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Start-up, PME, experts – Spécialistes du marketing numérique, spécialistes CRO, concepteurs web, développeurs web, spécialistes UX

Notes moyennes

257 avis
  • Note globale 4.5 / 5
  • Facilité d'utilisation 4.5 / 5
  • Service client 4.5 / 5
  • Fonctionnalités 4.5 / 5
  • Rapport qualité-prix 4.5 / 5

Informations sur le produit

  • À partir de 29,00 $US/mois
  • Version gratuite Oui
  • Version d'essai gratuite Oui
  • Déploiement Cloud, SaaS, web
  • Formation Formation en ligne en direct
    Webinaires
    Documentation
  • Ressources d'aide En ligne

Informations sur l'éditeur

  • Hotjar
  • https://www.hotjar.com
  • Fondé en 2014

En savoir plus sur Hotjar

Des outils de feedback et d'analyse conçus pour améliorer l'expérience des visiteurs de votre site web. Fournit des heat maps, des enquêtes de feedback, des sondages, etc.

Hotjar - Fonctionnalités

  • Animation
  • Enregistrement des activités de l'écran
  • Fonctions pour mobile
  • Fonctions pour sites web
  • Heatmaps
  • Parcours utilisateur
  • Prototypage
  • Recherche d'utilisateurs
  • Tests d'utilisation
  • Tests non modérés
  • Analyse comparative et qualitative
  • Analyse de texte
  • Analyse des médias
  • Analyse des recherches utilisateurs
  • Analyse des sentiments
  • Analyse quantitative du contenu
  • Analyse statistique
  • Annotations
  • Collaboration
  • Prise en charge de plusieurs langues
  • Recherche multiméthode
  • Visualisation de données
  • Analyse prédictive
  • Attribution de canal
  • Cartographie du parcours client
  • Mesure des performances
  • Statistiques sur les médias sociaux
  • Suivi des campagnes
  • Suivi du RIO
  • Tableau de bord
  • Tests A/B
  • Web analytics
  • Analyse de texte
  • Analyse des sentiments
  • Analyse des tendances
  • Analytique
  • Collecte multicanal
  • Gestion des actions
  • Gestion des commentaires
  • Gestion des connaissances
  • Gestion des enquêtes
  • Segmentation de la clientèle
  • Tableau de bord
  • Alertes/Notifications
  • Journaux des événements
  • Mesure des performances
  • Planification de la maintenance
  • Rapports de disponibilité
  • Surveillance FTP
  • Surveillance des serveurs de messagerie
  • Surveillance des transactions
  • Surveillance en temps réel
  • Tests de disponibilité
  • Analyse des comportements
  • Analyse prédictive
  • Collaboration
  • Enquêtes et feedback
  • Gestion des actions
  • Importation et exportation de données
  • Modèles
  • Modélisation de l'attribution
  • Profils de clients
  • Analytique
  • Collecte de commentaires
  • Feedback à 360 degrés
  • Gestion des enquêtes
  • Rapports sur les appels
  • Suivi des plaintes
  • Gestion de plusieurs sites
  • Gestion des campagnes
  • Suivi des conversions
  • Suivi des interactions entre utilisateurs
  • Suivi des mots-clés
  • Suivi des objectifs
  • Suivi des pages consultées
  • Suivi des recherches de sites
  • Suivi des sources de référence
  • Suivi du temps passé sur le site
  • Analyse d'éléments
  • Cartes dynamiques
  • Cartes intégrables
  • Cartographie des comportements
  • Cartographie territoriale
  • Fonctions pour secteur scientifique
  • Fonctions pour ventes
  • Mappage radial
  • Tableau de bord
  • Web analytics
  • Alertes des sections problématiques
  • Analyse des concurrents
  • Gestion de contenu
  • Gestion des liens
  • Mesure des performances
  • Outils de recherche de mots-clés
  • Bibliothèque de questions
  • Collecte de réponses hors ligne
  • Division des questions (question branching)
  • Enquête mobile
  • Enquête sur sites web
  • Logique d'évitement
  • Outils d'analyse de données
  • Prise en charge des fichiers audio, image et vidéo
  • URL d'enquêtes personnalisées
  • e-mail marketing

Avis les plus utiles sur Hotjar

HotJar is an awesome tool for studying websites and optimizing!

Publié le 22/08/2019
Akande D.
Marketing Communications Specialist
Biens de consommation, 1 001-5 000 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
5 / 5
Facilité d'utilisation
4 / 5
Fonctionnalités
5 / 5
Support client
5 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion.

Avantages: At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data!

Inconvénients: There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had.

Réponse de l'éditeur

envoyé par Hotjar le 27/08/2019

Hey Akande,

Thanks so much for taking the time to review Hotjar! It's great to read that you're getting a lot of value from the tool :)

It's indeed the case that we removed cross-domain tracking in light of our continued commitment to privacy-by-design. I'm sorry to hear that working with the tool is a bit tough without this - we'd like to help if we can! Do reach out to us at support@hotjar.com if you've got questions.

