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Description de Branch Metrics

Branch est une plateforme d'attribution et de liaison multiplateforme utilisée par 40 000 des applications mobiles les plus populaires telles que Pinterest, Airbnb, BuzzFeed, GoEuro pour unifier les analyses mobiles et les expériences utilisateur sur tous les appareils, plateformes et canaux. Branch augmente les taux de conversion, de rétention et d'engagement sur les appareils mobiles grâce à une liaison profonde, au routage des utilisateurs, à l'attribution, à des bannières mobiles et à des expériences d'applications personnalisées.

Qui utilise Branch Metrics ?

Branch est une des principales solutions d'attribution dans le domaine des achats, des voyages, des affaires, de la médecine, de l'actualité, de la mode et de la restauration. Elle est utilisée par plus de 50 % des 200 principales applications mobiles qui ne rentrent pas dans la catégorie jeux.

Branch Metrics Logiciel - 1
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Branch Metrics

Branch Metrics

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VS.
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Types de licence
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129,00 €
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Les jauges horizontales vertes représentent le logiciel le plus apprécié selon la note globale qui lui a été attribuée ainsi que le nombre d'avis.

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Avis sur Branch Metrics

Note moyenne

Note globale
4,1
Facilité d'utilisation
4,1
Service client
4,4
Fonctionnalités
4,4
Rapport qualité-prix
4,5

Avis classés par taille de l'entreprise (nombre d'employés)

  • <50
  • 51-200
  • 201-1 000
  • >1 001

Trouver les avis classés par note

5
33%
4
52%
3
10%
1
5%
Sam
Sam
Head of Digital Marketing (É.-U.)
Utilisateur LinkedIn vérifié
Loisirs, voyage et tourisme, 11–50 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Alternatives envisagées précédemment :

Hands-down the best all-around mobile attribution / deep linking platform

5,0 il y a 5 ans

Commentaires : We utilize Branch.io for all our cross-platform universal deep linking, getting users from web to app (web-to-app feature), showing relevant content for shared links (deepview app previews), journey banners, email provider (SendGrid), data exports via webhook to CRM, and attribution for all paid media links. Branch.io is used across our entire organization. Our sales team sends referral links to influencers and customers. Our product development team uses Branch links for deep linking to content inside the app, and our marketing team uses the links on all marketing channels from paid media to push, email, and organic media. At the core Branch.io addresses universal linking problems and mobile app attribution problems - being able to tell which actions were taken from each links, no matter the device the user uses.

Avantages :

Extremely affordable/flexible pricing, we don't have a ton of MAU, but our clients are HNWI, that make a higher dollar amount purchases. To-date we haven't paid any money for Branch's services, but as we gain more users it'll be a no-brainer to pay for the low cost it will be to us. Their attribution analytics are better than Appsflyer. Having been a previous Appsflyer user, we had found multiple data errors in fraud detection and improver attribution. This has not been the case with Branch, they have been accurately reporting all our channels and links, even with our users that use both web and app. Branch.io's technical support is second to none. I've been amazed at the timeliness of their responses, along with the technical ability of their support, and easily breaking down their answers into layman's terms for my somewhat technical self. They reply within 24 hours and have always been able to help me solve my problem within one reply.

Inconvénients :

Not like it's a con, but it would be great for Branch to keep running totals on attrition rate and daily active users. Also maybe look into more integrations with data export partners - Appsee, Smartlook, etc. To my understanding Branch uses a last touch attribution method. Being able to change this setting or view the data between different attribution models would be extremely useful (first click, linear, time decay, etc).

Chandana
Chandana
Growty Marketing Manager (Australie)
Utilisateur LinkedIn vérifié
Marketing et publicité, 501–1 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Excellent MMP for small enterprises, perfect for app attribution and deep linking.

4,0 l’année dernière

Commentaires : Branch has helped us elevate our marketing strategies, as it helps in accurate conversion tracking and shows a clear picture of ROI driven by each channel and their respective campaigns.

Avantages :

Branch has a simple and non-complex user interface, and their recently updated UX is even better.Features are self-explanatory and no learning curve is needed to get started with the platform.Great too for app attribution, campaign, cohort, and segment analysis. The creation and analysis of deeplinks is also supported.We have integrated all our social media accounts and ad accounts with Branch and the process of sending postbacks to and fro is also simple.Overall satisfaction with Branch, I would say.

Inconvénients :

Few features are lacking like uninstall tracking and cost data in INR, apart from that no issues as such.

Lucien
VP of GTM (R.-U.)
Services et technologies de l'information, 201–500 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Branch is a must for superior mobile marketing and attribution

5,0 il y a 2 mois

Commentaires : We've used branch for over 6 years as a crucial attribution tool to ensure we are on top of our mobile marketing funnel.

Avantages :

The most powerful thing for us with Branch is the attribution for our mobile marketing for a consumer app. Reporting and analytics is excellent and a tool we've relied on for many years to understand our traffic sources, the ROI of those sources and where we can optimise.

Inconvénients :

Branch has a feature limitation around changing links once they've been created which prompted us to include Rebrandly as an alternative. We couldn't change the link to redirect from an in-app experience to a web experience which was a big limitation for our business.

Utilisateur vérifié
Utilisateur LinkedIn vérifié
Logiciels, 1 001–5 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis
Source : GetApp

Pricing Past 200k MAU is Terrible

1,0 il y a 2 ans

Commentaires : Was useful as a deferred deep link product under original pricing under 200k MAU. Not sustainable when prices jump up to 10x - 20x as you grow your app.

Avantages :

Deferred deep links were easy enough to implement and work decently. Branch is facing uphill battle with Apple's App Privacy initiative and value is going down.

Inconvénients :

Very dependent on grabbing advertising identifiers, so if you don't want to prompt users for permission to track, this solution may not be one you want to integrate. They have ways to disable that usage, but it's clear they put their tooling more on the idea you'll let them track from within your app.Pricing though is the largest con. While the pricing when your app is small is maintainable, once you get past 200k MAU, their pricing sharply increases even when your usage of their system does not. They claim this is because they're adding value that drives your app's growth. Personal experience has shown we got little growth from them yet they demand a king's ransom once you're in "big fish" territory and they're determining how many users your app has due to you embedding their SDK in your binary and charging you more due to that.If you're going to add this in your system, have a plan for how you'll rip it out if your usage isn't worthwhile as their pricing will jump up as you gain more app users regardless if you stop using their link creation.

Utilisateur vérifié
Utilisateur LinkedIn vérifié
Services et technologies de l'information, 11–50 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

The way it brings iOS , android and desktop app together is just wow!!

4,0 il y a 10 mois

Commentaires : I'm a great fan of this. Before going with branch.io we used universal links provided by Apple and android but when a user taps on android link while using an iPhone it doesn't actually work. But branch.io made it very simple.

Avantages :

I have implemented this in our latest apps that we build. It's just awesome the way it give us flexibility to choose the custom domain other than what they provide us. I also once encountered an issue then contacted support team. To my shock they were very friendly and keen to resolve each issue when developer raises. More than anything it gives us short links, where we can send parameters to branch.io and retrieve params while link is tapped. This helps us to be safe from fake links created.

Inconvénients :

I wonder are there any cons...I can say initially we had an option to play till one month before adding credit card though they won't cut any. But this make a thought to think do we really need to continue with branch.io even before playing with it for a while.