AppsFlyer

Most complete MMP solution in the app market

Commentaires : Appsflyer is one of the most complete MMP, with a wide range of features and sub-products that all mobile app need (or will need some time). With the conversion tracking capabilities comes a suite of reports and data ready to be analyzed to make decisions. On the fraud protection side, they have P360, with many scenarios for blocking and alerting.

Avantages :

Besides all data analysis capabilities, the integration for partners is something crucial, since it permits us to receive online data from all our clients directly to our platform, where we make decisions, optimizations, and much more.

Inconvénients :

Some kind of reports and data are not shared with partners (such as integrated adnetworks or agency), which causes the advertiser to share important data apart from the platform.

Best in class MMP

Commentaires : Overall it's a good platform for tracking conversions and optimization.

Avantages :

Easy to use, Good to understand, fast Working. etc.

Inconvénients :

Currently, facing issues like the page not working. But I'm sure the Appsflyer team working on it ASAP.

New Updates

Avantages :

New addition of functions and updates on the Appsflyer.

Inconvénients :

Technical glitch shown when we download the files.

Manager BI

Avantages :

Great reports and integration with a lot of media partners.

Inconvénients :

A long time to get specialist on platform and methodology

The market leader of MMP

Commentaires : Good. Very satisfied with the overall product.

Avantages :

User friendly, Simple UI, Easy to use. Gives all the info for the mobile campaigns

Inconvénients :

Unavailability of Activity dashboard for Agency accounts

best MMP i have worked with

Avantages :

The implementation of Appsflyer is done so easily and the support is awesome.

Inconvénients :

it's complicated to setup SKAN for IOS apps

Great platform to review app attribution & reporting

Commentaires : Great, fantastic tool, easy to use & team is very helpful

Avantages :

Ease of partner integration & setup, dashboards & ability to create own dashboards for ease of reporting & attribution, easy to use UI. Onelink feature is very easy to use & their advanced Onelink APIs make it easy to bulk create links

Inconvénients :

Need an easier way to visualise impact of web to app through dashboards

Huge improvement over Adjust

Commentaires : Much better experience than our last service, Adjust.

Avantages :

We love the OneLinks that can bring customers directly to the correct store to download our apps, or bring them to a fallback link of our choosing. Very easy to set them up.

Inconvénients :

Some of the reporting is difficult to process.

Best MMP to work with

Commentaires : It is very accurate and realiable tool to use. Very user friendly. Less fraud chances

Avantages :

Very user friendly and systematic reports available. Classification of all required data is there. reduce fraud chances and illegal activies

Inconvénients :

Sometimes they tends to reply late and not disclose the actual reason for not recording a data.

Experience evaluation of appsflyer

Commentaires : I will check the overall data of the channel through overview, and also use p360 to check the quality of the channel. In addition, we also borrowed appsflyer’s solution to complete the skan settings.

Avantages :

There are many channel connections, and the attribution data is accurate, which can meet most of the channel connection needs.

Inconvénients :

Detailed data export can only import 2 months of data.

Performance metrix review of Appsflyer

Commentaires : If I talk about Overall Experience, then I can say it's quite good experience with new platform like Appsflyer as it has alot of features which can make me knowledgable towards performance and advertising industry.

Avantages :

Its been a lot of things which i like in Appsflyer , 1. We can check regular performance of our running campaign. 2. Can done regular optimization 3. Can import/export raw data to check complete performance of any campaigns.

Inconvénients :

There's very few things which i don't like in Appsflyer. 1. Some times click filtering issue occurs due to new updated things on Appsflyer which affect our daily campaigns. 2. no other things yet.

Dashboard Customization & Market Analysis Features

Avantages :

One of the features I appreciate is the ability to customize the dashboard.

Inconvénients :

Yet, I feel there's room for improvement here. Currently, the customization options are somewhat limited. I’d love to see more flexibility in how data is displayed, such as more widget types and the ability to create custom reports. For instance, being able to tailor my dashboard to highlight key performance indicators specific to my campaigns would save me a lot of time and make monitoring progress much more efficient. Another area where Appsflyer could level up is by incorporating market analysis features. As a marketer, having access to market trends, competitor performance, and industry benchmarks within the same platform would be incredibly valuable. It would provide a more holistic view of our campaigns’ performance in the context of the broader market, helping to inform better strategic decisions. Right now, I have to use multiple tools to get this kind of insight, which is less efficient and can lead to data discrepancies.

Apps Flyer Marketing Model Reviews

Commentaires : It's been good. I like the ease with which i use apps flyer. It has a good dashboard and easy to use features.

Avantages :

Apps flyer gives the real-time downloads and traffic which our app is getting as app store connect gives us delayed results.

Inconvénients :

Sometimes the results by apps flyer are not accurate specially when i run facebook ads the traffic source gives wrong information.

