Criteo Dynamic Retargeting

Criteo Dynamic Retargeting

par Criteo

Qui utilise Criteo Dynamic Retargeting ?

PME, entreprises de moyenne et de grande taille. Directeurs marketing, chefs d'affichage, directeurs de vente, chargés de programmatique, gestionnaires d'affichage payant, responsables marketing mobile, responsables des acquisitions.

Description de Criteo Dynamic Retargeting

Utilisé par 18 000 spécialistes du marketing dans le monde entier, Criteo Dynamic Retargeting fournit la bonne annonce au bon moment pendant le parcours d'achat. Cette solution remporte systématiquement 90 % des tests de performance concurrentiels et génère un retour sur les dépenses publicitaires moyen multiplié par 13 à un volume de ventes important.

Informations sur Criteo Dynamic Retargeting

Criteo

http://www.criteo.com

Fondé en 2005

Prix de Criteo Dynamic Retargeting

Criteo Dynamic Retargeting n'est pas disponible en version gratuite et ne propose pas d'essai gratuit.

Version gratuite

Non

Essai gratuit

Non

Déploiement

Cloud, SaaS, web

Formation

Formation en ligne en direct

Webinaires

Documentation

Ressources d'aide

Support en horaire de bureau

En ligne

Criteo Dynamic Retargeting - Fonctionnalités

Logiciels de gestion de campagnes
Actions découlant d'un événement
Base de données de contacts
Campagnes multiples
Gestion des canaux
Gestion des leads
e-mail marketing
Ciblage comportemental
Ciblage du public
Ciblage géographique
Moteur de recommandations
Personnalisation
Reciblage des médias sociaux
Reciblage sur téléphones mobiles
Suivi des conversions
Tests A/B
Analytique
Ciblage client
Filtrage des mots-clés
Gestion de contenu
Gestion de plusieurs comptes
Gestion des contacts
Planification des publications
Suivi des conversions
Édition automatisée

Avis sur Criteo Dynamic Retargeting

Afficher 5 avis sur 12

Note globale
4,2/5
Facilité d'utilisation
3,9/5
Service client
3,8/5
Fonctionnalités
4,2/5
Rapport qualité-prix
4,1/5
Chitta ranjan D.
Digital Marketing Manager
Santé, bien-être et fitness, 201-500 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    4/5
  • Support client
    4/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    8/10
  • Provenance de l'utilisateur 
  • Publié le 18/12/2018

"Convert Traffic to Customers Using Criteo"

Commentaires: I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent.

Avantages: One of the best, easy to use industry top leader in retargeting. Retarget your traffic simply by adding Criteo script to your website. Excellent customer support with a dedicated account manager who will guide you with bid optimization techniques. In addition to multiple other websites, it also shows ads on Facebook. With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance.

Inconvénients: For an E-commerce website, it's not that easy to implement the Criteo script.

Réponse de l'éditeur

envoyé par Criteo le 21/12/2018

Thank you for your review Chitta.

Do let us know what issues or suggestions you had on the implementation side and we'll pass this on to our product team.

  • Provenance de l'utilisateur 
  • Publié le 18/12/2018
Cameron S.
Performance Marketing Lead
Biens de consommation, 51-200 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    4/5
  • Facilité d'utilisation
    3/5
  • Fonctionnalités
    4/5
  • Support client
    4/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    8/10
  • Provenance de l'utilisateur 
  • Publié le 04/06/2019

"Powerful Retargeting, with a Few Downfalls"

Commentaires: Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased.

Avantages: The dynamic retargeting options that Criteo offers are vast and effective - we've been seeing around 2.0 ROAS since implementation with a limited budget.

Inconvénients: Unfortunately, customization options for the creatives themselves are a bit limited. For example, we've been running into issues of having the same product show four separate times in the same creative - not a professional look.

  • Provenance de l'utilisateur 
  • Publié le 04/06/2019
Utilisateur vérifié
COO
Vente au détail, 2-10 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    2/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    2/5
  • Support client
    1/5
  • Rapport qualité-prix
    2/5
  • Probabilité de recommander le produit
    2/10
  • Provenance de l'utilisateur 
  • Publié le 29/04/2019

"Machine Learning gone awry"

Commentaires: NONE, we now use our media company to do all RETARGETING via social, google and other platforms. Criteo lost our business FOREVER.

Avantages: I loved Criteo at the beginning when I had an account rep. It was great when a person managed the bids, the retargeting and the software. Once that stopped and it was turned over to their inside team or "MACHINE" in Europe with NO point of contact at all, it went VERY BAD. I was very unhappy with the service overall and yanked my budget within months of this changeover.

Inconvénients: The machine learning kept our bids accelerated way after 4th Quarter and then it overspent my budget in January in one week instead of the usual monthly budget alloted. The bids should have been reduced as of 1/1 when the traffic went down but they were not and the company did NOTHING to make up for their screwup and mishap. They even admitted it was their error!!!

Réponse de l'éditeur

envoyé par Criteo le 21/06/2019

Thank you for your feedback, we have read your comments with interest and would really appreciate the opportunity to speak to you further about your review. Feel free to email us at reviews at criteo dot com

  • Provenance de l'utilisateur 
  • Publié le 29/04/2019
Rob S.
Technology Manager
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 09/04/2018

"Converts customers and makes money!"

Commentaires: If you use Adwords I would highly give this software a shot to do your online marketing for your ecommerce website because it definitely draws customers to your website without a doubt.

Avantages: We used to use Adwords to do our online marketing to our customers or potential customers and Criteo seems to be doing a better job and has converted more customers previously than adwords. I even see our ads while roaming the internet and they make you want to click them to bring you to our website and buy stuff.

Inconvénients: Our developer had a tough time connecting Criteo to our Magento store because there apparently wasn't much documentation. However, they did get it setup and working just fine which is making us money.

  • Provenance de l'utilisateur 
  • Publié le 09/04/2018
Utilisateur vérifié
Customer Success Manager
Internet, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    4/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    5/5
  • Support client
    Sans note
  • Rapport qualité-prix
    4/5
  • Probabilité de recommander le produit
    9/10
  • Provenance de l'utilisateur 
  • Publié le 22/01/2019

"Awesome tool for programmatic buying retargeting internationally"

Commentaires: Eliminating waste impressions through programmatic buying and very detailed targeting, getting insights into most valuable audiences, making it easy to scale programmatic campaigns internationally.

Avantages: Criteo offers great solutions for programmatic retargeting and makes it possible to target exactly the right people to maximize ROI. With their international focus and presence, it is a great partner for brands buying programmatically world-wide.

Inconvénients: Criteo is not the most transparent partner. Due to their business model, it is not always clear what their fee is and if buying could be even more efficient.

  • Provenance de l'utilisateur 
  • Publié le 22/01/2019