Supermetrics

Great data software

Commentaires : Economie de temps
Statisfaction de mes clients (reporting daily)
simplicité de liaison

Avantages :

Le temps que ce dernier me permet d'économiser grâce à une visualisation rapide de tous mes KPI clients

Inconvénients :

La remontée de données type "visuels", afin de pouvoir directement voir au sein des dashboard quels sont les visuels publicitaires les plus performants

ETL user friendly

Avantages :

Un ETL qui se distingue par sa simplicité d'utilisation (pas de comptétences data engineer requises)

Inconvénients :

L'outil n'est pas connecté à l'ensemble de l'environnement martech

Lost without it!

Commentaires : Supermetrics is one of the strongest players in the market and my recommended data connector.

Avantages :

As a marketing analyst Supermetrics simplifies reporting and gives me abs my teams more time to analyze the data for key results and action items.

Inconvénients :

Occasionally the connectors will time out or break. The Supermetrics support team is always available to help troubleshoot and remedy the issues.

Great tool for data in marketing but too expensive for small business

Avantages :

It great data quality. Its the top tool in the market for data in marketing. Integrations and addon for sheet is easy to use.

Inconvénients :

Pricing is too high for small business. They don't do discounts.

There are cheaper, better, easier options.

Commentaires : Frustrating and slow. We never attained the level of insight or tracking that we hoped, and after we had the tool set up we still had to manually track and record performance data. If this tool cost 1/3 of what they charge it might be worth it, but Supermetrics is right in the middle: It tries to do too much and makes it messy and not user-friendly; and it tries to be easy to use, which makes the messiness of the tool harder to control. It will add hours and sap dollars.

Avantages :

It does mostly do what it purports to: takes data from different sources and blends them into a Data Studio dashboard. In general, that is possible with this tool.

Inconvénients :

Messy data - connecting new channels creates multiple different sources, and pulls in tons of data automatically that you don't need or requires you to manually sort through the list of data to select. Not efficient. Not the easiest set up - if you're hoping to get more team members onboard as users, they had better have some background in data. Pricing - Going off the above, I thought the price point was worth it because of the ease of use. But with the messiness and overall "hacked together" feeling of the tool, the justification for the price is lost. Social tracking - Social media tracking is incomplete and never provided what my team wanted from it. We ended up tracking IG stories with UTM tags and maintaining our own creative performance charts.... because that manual work was easier (possible) than using Supermetrics. Customer Support - Neither me nor my team used supermetrics for a couple of months, and came to the conclusion that it doesn't suit our needs and doesn't provide all the power and insight it claimed to. I emailed support to cancel. It took them days to respond - coincidentally, they didn't answer until the day after that month's auto-pay went through. When they did respond they pointed to their terms of service, which had updated dramatically at some point during my contract, and said they aren't going to cancel. Not being able to cancel a tool that doesn't work for you should disqualify it from consideration in your techstack.