Mixpanel
Description de Mixpanel
Chez Mixpanel, améliorer l'innovation au sein de l'entreprise constitue la mission principale. Grâce à cette plateforme d'analytique performante, les entreprises peuvent analyser la façon dont leurs utilisateurs engagent, convertissent et fidélisent leurs clients via des périphériques web, mobiles et intelligents ainsi que les raisons pour lesquelles ils le font. Celles-ci utilisent ensuite ces données pour optimiser leur activité et leurs produits.
Plus de 26 000 entreprises (30 % provenant de la Fortune 100) font confiance à Mixpanel pour développer leur entreprise. Le siège de Mixpanel est situé à San Francisco avec des bureaux à New York, Seattle, Austin, Londres, Barcelone et Singapour.
Qui utilise Mixpanel ?
Plus de 250 000 applications et sites web à travers le monde utilisent Mixpanel.
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Mixpanel
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Avis sur Mixpanel
Sushant
Alternatives envisagées :
Simple & effective product analytics tool
Commentaires : Overall, I'm pretty happy with the product. Since we had just launched the product in the market, we were not expecting too much from the analytics perspective. We were just looking for basic cohorts, funnels and customer-wise events data across different channels. All these can be solved via Mixpanel and the price point is definitely attractive. We also applied via startup program which saved us 1 yr fees as well.
Avantages :
I always liked the simplicity of Mixpanel and the level of support & document available to make the entire integration fast & smooth. The feature of Funnels is very good and it definitely gives the ability to understand a lot of data points.
Inconvénients :
Customer segmentation and the ability to slice & dice the cohorts data is something that can be improved for sure.
Molsy
A powerful tool for gaining real insights into users' behaviors.
Commentaires : With the support of Mixpanel, we are now able to gain a more in-depth comprehension of clients' behavior and generate reports and dashboards that provide a more precise comprehension of data.
Avantages :
Mixpanel is a great tool for tracking and analyzing how users act, and it is built in a way that makes it easy to get to the tools we need. I appreciate the ease of setting up different paths for data as well as having dashboards and reports that show all the details. With Mixpanel's collaboration features, I can get my team involved in all operations. This lets us mine data from more sources to get the best results.
Inconvénients :
While I don't see this as a major issue, there are a few situations when we can't get to the necessary streams when setting up customized events.
Hasin
One of the best web analytics tools
Commentaires :
- Web analytics
- Mobile Analytics
- Marketing Attribution
Avantages :
The best part about this app is that I able to track a mobile and web user of my application under the same umbrella.
Inconvénients :
The user interface is not the best for non-analytics or non-technical users but it is better over time with the new updates.
Noam
A Comprehensive Review of Mixpanel
Commentaires : Overall, I have been very happy with my experience using Mixpanel. The ease of setup and powerful analytics have been invaluable to me in understanding my user base and making better decisions.
Avantages :
Mixpanel is an incredibly powerful and user-friendly tool for tracking and analyzing user behavior. Its intuitive interface makes it easy to set up and use. Its powerful analytics provide deep insights into user behavior and allow users to make better decisions.
Inconvénients :
Mixpanel can be expensive for some users, and its features may be too complex for some. Additionally, its customer service could use improvement.
Romaric
Mixpanel
Commentaires : Mixpanel helps us to measure how customers engage and interact with our services which tremendously contributes to growth in conversion rates & marketing productivity, I strongly recommend it.
Avantages :
Mixpanel panel solutions help our marketing team with the most accurate, reliable & professional Analytic management facilities alongside marketing.We heavily rely on the trends it provides to make appropriate tweaks to our ad campaigns. The A/B testing feature helps us with absolute control of our marketing strategies which in return advises budget, minimization, time, and resource wastage.This software offers easy workflow and consistent flexibility to our marketing department and thus aids us to improve our marketing strategies and conversion rates. Every single metric we obtain helps out to make the appropriate adjustments to our marketing strategies.The tool is easy to use, has great customer service, and the pricing options are extremely affordable.
Inconvénients :
Mixpanel is the perfect solution when it comes to measuring small data, however, when it requires measuring larger data, It can be less effective. Hence, it's more than enough for a small business like ours.
