Terminus

Super outil de génération de leads/prospect

Avantages :

C'est vraiment un super outil. Permet de récupérer des adresses mail aisément. D'envoyer des messages séquentiel, gérer les relances clients

Inconvénients :

Coût de la licence élevé, pas de support en français

Solid way to manage email signatures

Avantages :

It's easy to use and navigate - creating groups and campaigns is intuitive.

Inconvénients :

Would love to see metrics on a monthly basis (not just when the campaign started) in order to compare to our other reported metrics

Necessary software for any ABM program but still needs some refining

Commentaires : We're getting engagement from and warming up accounts in our ABM pipeline before outreach to contacts within those accounts. Driving more brand awareness too, that's been huge for us!

Avantages :

Simple to use and easy to get up and running Product features are getting better and better (site id, LinkedIn integration, etc.) Customer Service is awesome and really responsive You can turn off a specific account from getting ads served to them. Really powerful when trying to allocate a specific spend to an account. How targeted you can set up campaigns and tactics is powerful in ABM Value brought to our business is amazing! We're getting huge companies engaging with our ads, which helps Marketing get buy-in from leadership on ABM and display ads as a piece of our ABM playbook.

Inconvénients :

Reporting is minimal and I feel as if it's an afterthought for the product The Interface is too simplified and hard to interpret the graphs on the dashboard without hovering Data getting imported into your dashboard is inconsistently delivered. Sometimes it's 24 hours, other times I wait three days before the data comes in or I find myself contacting my CSM to ask why it's not importing. Limited to 12 or 15 (can't remember) tactics in your account. Wish default was double that. Limited to 500 accounts in one tactic although it's probably better not to have more then you run into the tactic limitation. Ad Library needs some work and could be organized better for the user to easily pull or reuse ad creatives. Ad tags should be a feature to help organize, report on and reuse previous ad creatives.

Sigstr is a creative marketing channel that's easy to use

Commentaires : I love using Sigstr as a marketing channel and interacting with the CSM team. They are very responsive and helpful in strategizing new campaigns!

Avantages :

I love that this software is easy to use and pulls in performance results directly into the Sigstr app dashboard. I also love the Sigstr verify app that allows me to validate which banner a recipient will see based on the Sigstr user.

Inconvénients :

I don't like that there is not a more enhanced calendar feature where we could see all active campaigns running in a visual way.

Outstanding Customer Service

Commentaires : Our overall experience has been very positive, mainly because of the incredible customer service by Sigstr. Every question is answered promptly. Their team isn't just there to help you if you run into a problem, they are also there to make sure you're getting the most out of Sigstr. For example, they noticed we hadn't changed up our campaigns in a while so they helped me brainstorm some new ones. Their customer support and success teams help you with every step of the implementation process and check in with you periodically to make sure you're getting the most out of their product. They really care about their customers.

Avantages :

This software is amazing! I cannot say enough good things about it. It is easy to use and the customer service is second to none. As the administrator, I have the ability to control all of the email signatures for my organization in one place. Before Sigstr we were having an issue with keeping everyone's signature on brand and now its the same across the board. We love having the ability to assign different campaigns for each team to better target prospects. It has also served as a great tool to get information out to prospects and current customers.

Inconvénients :

It is truly hard to say what I like least about Sigstr because I haven't come across any issues. We had a small issue with our signatures not showing up correctly for Out of Office messages but after reaching out to their customer support, that was quickly resolved. (really quickly, it was a matter of clicking one button in Gmail).