Appsflyer: Mobile Marketing

Commentaires : I've been working with Mobile Marketing for over two years and I use Appsflyer every day in my work. I understand the accelerated growth of companies becoming mobile first, and that mobile ads are gaining more space in the market as a legitimate medium, but we often need to prove that we won't channelize or steal attributions from other channels, and I know how important a platform like Appsflyer is during this process. The level of detail about traffic gives us the opportunity to make more strategic decisions, as well as the Protect 360 feature which is a great anti-fraud ally.

Avantages :

There are many features for measuring results, but the one I think is the most brilliant is Protect 360.

Inconvénients :

I think the price ends up being unaffordable for many companies.

Comprehensive Analytics Tool with Room for Improvement

Avantages :

AppsFlyer offers robust and comprehensive analytics features that allow for detailed tracking of user behavior and marketing campaign performance. The intuitive dashboard and customizable reports provide deep insights that help in making data-driven decisions. Additionally, the integration with various ad networks and platforms is seamless, making it easier to consolidate data from different sources.

Inconvénients :

While AppsFlyer provides extensive functionality, the user interface can be somewhat overwhelming for beginners. The initial setup and configuration process can be complex and time-consuming. Additionally, some advanced features require a higher-tier subscription, which might not be cost-effective for smaller businesses or startups. Occasional delays in data processing and syncing can also hinder real-time analysis.

Senior Account Manager

Avantages :

I appreciate Appsflyer’s ability to provide detailed insights into every app, including data on various events and campaigns. The OneLinks feature is particularly valuable for us, as it significantly enhances our ability to drive conversions.

Inconvénients :

One area for improvement is the complexity of accessing straightforward data, such as the number of registrations within a specific campaign. Simplifying this process would enhance the overall user experience.

Best for Mobile App Attribution. Easy to Use.

Avantages :

I like the simplicity and reliability of AppsFlyer. It provides robust analytics and marketing attribution tools that are easy to navigate, making it simpler to understand user journeys and campaign performances. The user-friendly interface ensures that even those new to mobile analytics can effectively use the platform.

Inconvénients :

Additional features can be quite expensive.

Low cost and great documentation

Commentaires : Generally positive - easy to use, easy to set up, and great value for money. I don't rely on it 100% for my analytics though

Avantages :

- great help docs and tutorials - anything you want to set up, you can find docs for - free plan is great to get started if you're a startup! very scalable pricing - basic marketing attribution and analytics are super simple

Inconvénients :

- more advanced reporting functions are a bit challenging (e.g. cross-device tracking) - in-app event tracking is a bit cumbersome - reporting dashboards on lower tiers are not very customizable - still have some data gaps

Without Appsflyer data measurement, we are blind to our actions

Avantages :

It is a complete tool, with a good interface and solutions that help us a lot

Inconvénients :

The aggregated data from the interface makes a lot of difference

Very useful on everyday operations

Avantages :

The ability to see qualities of pIDs easily when checking for relevant sources and negotiating with them, and also the overall campaign dashboard. I also like that they implemented the new feature that you can select multiple when holding down shift in the dashboard.

Inconvénients :

IDK if there is a feature for that which we just don't know about, because if it is - then it could save us a lot of time: checking each supply source separately in terms of quality, P360, and scale take a lot of time from our team.

Marketing Analytics

Commentaires : Good to see that overall appflyer application is very useful as any time we want data you get the same & even the data accuracy is perfect.
its easy to monitor campaign performance as you access data anytime in the potal

Avantages :

Data is easily viewable & even setting any campaign with appsflyer is very easy

Inconvénients :

Every thing is perfect just wanted to explore more properties from the same

Positive review to solve few issues

Commentaires : Overall it's positive. there are a few issues bit it's not crucial

Avantages :

1. Partner integration process 2. Simple data overview

Inconvénients :

1. Its complicated to get daily bases data when you download it 2. Ad group level data is invaluable 3. Creative level data is unvaluable for Meta

Appsflyer makes the App marketing activity easy, faster and accurate

Avantages :

Appsflyer UI is easy to use for our team members. The comprehensive reporting on dashboard helps track various in-app events very easily. The attribution mechanism is simple to understand. The partner support is best in the industry.

Inconvénients :

Honestly nothing much comes to top of the list. Possibility of importing data from CRM to Appsflyer dashboard could be of real help.

My Appsflyer Experience As a junior digital marketer

Avantages :

Appsflyer's interface is difficult to understand at first, but then it becomes very easy. In terms of app marketing, channel-based attribution tracking is very consistent and reliable

Inconvénients :

Sometimes I can't go to certain pages for a long time or I can't go directly to the site itself. It's very frustrating during busy hours

Efficient platform to enable mobile attribution

Commentaires : Positive - I've used it for many years now and it's a reliable platform for me to get the app data I need.

Avantages :

It's a user-friendly platform, where different teams can easily filter and find data they need, e.g. campaign performance, month totals. The onelink builder is great, and has allowed us to have much more visibility over marketing channels.

Inconvénients :

The dashboard creation and reporting capabilities aren't particularly complex - I'd like to be able to manipulate data in a more advanced way. You also can't share it with users who don't have AppsFlyer accounts, to be able to export it as a PDF would be helpful.