--- description: Brandwatch : qu'en pensent les utilisateurs ? Lisez les avis clients sur Brandwatch, consultez les prix, tarifs, abonnements et découvrez ses fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Brandwatch - Avis, notes, prix et abonnements - Capterra France 2026 --- Breadcrumb: [Accueil](/) > [Logiciels de marketing d'influence](/directory/31337/influencer-marketing/software) > [Brandwatch](/software/157048/brandwatch) # Brandwatch Canonical: https://www.capterra.fr/software/157048/brandwatch Page : 1/11\ Suivant: [Page suivante](https://www.capterra.fr/software/157048/brandwatch?page=2) > Logiciel d'analytics des médias sociaux qui fournit des informations sur les consommateurs et les tendances du marché en analysant les conversations sur plusieurs plateformes. > > Conclusion : 255 utilisateurs lui ont donné la note de **4.2/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Brandwatch ? PME, grandes entreprises ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.2/5** | 255 Avis | | Simplicité d’utilisation | 4.1/5 | D'après l'ensemble des avis | | Support client | 4.4/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 3.8/5 | D'après l'ensemble des avis | | Fonctionnalités | 3.9/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 70% | (7/10 Probabilité de recommander le produit) | ## À propos de l'éditeur - **Société**: Cision - **Entreprise fondée en**: 1867 ## Contexte commercial - **Public cible**: Auto-entrepreneur, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web, Mac (ordinateur), Windows (ordinateur), Linux (ordinateur) - **Langues**: allemand, anglais, arabe, chinois, chinois traditionnel, danois, espagnol, finnois, français, indonésien, italien, japonais, norvégien, néerlandais, polonais, portugais, russe, suédois, tchèque, turc - **Pays disponibles**: Afrique du Sud, Allemagne, Arabie saoudite, Australie, Autriche, Belgique, Canada, Chine, Danemark, Espagne, Finlande, France, Inde, Irlande, Israël, Italie, Japon, Koweït, Luxembourg, Mexique et 13 de plus ## Fonctionnalités - API - Analyse de la concurrence - Analyse de texte - Analyse des campagnes - Analyse des sentiments - Analyse des tendances - Analyse du public - Analytique - CRM - Campagnes multiples - Ciblage du public - Collecte de données multicanal - Contrôle du processus d'approbation - Découverte d'influenceurs - Engagement des clients - Extraction de données - Filtrage des mots-clés - Filtre et recherche à facettes - Gestion de contenu - Gestion de l'expérience client - Gestion de l'é-réputation - Gestion de plusieurs comptes - Gestion des campagnes - Gestion des commentaires négatifs - Gestion des flux de travail - Gestion des relations avec les influenceurs - Gestion des ressources numériques - Gestion des réponses - Hashtag Tracking - Machine learning - Mesure des performances - Outils de collaboration - ROI Tracking - Rapports et analyses - Rapports et statistiques - Rapports personnalisables - Real-Time Notifications - Review Sharing - Règles relatives à la marque - Segmentation de la clientèle - Suivi de l'engagement - Suivi des conversions - Suivi des marques - Suivi des mots-clés - Suivi des médias sociaux - Suivi des promoteurs - Surveillance des concurrents - Tableau de bord - Tableau de bord d'activités - Visualisation de données ... et 6 fonctionnalités supplémentaires ## Intégrations (19 au total) - Bitly - Box - Bynder - Dropbox Business - Google Drive - Hootsuite - HubSpot Service Hub - Khoros Marketing - Neurons - OneDrive - QBank - Salesforce Sales Cloud - Salesforce Service Cloud - ServiceNow - Shopify ... et 4 intégrations supplémentaires ## Ressources d'aide - Service client/e-mail - FAQ/forums - Base de connaissances - Support téléphonique - Chat ## Category - [Logiciels de marketing d'influence](https://www.capterra.fr/directory/31337/influencer-marketing/software) ## Catégories connexes - [Logiciels d'e-réputation](https://www.capterra.fr/directory/30750/reputation-management/software) - [Outils de suivi des réseaux sociaux](https://www.capterra.fr/directory/31028/social-media-monitoring/software) - [Logiciels de reconnaissance d'image](https://www.capterra.fr/directory/31600/image-recognition/software) - [Logiciels d'analyse des réseaux sociaux](https://www.capterra.fr/directory/31655/social-media-analytics-tools/software) - [Outils pour community manager](https://www.capterra.fr/directory/30781/social-media-marketing/software) ## Logiciels similaires 1. [YouScan](https://www.capterra.fr/software/173036/youscan) — 4.9/5 (114 reviews) 2. [Sprout Social](https://www.capterra.fr/software/121447/sprout-social) — 4.4/5 (606 reviews) 3. [Infegy Atlas](https://www.capterra.fr/software/124219/infegy-atlas) — 4.6/5 (83 reviews) 4. [Sprinklr](https://www.capterra.fr/software/131274/sprinklr-platform) — 4.3/5 (91 reviews) 5. [facelift](https://www.capterra.fr/software/150410/facelift) — 4.4/5 (131 reviews) ## Avis ### "Reliable Social Listening Tool for Actionable Insights" — 5.0/5 > **Vishakha** | *28 avril 2026* | Marketing et publicité | Taux de recommandation : 9.0/10 > > **Avantages**: What I liked most about Brandwatch was how much time it saved me when tracking conversations online. It pulls data from different platforms into one place, so I didn’t have to jump between multiple tools. I also found the dashboards really useful for spotting trends, checking sentiment, and creating reports quickly. Once you get used to it, it becomes a