Bionic Media Planning Software
par Bionic Advertising Systems4.8 / 5 11 avis Écrivez votre avis !
Pour qui ?
Équipes médias dans les agences de publicité et les groupes de marketing internes
Notes moyennes11 avis
- Note globale 4.8 / 5
- Facilité d'utilisation 4.4 / 5
- Service client 5 / 5
- Fonctionnalités 4.3 / 5
- Rapport qualité-prix 4.9 / 5
Informations sur le produit
- À partir de 125,00 $US/mois
- Version gratuite Non
- Version d'essai gratuite Non
Cloud, SaaS, web
Formation en ligne en direct
Support en horaire de bureau
Informations sur l'éditeur
- Bionic Advertising Systems
- Fondé en 2013
En savoir plus sur Bionic Media Planning Software
Le logiciel de gestion des investissements Bionic Media est la plateforme holistique qui fournit aux équipes média la clarté, la transparence et l'imputabilité sur leurs communications. Éliminez les erreurs et atteignez une capacité d'audit complète en créant des plans média sur l'interface dynamique basée sur le cloud de Bionic. Générez des organigrammes publicitaires en un clic, analysez vos plans de communication en fonction de vos objectifs marketing, gérez le processus d'appel d'offres des fournisseurs et automatisez même l'exécution et l'emplacement de vos publicités.
Bionic Media Planning Software - Fonctionnalités
- Analyse prédictive
- Attribution de canal
- Cartographie du parcours client
- Mesure des performances
- Statistiques sur les médias sociaux
- Suivi des campagnes
- Suivi du RIO
- Tableau de bord
- Tests A/B
- Web analytics
- Actions découlant d'un événement
- Base de données de contacts
- Campagnes multiples
- Gestion des canaux
- Gestion des leads
- e-mail marketing
- Analyse prédictive
- Budgétisation et prévision
- Calendrier de marketing
- Configuration et suivi des objectifs
- Gestion des dépenses
- Organigramme de programmation
- Outils de présentation
- Planification des médias
- Suivi des projets
- Gestion de projets
- Gestion des campagnes
- Gestion des documents
- Gestion des tâches
- Partage des fichiers
- Suivi du temps
Avis les plus utiles sur Bionic Media Planning Software
Publié le 08/10/2019
Full Circle Media Management For Any Agency
Avantages: As a small agency looking to grow the affordability of Bionic in comparison to their features made my decision to switch an easy one. Their RFP, reporting, tracking, budgeting and planning features allow us to serve our clients at a scale previously unattainable. Additionally, their welcoming approach to feedback is commendable, always looking to add and improve features. I've worked with the Bionic team for several years now and I greatly appreciate their service.
Inconvénients: I would like the insertion order process to be more efficient. I know that is on their product development road map, so I look forward to further increasing our agency's efficiencies.
Publié le 02/10/2019
Media Plans in a easy and transparent way
Commentaires: Bionic is great and helps our global team to manage the different media plans, providing us an easy way to understand how we're investing in paid media, which publishers, channels, campaigns, countries, etc. It's a great platform to standardize the media planning process, providing more transparency to our stakeholders.
Avantages: Bionic is a great tool for media planning. The way the platform works (like an advanced Excel), makes everything easier, automated, organized, with historical changes and also available to the entire team and any other stakeholder. More transparency on our media investment.
The platform is great for planning, but I still miss more automated integrations with platforms, such as LinkedIn and Twitter. Also, when working wirt a huge level of plans and placements, the reporting templates are not that easy to be used.
I'd be happy to see some more filtering capabilities when comes to analyze the allocation of my plan. Today I need to export to Excel to be able to add extra filters.
Publié le 09/10/2019
Commentaires: Bionic has allowed us to effectively manage media across several clients, media platforms, and channels with a small and efficient team. Their platform has become invaluable to us and to our clients.
Avantages: The team at Bionic has done a fantastic job at identifying all of the functionality that a media team needs in order to manage campaigns effectively. And every time we think we've identified a new functionality that seems like it would be helpful it's already in the next product release.
Inconvénients: Honestly, I don't have any serious complaints. The only thing that comes to mind is that we would love to have even more people within the agency on the platform so if the per user price were lower we'd consider that, but that's just trying to find a con. For what you get for the platform for the price, the ROI is definitely there.
Publié le 02/10/2019
Commentaires: Our team and Bionic have worked together to create customized workflows and worksheets that reflect our workflows and needs here at the agency. Bionic really shined in this area and were extremely helpful and diligent in ensuing we got what we needed and in a timely manner. Overall their support team
Avantages: During our initial review of Bionic they were relatively new to the market, however we found the team to be very helpful and passionate about their product. Their energy along with a product that seemed to be stable and always evolving to be better swayed us to go with Bionic over the other competitors. Another reason was the price point at the time. We are a smaller agency and larger media resources can be very expensive. Bionic was modestly priced and worked in our budget and didn't have any hidden or additional fees attached to their product.
Inconvénients: When we on-boarded to Bionic we knew they were new to the game compared to most of the other companies we looked at. With that came some obvious not-so-user-friendly functionality at first. Also, their media library wasn't as extensive. However, Bionic consistently updates their software and really hears what their users say and tries to implement what is needed. Due to this their platform has become much easier to use than in the past.
Publié le 08/10/2019
Good planning and plan management tool
Commentaires: Coming from having very little automation in media at the agency, Bionic is not only making planning easier but it is helping us on the implementation and billing end as well. After a relatively short time, we went from manual flowchart creation, manual powerpoint building, manual Insertion order generation and manual data input for billing to now being nearly fully automated in all of these areas. The labor hours that we are saving is more than covering our low monthly costs. I have worked with or reviewed several media planning software offerings and Bionic is by far the easiest to use, is much more functional and much less expensive.
Avantages: We have been using Bionic for several months now and what I like most is the ability to adapt it to our needs. Having the publisher/vendor data at our fingertips is very helpful. The software is fairly easy to use and customer service is very, very good. The Bionic team is constantly listening and working to improve their product on an ongoing basis, which is so important in our ever changing world.
Inconvénients: While Bionic is somewhat customizable, there are some aspects that don't make sense for what we are doing and we are having to do "work arounds". That said, the team at Bionic is always willing to look into any issues we have and address them as quickly as possible.