, flow analysis and other features that are great to dive into

Inconvénients: There is a steep learning curve in this application and that may need some time for the entire team to catch up and learn about.

  • Source de l'avis 
  • Publié le 13/01/2020