Following up your note on the height of captured pages for Heatmaps - we do have a 15000px limit, but if it's a pain point I'd definitely suggest using the Suggest a Feature function in-app to let us know what you need :)

All best,
Alex

Hotjar Really Helped Us Leverage Our Business!

Publié le 05/12/2018
Ratish K.
Digital Marketing Analyst
Marketing et publicité, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
5 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
4 / 5
Support client
5 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: My overall experience has been good so far. Initially, we were worried about the user insights and heatmaps to test the pages/CTA'S for better campaigning of our products. But, as soon as we started utilizing the set of tools from Hotjar we are so happy that we are able to find a quick solution for problem that helps our business grow and provide our customers with a GREAT CUSTOMER SERVICE!

Avantages: Have been using Hotjar for more than a couple of years and is the opinion on the tool
1. Hotjar has a very simple and easily accessible dashboard that has Heatmaps, Visitor recordings, Funnels created, Active polls, Surveys, and Recruiters.
2. Heatmaps have really helped us understand the landing pages and test various parameters for many of our marketing/advertising campaigns.
3. Visitor recordings and monitoring are soo good that helped us understand and rectify the issues that users come across. This has really helped our engineering/technical team in identifying the bug and fixing it ASAP thus resolving our customer issues quickly.
4. Had some experience on using the funnels as well which gave us some ideas on how to better modify the landing pages and we were able to understand the content.
5. The polls part has also added value to our business by letting us know on what the visitors are missing on our website.
6. The pricing of this tool is reasonable that students, enthusiasts and start-up companies can easily afford it. We have started with Basic Free Forever plan and later upgraded to Plus plan once our website started getting some good amount of traffic.
7. Multiple filter feature saves our time in analyzing the important pages and metrics.
8. Being a member of the customer success team for a couple of SAAS products I analyzed and learned some good metrics that helped our business grow.
9. Hotjar can be used by any team member like Digital Marketers, Support Agent

Inconvénients: Although I do not have any cons in my mind regarding this tool I would just like to suggest the Hotjar team to give us quick response for any queries/ issues by providing instant live chat option.

Analytics on steroids

Publié le 25/12/2018
Ranvir G.
Co-Founder
Marketing et publicité, 2-10 employés
Temps d'utilisation du produit: plus d'un an
Provenance de l'utilisateur 
5/5
Note globale
4 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
3 / 5
Support client
4 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Avantages: From a marketing point of view it is an absolute necessity to know which areas of your webpage does your visitor interact with most and what can you do to create more engagement. It is also essential for a marketeer to undestand which pages of portions of a page leads to users bouncing off the site. I used to use google analytics for most of my analytics works it simply did not work. That’s when I found hotjar and it was the thing of my dreams. It let me see usign heatmeaps the exact areas where users are interacting with most and allowed us to create suer polls right on the site for users to tell us what they would like us to add to the site.

Inconvénients: Though no one should mind paying for such a great tool, and its offers a lot of features for free, some of them like unlimited storage of analytic reports will only be available to paying users, but thats only fair as far as I am concerned. Apart from this I have never found any other issue with their application.

The ultimate voice of visitor tool - no need for anything else

Publié le 03/09/2019
David R.
Conversion Consultant
Marketing et publicité, Auto-entrepreneur
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
5 / 5
Facilité d'utilisation
4 / 5
Fonctionnalités
5 / 5
Support client
5 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Hotjar shortcuts hours of quant research by letting you SEE what's happening on your web pages, and HEAR a users thoughts. Priceless if you're in the business of designing web pages that serve your users better.

Avantages: It's a one-stop shop. No need for expensive subscriptions to multiple tools. Everything you need to understand your visitors is at your fingertips. The only condition for success is that you actually use it!

Inconvénients: Very difficult to think of a disadvantage. It's cheap. Fully featured. Customer support is great. Perhaps the fact that you can't run a/b tests too. But there's plenty of other great tools for that.

Started from the bottom, now we here

Publié le 10/10/2018
Utilisateur vérifié
Online Performance Manager
Marketing et publicité, 13-50 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
4/5
Note globale
4 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
5 / 5
Support client
5 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: I've been a beta user and I've now been using Hotjar for over 2 years (even have the tshirt to prove it). While other tools such as Zoho PageSense, MouseFlow and Inspectlet do a similar job, Hotjar makes it dead-simple. Heatmaps and visitor recordings are a godsend, next to regular anayltics. And every single feature is free? That's beyond crazy!

Avantages: - Heatmaps and visitors recordings work like a charm and provide a great deal of information.
- If Google Analytics tells you what and how many, Hotjar tells you why: polls make it easy to gather user feedback.
- Using all of its features, you can get a better grasp into why people don't fill in a certain form or don't buy a product.

Inconvénients: - Some features are blocked behind a paywall.
- Organization of sites and companies can get confusing at times.
- Not all descriptions make it clear what a specific feature does.

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