reliable tool for understanding what people are saying about your brand and competitors. > > **Inconvénients**: What I liked least was that it can feel overwhelming at first, especially if you’re new to social listening tools. There’s a learning curve when it comes to setting up queries and getting the most accurate results. Some reports also need manual adjustments > > My overall experience with Brandwatch has been positive. It’s a strong platform for social listening, brand monitoring, and understanding online sentiment. Once I became familiar with the setup and filters, it made tracking conversations and creating reports much easier. It’s especially useful for getting actionable insights quickly and supporting data-driven decisions. While there is a learning curve in the beginning, it becomes a very valuable tool once you start using it regularly. ----- ### "Where data turns into real decisions" — 5.0/5 > **Daniel** | *4 mai 2026* | Marketing et publicité | Taux de recommandation : 10.0/10 > > **Avantages**: It’s a pretty solid tool, especially when it comes to analysis and the volume of data it can handle. The dashboards are really helpful, and support is usually responsive. It also has a strong cost-benefit for us, and the fact that it’s aligned with data protection standards like LGPD brings a lot of security, it’s even helped us move forward and close deals. There are still some usability hiccups and cases where manual adjustments are needed. Pros: strong data volume, fast insights powered by AI, good cost-benefit, data security/compliance, and flexibility to work across different clients. > > **Inconvénients**: Some usability friction in more complex analyses, reliance on manual tweaks at times, and limited coverage in certain data sources. > > My experience has been really positive. It’s a tool we use daily across different clients, and it helps turn data into insights quickly. Beyond listening, I’ve been using it a lot for customer care and social media management, which has made a big difference in day-to-day operations. The AI-powered image analysis is also a great addition, and the platform is constantly evolving, with AI supporting everything from reading reports to helping with image and photo editing. ----- ### "Thanks for all the hardwork Brandwatch\!" — 3.0/5 > **Poppy** | *13 mai 2026* | Vente au détail | Taux de recommandation : 6.0/10 > > **Avantages**: Brandwatch excels in the publishing and benchmarking modules, which are both streamlined and user-friendly. The high level of support from our account manager and the customer service team ensures that any inquiries are resolved efficiently or have an answer. > > **Inconvénients**: We found that Brandwatch's product roadmap often lagged behind its competitors. Additionally, we experienced frequent data inaccuracies from restrictive API limitations. From a usability standpoint, the listening module was unintuitive and lacked the detail we required. > > The team were super lovely, it was sad to say goodbye after working with them for so long. Overall experience was good, however missed a few opportunities for us\! ----- ### "Detailed, Quick, and Reliable Platform\!" — 4.0/5 > **George** | *28 avril 2026* | Marketing et publicité | Taux de recommandation : 8.0/10 > > **Avantages**: The UI\! It's such a simple platform to use, allowing you to breakdown data so much with a few clicks. There is also so much customisation you can do to any query through the dashboards, tags, custom data, or any of the other features. > > **Inconvénients**: Its platform coverage - wider access to Instagram out side of just public posts, or individual pages would go a long way as the social conversation shifts away from X with recent changes to the platform. Also, any inclusion of TikTok would make this platform leaps and bounds better than any competition. > > Great, I've used for almost 3 years now. It's never gone down, very little issues and good support team who are very quick to look into any concerns of questions we have. The largest issue we have with brandwatch is the lack of TikTok integration. However, with the ability to upload custom sources, even this core issue is largely covered, meaning we have very little major concerns with the platform. ----- ### "The most comprehensive data with a bewildering sentiment problem" — 4.0/5 > **Kristen** | *29 avril 2026* | Études de marché | Taux de recommandation : 6.0/10 > > **Avantages**: The variety of graphs I can build, it's flexibility and ability to customize, its comprehensive data. > > **Inconvénients**: Sentiment analysis remains an issue - they tell me they're working on it but I haven't seen anything yet that suggests they've found a solution - which is actually bizarre, because it seems like integrating an LLM should be an easy way to solve it, and Iris is already part of the tool. > > Relieved to have expansive data that won't let someone find posts using a social listening tool that we can't also surface. Annoyance with the labour involved in grooming the sentiment. Positive overall, but tough for a team not trained in both analyzing sentiment themselves and solid tool use to revise sentiment assessment. ----- Page : 1/11\ Suivant: [Page suivante](https://www.capterra.fr/software/157048/brandwatch?page=2) ## Liens - [Afficher sur Capterra](https://www.capterra.fr/software/157048/brandwatch) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Données structurées