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Aprimo Digital Asset Management
Description de Aprimo Digital Asset Management
Aprimo Digital Asset Management, anciennement ADAM Software, aide les grandes entreprises à offrir une expérience client attrayante plus rapidement à leur marché en permettant la création, la gestion, la conservation et la distribution de ressources numériques comme des vidéos, des images et des textes. Les services Aprimo DAM constituent une source unique de vérité pour les contenus omnicanaux. Grâce à ces fonctionnalités, les spécialistes du marketing, les gestionnaires de marque, les marchands et les créatifs fournissent continuellement les contenus sur la marque les plus récents, quel que soit le point de contact.
Qui utilise Aprimo Digital Asset Management ?
Aprimo cible les grandes entreprises mondiales B2C et B2B qui offrent généralement une expérience client attrayante à travers une variété de canaux.
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Commentaires : Overall this program has been helpful, but it takes a while to learn. I would definitely train a small batch of people, become experts and then train further. We had a company wide session that lasted 3 hours, so its a lot.
Avantages :
I like that the program allows us to save content, files, images, etc in one place for the entire company. We use it with my client as a way to track what all of the agencies are producing. Based on your login, it can be set up to tag things for easy access of who worked on what.
Inconvénients :
I don't like how many steps there are, it definitely requires a learning period and training. That being said, when following the steps, it does ensure quality of saving materials, rather than just chucking them into the cloud.
Simple, Intuitive, And Easy To Use
Avantages :
UI is simple and clean. Easy to select assets to create a job, assign, create a collection, etc. User permission assigning is a simple process, allowing you to grant access to both asset and classification level. Visually easy to browse through classification structure. Connects with Aprimo MRM, carrying over all metadata. Previewing videos and images without needing to click inside a record. Limited number of clicks necessary to navigate to an asset. Mass upload functionality is ridiculously simple.
Inconvénients :
Customizing your instance isn't always as simple as you'd think it would be. Multiple clicks and poorly named tools make it difficult to know if you are in the right area. Front page widget placement takes a lot of trial and error. Rarely looks like you set it up to look, requiring multiple edits to achieve required setup. Aprimo acquired ADAM product in the last few years, so they are still rolling out new, common features that were not originally included.
Using Aprimo
Avantages :
The dam has been a great tool which is easy to use reporting was also great
Inconvénients :
Customer service was not very good and the cost to upgrade forced us to move to a new vendor
Safe storage but the UX is lacking
Avantages :
The purpose it fulfills is great. The program is very secure and allows for many features
Inconvénients :
The UX is a bit clunky. I wish it were easier to see the status of a project when it wasn't assigned to me. I wish it were easier to see who else is assigned as well.
