Qui utilise Hotjar ?

Start-up, PME, experts – Spécialistes du marketing numérique, spécialistes CRO, concepteurs web, développeurs web, spécialistes UX

Description de Hotjar

Des outils de feedback et d'analyse conçus pour améliorer l'expérience des visiteurs de votre site web. Fournit des heat maps, des enquêtes de feedback, des sondages, etc.

Informations sur Hotjar

Hotjar

https://www.hotjar.com

Fondé en 2014

Prix de Hotjar

Hotjar est disponible à partir de 29,00 $US/mois. Hotjar est disponible en version gratuite et propose un essai gratuit. Voir plus d'informations concernant le prix de Hotjar ci-dessous.

À partir de

29,00 $US/mois

Version gratuite

Oui

Essai gratuit

Oui

Déploiement

Cloud, SaaS, web

Formation

Formation en ligne en direct

Webinaires

Documentation

Ressources d'aide

En ligne

Hotjar - Fonctionnalités

Logiciels UX (pour expérience utilisateur)
Animation
Enregistrement des activités de l'écran
Fonctions pour mobile
Fonctions pour sites web
Heatmaps
Parcours utilisateur
Prototypage
Recherche d'utilisateurs
Tests d'utilisation
Tests non modérés
Analyse comparative et qualitative
Analyse de texte
Analyse des médias
Analyse des recherches utilisateurs
Analyse des sentiments
Analyse quantitative du contenu
Analyse statistique
Annotations
Collaboration
Prise en charge de plusieurs langues
Recherche multiméthode
Visualisation de données
Analyse prédictive
Attribution de canal
Cartographie du parcours client
Mesure des performances
Statistiques sur les médias sociaux
Suivi des campagnes
Suivi du RIO
Tableau de bord
Tests A/B
Web analytics
Analyse de texte
Analyse des sentiments
Analyse prédictive
Analytique
Collecte de données multicanal
Gestion des commentaires
Gestion des connaissances
Gestion des enquêtes et sondages
Segmentation de la clientèle
Tableau de bord
Alertes/Notifications
Journaux des événements
Mesure des performances
Planification de la maintenance
Rapports de disponibilité
Surveillance FTP
Surveillance des serveurs de messagerie
Surveillance des transactions
Surveillance en temps réel
Tests de disponibilité
Analyse des comportements
Analyse prédictive
Collaboration
Enquêtes et feedback
Gestion des actions
Importation et exportation de données
Modèles
Modélisation de l'attribution
Profils de clients
Analytique
Collecte de commentaires
Feedback à 360 degrés
Gestion des enquêtes
Rapports sur les appels
Suivi des plaintes
Gestion de plusieurs sites
Gestion des campagnes
Suivi des conversions
Suivi des interactions entre utilisateurs
Suivi des mots-clés
Suivi des objectifs
Suivi des pages consultées
Suivi des recherches de sites
Suivi des sources de référence
Suivi du temps passé sur le site
Analyse d'éléments
Cartes dynamiques
Cartes intégrables
Cartographie des comportements
Cartographie territoriale
Fonctions pour secteur scientifique
Fonctions pour ventes
Mappage radial
Tableau de bord
Web analytics
Alertes des sections problématiques
Analyse des concurrents
Gestion de contenu
Gestion des liens
Mesure des performances
Outils de recherche de mots-clés
Bibliothèque de questions
Collecte de réponses hors ligne
Division des questions (question branching)
Enquête mobile
Enquête sur sites web
Logique d'évitement
Outils d'analyse de données
Prise en charge des fichiers audio, image et vidéo
URL d'enquêtes personnalisées
e-mail marketing

Avis sur Hotjar

Afficher 5 avis sur 308

Note globale
4.7/5
Facilité d'utilisation
4.6/5
Service client
4.5/5
Fonctionnalités
4.5/5
Rapport qualité-prix
4.5/5

HotJar is an awesome tool for studying websites and optimizing!

Publié le 22/08/2019
Akande D.
Marketing Communications Specialist
Biens de consommation, 1 001-5 000 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
5/5
Facilité d'utilisation
4/5
Fonctionnalités
5/5
Support client
5/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion.

Avantages: At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data!

Inconvénients: There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had.

Réponse de l'éditeur

envoyé par Hotjar le 27/08/2019

Hey Akande,

Thanks so much for taking the time to review Hotjar! It's great to read that you're getting a lot of value from the tool :)

It's indeed the case that we removed cross-domain tracking in light of our continued commitment to privacy-by-design. I'm sorry to hear that working with the tool is a bit tough without this - we'd like to help if we can! Do reach out to us at support@hotjar.com if you've got questions.

