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Dynamic Yield
Description de Dynamic Yield
Dynamic Yield permet aux spécialistes du marketing d'augmenter le chiffre d'affaires, en personnalisant chaque interaction avec les clients, que ce soit sur le web ou par le biais d'applications mobiles et d'e-mails. Son moteur avancé de segmentation des clients tire parti du machine learning pour créer des segments client exploitables, en temps réel, permettant ainsi aux spécialistes du marketing de prendre des mesures immédiates sous forme de personnalisation, de recommandations de produits/contenus, d'optimisation automatique et de messagerie en temps réel.
Qui utilise Dynamic Yield ?
Convient aux spécialistes du marketing, aux experts de l'expérience client (UX), aux spécialistes du commerce, aux directeurs de commerce électronique, aux analystes web et aux professionnels des tests A/B.
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Dynamic Yield
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Complete control of testing and audience optimization
Avantages :
I like that you can build templates in HTML, CSS and Javascript. It's also useful to have a very robust audience manager.
Inconvénients :
I don't like that you can't pause an experience, the only option is to archive the experience instead of pausing it.
The Best Product For Personalizing Your Website
Commentaires : We achieved 3X ROI in less than 60 days of deployment.
Avantages :
We've been using Dynamic Yield for about a year - one person on our team primarily manages the account and it has been a breeze! Dynamic Yield makes it very easy for us to deploy personalization throughout our entire website. We use it to serve highly targeted messages to boost engagement across our website, and it allows us to run A/B tests while we sit back, relax and allow machines to allocate traffic to the best performing variations.
Inconvénients :
Some of the features provided in the platform user interface occasionally could be a little easier to understand.
Too complex, too slow, too finicky
Avantages :
I have used this app for a long time and, while the reporting the features are great, the rest lacks in finishing touches.
Inconvénients :
This software looks like a startup app, with some great potential, but bad implementation, no documentation and astronomical pricing.
Good A/B Testing And Personalization Tool
Commentaires : We are using Dynamic Yield A/B testing and personalization on our site to test new functionalities and features to prove out concepts.
Avantages :
Powerful recommendation engine.Good customer care experience, we had some issues to use some of their widgets and their teams worked closely with us to solve this problems and manage a solution!
Inconvénients :
Poor documentation. We need to rely a lot on costumer service to set up our recommendations and campaigns when we started.
Feature heavy, limited testing
Avantages :
Easy to learn and understand.Variables in templates make it easy to reuse and have other users who don't know code easily modify values themselves.
Inconvénients :
It feels like there was limited options available to do various tests with our campaigns. That is the main feature I would say that is missing.
