Adobe Analytics

Outil analytics puissant mais complexe

Avantages :

Cet outil offre clairement plusieurs avantages, tels que la possibilité de suivre le comportement des utilisateurs en temps réel, de segmenter les données pour obtenir des informations détaillées sur des groupes spécifiques d'utilisateurs et de créer des rapports personnalisés pour répondre aux besoins de l'entreprise. C'est un outil qui répond aux besoins de data de l'entreprise, mais qui nécessite du temps d'exploitation.

Inconvénients :

Le coût élevé de l'outil, la complexité de sa mise en place et de son utilisation, ainsi que la nécessité d'avoir une équipe dédiée pour gérer efficacement l'analyse des données.

Utilisation Adobe analytics

Commentaires : Ce logiciel est un gain de temps

Avantages :

Logiciel pratique pour réaliser des reporting

Inconvénients :

Rien en particulier - ce logiciel est très utile

Comprehensive Solution for your Digital Analytics Need

Commentaires : My overall experience with Adobe Analytics has been very good and i do not look forward to use any other analytics tool than Adobe Analytics.

Avantages :

I have been able to use almost all top web analytics tools and i can easily say that Adobe is the most comprehensive of all. I am currently using the tool for a large website, which has an avg of 20 to 80k engaged web visitors. It has an in build workspace, which is a drag and drop canvas to do custom analysis and visualizations and it is pretty easy for marketers as well as non marketers to work on workspace projects. The tool has easy and intuitive interface and provides a baseline-architecture with the ability to customize as per your need This tool has many great tools/features within its interface and one has to learn and figure out what might makes sense for your company. The tool keeps improving to bring the latest functionalities and UI ease.

Inconvénients :

There is very little flexibility to do individual customization. I would ideally want to organise my own segments for a easy and quick discovery. Also, i would love to have the options to do some color customization of panels, charts, etc. The speed of report loading could also be improved.

I can produce predicted insights with Adobe Analytics smoothly

Commentaires : The user interface is really straightforward to use, and obtaining reports is pretty easy.

Avantages :

I can link any other conversion metrics I think might be helpful back to this tool with just a single click using this tool. Because of Adobe Analytics' great degree of customization, I am able to create reports and dashboards that are customized to our specific digital requirements for smooth operation.

Inconvénients :

Occasionally it becomes clunky. Price comparatively high. It is difficult to combine Adobe Analytics with other platforms, such as Google Analytics.

I'm using Adobe Analytics because I have no other choice

Avantages :

The drag and drop feature of the tool makes it easy to create dashboards for quick reporting

Inconvénients :

For a supposedly established analytics tool. there is a lack of easy to follow tutorials on YouTube and learning platforms such as Linkedin Learning/Udemy.