Following up your note on the height of captured pages for Heatmaps - we do have a 15000px limit, but if it's a pain point I'd definitely suggest using the Suggest a Feature function in-app to let us know what you need :)

All best,
Alex

An awesome user research and feedback tool

Publié le 04/01/2020
Ciprian P.
Founder
Services et technologies de l'information, Auto-entrepreneur
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
Source : GetApp
5/5
Note globale
5/5
Facilité d'utilisation
4/5
Fonctionnalités
5/5
Support client
5/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Avantages: An awesome user research and feedback tool with the most used features readily available. A clean look and a professional UX makes it my favourite tool. The free plan also has enough views/actions/events, allowing it for a good round of testing before going fully paid.

Inconvénients: I'd like more popup options, something similar to GetSiteControl.

Réponse de l'éditeur

envoyé par Hotjar le 14/01/2020

Hi Ciprian,

Thanks for taking the time to review Hotjar. It's great to hear that you're getting a lot of value out of it.

If you would like to give us more detail about what pop-up options you'd like to see, you can do so under 'Suggest a Feature' from within your Hotjar account and our product team will pick it up.

Also, if you reach out to me directly [mike.cullen@hotjar.com], I'd like to send you a little something as a thank you for taking the time to review us.

Mike

Must have for qualitative research

Publié le 16/12/2019
Trevor A.
Product Owner, CRO Services
Marketing et publicité, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
5/5
Facilité d'utilisation
5/5
Fonctionnalités
Support client
5/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Hotjar does exactly what I need: gives context to the issues I see in GA, and allows me to get into the mind of the user with greater depth.

Avantages: Heatmapping offers a whole new dimension of user behavior analysis, and Hotjar brings that to the masses. Installation is easy, setting up heatmaps is a snap, and results analysis is an easy task with the Hotjar interface. This has saved more of my precious time for true analysis, rather than setup and configuration

Inconvénients: On the smaller Hotjar plans, the cap at creating 3 heatmaps at a time feels restrictive. Often, I'd prefer setting up more heatmaps and using fewer of the other features available (surveys and polls). If there were plans I could recommend that only contained the right services for my clients (ex: heatmaps only for small clients, fullstack for larger ones), I would 100% do it.
Crazy egg also has a sweet Chrome plugin which is not close to being replicated by Hotjar.

Réponse de l'éditeur

envoyé par Hotjar le 17/12/2019

Hey Trevor, thanks for the review!

Super to hear you're getting a lot of value from Hotjar.
You can get unlimited heatmaps on our plus and business plans.
You can find more information here
https://www.hotjar.com/pricing

Thanks again,
Denis from the Hotjar team

Great little tool for starting your UX research

Publié le 14/08/2019
Ioana G.
User Researcher
Loisirs, voyage et tourisme, 201-500 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
3/5
Note globale
5/5
Facilité d'utilisation
3/5
Fonctionnalités
5/5
Support client
5/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!

Avantages: Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.

Inconvénients: Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed. Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that. Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages. Heatmaps are still very simple with no ability of segmenting the data. I can't complain for the really accessible prices they have been able to maintain though!

Réponse de l'éditeur

envoyé par Hotjar le 27/08/2019

Hey Ioana!

Thanks so much for leaving this review and sharing your thoughts on Hotjar.

Following up your feedback - we're always focused on minimizing any increased page load time with the Hotjar script on your site. Have you checked out this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site- If you're having trouble please reach out at support@hotjar.com and we can take a look with you.

There's new targeting and filtering functionality on the product roadmap :) https://help.hotjar.com/hc/en-us/articles/115012303268-Product-Roadmap Stay tuned for that!

All best,
Alex

Screen recording & heat maps made easy

Publié le 31/12/2019
Shaun F.
Director of Online Advertising
Marketing et publicité, 13-50 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
5/5
Facilité d'utilisation
5/5
Fonctionnalités
Support client
5/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: My overall experience has been fantastic. The recordings are top quality and there are plenty of additional features and functions for those who want more. As someone that works in a marketing agency I also appreciate the fact I can house a number of clients underneath one login. I would, and do, recommend Hotjar to anyone who needs screen recording software.

Avantages: This software is SO easy to use. All you need to do is add their javascript code to your site and hit go. I love seeing the recordings of my users and I appreciate that Hotjar has an option where you can speed up the recordings so I can see more and they indicate every time there is a scroll or click.

Inconvénients: There isn't really anything that I don't like about. I do with that it would integrate with Google Analytics so I can view only recordings that completed a conversion objective. At the moment it's hard to see which recordings are more valuable.

Réponse de l'éditeur

envoyé par Hotjar le 02/01/2020

Hey Shaun! Thanks so much! We're doing everything we can to make Hotjar as easy as possible. If you reach out to me [louis@hotjar.com], I'll send you a little something as a token of our appreciation. Louis