CoSchedule Marketing Suite

Easy to learn and understand. Implementation was painless.

Commentaires : One Place for 20+ social accounts and 6 blogs. Time to post and schedule was dramatically reduced and the analytical reporting is Great!

Avantages :

Calendar view and task scheduler make it easy to collaborate with teams. Task lists can be created and saved to easily apply them to campaigns and love the fact that I can integrate with Email services and WordPress blogs.

Inconvénients :

Tagging across multiple platforms is difficult to do. I'm on the fence about the cost. The ability to use different photos is possible but you need to schedule then edit each platform individually.

Smooth automation and time saving.

Avantages :

We rely on the 're-queue' feature to continue posting evergreen content so that the content calendar and pipeline is focused on quality, not just quantity - but volume is taken care of without overkill thanks to the algorithm. Feel that some of the features CoSchedule has are not listed here vs. buffer. Wordpress plugin is good and useful. Task setting and collaborative use are great. Could easily be expanded into a wider project management tool and should be if you think of how content aligns with wider roadmaps.

Inconvénients :

It's not cheap - we are investigating a move to Nelio that seems to have similar features for a lot less. (inc. the wordpress plugin.) Some people find navigations a little difficult in CS, would be good if it integrated with slack.

Mediocre Content Calendar

Commentaires : It allowed us to create a content calendar and solidify our content marketing workflow.

Avantages :

It is nice to have an online editorial calendar, where every team member can see the calendar and their responsibilities in one place. The tasks feature makes it very easy to manage our content from conception to completion. I also liked that I could save sets of tasks that we used often, so I saved time when creating new content projects and assigning them out.

Inconvénients :

It is hard to share the editorial calendar with leadership teams. There is no print-friendly version that allows me to share a "content calendar" that leadership can review, and it's too clunky to have leadership inside the platform to review. I would have loved to have seen a print-friendly version or an export option that also allows for sorting by tags. The social media features were also not great--it was more like CoSchedule was checking the box for social media publishing. We would rather use HootSuite or SproutSocial. We often had issues with CoSchedule pulling the wrong images for social posts, even though we had specific OpenGraph images specified in the CMS.

Allows you to plan ahead

Avantages :

This tool is perfect for people like me who are forever busy. I can just plan ahead and schedule all my posts and projects at once. On top of that, I can always edit anything into and out of my schedule. When it comes to project management, it's so easy to attach files and tag your teammates.

Inconvénients :

The load time is slow. Other than that, I think everything works great.

An Excellent Time Management Tool

Avantages :

I absolutely love the ability to reschedule posts for x-amount of future instances. Many of the blogs we do are listicles, and being able to plan out a posting schedule months in advance has saved us a ton of time. Reposting is a cinch. Collaboration is another big A+ feature. They don't make it difficult at all for someone to take over, share, and give back any piece of content.

Inconvénients :

It's pricey. It's not the most expensive management tool out there, but for what they actually give you for what you pay, it seems a bit steep. It's also probably not the best tool for larger businesses. We're not huge by any means so CoSchedule works great for us, but I can see a lot of problems arising for larger businesses.