Bionic Media Planning Software

Media Plans in a easy and transparent way

Commentaires : Bionic is great and helps our global team to manage the different media plans, providing us an easy way to understand how we're investing in paid media, which publishers, channels, campaigns, countries, etc. It's a great platform to standardize the media planning process, providing more transparency to our stakeholders.

Avantages :

Bionic is a great tool for media planning. The way the platform works (like an advanced Excel), makes everything easier, automated, organized, with historical changes and also available to the entire team and any other stakeholder. More transparency on our media investment.

Inconvénients :

The platform is great for planning, but I still miss more automated integrations with platforms, such as LinkedIn and Twitter. Also, when working wirt a huge level of plans and placements, the reporting templates are not that easy to be used. I'd be happy to see some more filtering capabilities when comes to analyze the allocation of my plan. Today I need to export to Excel to be able to add extra filters.

PDI Bionic Review

Commentaires : Bionic allows us to quickly manage our media plan by helping us meet submission deadlines in a timely manner with auto-reminders, quickly modify focus and placement, provide a robust calendar year view and provide detailed reports for the business to review via .pdf/.ppts/.xlsx or cloud-based interface. It has helped us with our organization, our efficiency, productivity, and overall process of media planning, and there is so much more we can still do to improve our processes by using Bionic.
Also, our rep, [SENSITIVE CONTENT HIDDEN], is awesome! He's always so helpful and answers the questions I have whenever we have a training.

Avantages :

We love the organization, how you are able to put so much detail into each line item in the media plan, the performance measures that it can produce and show in different formats, and the efficiency and ease of use it lets you have.

Inconvénients :

The only feature that is frustrating sometimes is that it is slow.

Just what my business needed!

Commentaires : Very very good. Customer service is great! They will work with you to customize the software so it works with your business. No other media buying software that I can find is attainable for a small agency except Bionic.

Avantages :

The ability to keep track of my media budget so I do not overspend. Additionally, the ability to build a media buy in the system, and export insertion orders.

Inconvénients :

The software sometimes takes a bit to catch up. If I am scrolling through a media buy with a large number of lines it take a bit for the software to keep up with my scrolling or sorting.

Bionic Review 2024

Avantages :

- Easy to use - Does not require a large learning curve - Time efficient - Customer Service is incredible - Affordable

Inconvénients :

- Needs a better way to implement Nielsen/Comscore research into planning - Platform is finicky when you input data too fast - Long turnaround times for customizations/additions to the platform

Full Circle Media Management For Any Agency

Avantages :

As a small agency looking to grow the affordability of Bionic in comparison to their features made my decision to switch an easy one. Their RFP, reporting, tracking, budgeting and planning features allow us to serve our clients at a scale previously unattainable. Additionally, their welcoming approach to feedback is commendable, always looking to add and improve features. I've worked with the Bionic team for several years now and I greatly appreciate their service.

Inconvénients :

I would like the insertion order process to be more efficient. I know that is on their product development road map, so I look forward to further increasing our agency's efficiencies.