Klaviyo

Un outil très complet et simple

Avantages :

Klaviyo est très simple à prendre en main même pour un débutant. Tout est clair et limpide dans la mise en place de mail marketing automatique (Scénarios) et pour les campagnes de newsletter classique. Je recommande vivement Klaviyo !

Inconvénients :

Rien à redire de particulier quant à l'utilisation de Klaviyo.

Génial mais intégration lourde

Commentaires : