17 ans à aider les entreprises françaises
à choisir le meilleur logiciel
Spotler Mail+
Description de Spotler Mail+
Pure360 est une puissante suite de marketing automation approuvée par des milliers de grandes marques. Cette solution offre le marketing par e-mail, la personnalisation multicanale, le ciblage comportemental et le panier d'achats virtuel, les e-mails d'abandon de panier, à partir d'une plateforme unique. Au cœur de cette suite se trouve une plateforme de marketing par e-mail facile à utiliser, qui permet à toute personne de créer des e-mails élégants avec la simplicité du glisser-déposer. Son support de premier plan comprend une gestion de compte dédiée, des conseils stratégiques et des services créatifs.
Qui utilise Spotler Mail+ ?
Des entreprises de taille moyenne au Royaume-Uni qui recherchent un soutien stratégique ainsi que la meilleure technologie de marketing par e-mail se servent de Pure360. Ses clients appartiennent généralement aux secteurs du commerce de détail, des voyages et de l'hôtellerie.
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Spotler Mail+
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Avis sur Spotler Mail+
A solid email service provider!
Commentaires : Pure360 from system to support is handled professionally, efficiently and provides me with the peace of mind that my email marketing and service campaigns will run to the highest degree.
Avantages :
The solution is quick to set up, easy to use and consistently performs well. Our emails have gone from being relatively static to now highly personalised from group to individual level. As a result we have seen rewarding growth across our campaigns, regularly eclipsing industry averages.
Inconvénients :
The system has recently had a bit of an overhaul and is much improved from previous versions.
Alternatives envisagées précédemment :
It has greatly improved
Commentaires : Overall, Its a learning developing experience. I think there are other providers out there, but you will end up paying a bigger premium for the luxury. If there are challenges in the software, I feel the support of the staff more than makes up for it.
Avantages :
I really like how they have listened to customer feedback and taken that forward to create a better product. The realms of email marketing is a very daunting world when you have little confidence in the matter. There are so many companies boasting they have the best features, and when it comes to it you end up paying so much for these elements, it becomes a huge portion of your budget. It doesn't come without issues, but I must stress the staff and support give an outstanding service. Everything from the designated account manager(the rep) and tech support(the rep) you get prompt clear advice, and solutions instead of further running round the houses. We are just working on an upgrade to our accounts, and the support has been second to none. They really have listened to our needs, its not by any means cheap, but it is going to be a superb solution.
Inconvénients :
In the past we have had a few challenges with staff not running on the right version. I have had some feedback of clunky unresponsive templates, but we hope to eradicate that in the upgrade. The only other negative I have heard of is that there is a gap in photo editing options at the moment, I think that is an external problem they are working on to fix and looking to get a solution in the coming months.
We were badly let down by Pure several times
Avantages :
Good feature set. Fairly good initial pricing. Friendly sales team.
Inconvénients :
We made the mistake of buying a perpetual licence and server support but were ultimately let down on both sides. The support and maintenance was not carried out so our email delivery reputation suffered heavily and never really recovered while using Pure. They tried to cover this up and didn'd offer credit or refund for work that was not carried out. The other huge let down was notice that they would no longer be supporting our installation leading to us having to abandon a paid for licence and seek alternative providers.
Réponse de l'équipe de Spotler
il y a 4 ans
I'm sorry that you feel that you've had a poor experience and would ask that you reach out to me directly to discuss this specific issue further. We have invested heavily in deliverability and a number of security improvements earlier this year and we were pleased to outperform industry wide deliverability benchmarks in 9/10 sectors. Our open rates are 35% above benchmark (DMA July 2020). Reputation is something we take seriously and we would always seek to work with our customers to resolve their deliverability challenges. We have not deprecated any features, support licences or functionality this year so I would like to investigate what you mean by not supporting your installation. Mark Ash CEO @Pure360
Email marketing automation made easy
Avantages :
Spotler is a dutch company, which means it is fully compliant with european laws regarding privacy. The support is fast and they do care about the health of the ecosystem they are mailing from.
Inconvénients :
It feels like you do need a bit of technical knowledge or an IT department that does. Otherwise you end up not using all features.
Pure 360 - our key partner for email
Commentaires : Since we switched to Pure 360 (approx 5 - 6 years ago) we've had a fantastic eperience with huge growth in sales year on year coming from email and it has allowed us through the Pure Intelligence platform to gain key insights (i.e. Lifestage/lifecyle, RFM etc.) about our customer base and use this to inform not just email but DM campaigns and wider stragegy.
Avantages :
The journey builder, Pure Targetting trigger set-ups as well as the Pure Intelligence software all allow us to set-up very targetted campaigns based on the behaviours and lifestage of our customers. This has led to a huge increase in revenue from email for us as well as for the business as a whole. Also really beneficial to us as a small team is not just the software but the consultancy and support that Pure 360 offer as we can benefit from email experts to really improve the performance of campaigns.
Inconvénients :
Reporting by year-on-year for some metrics for us would be a useful feature but we have fed this back to the team who are always really receptive to feedback and they are already on the case with this.
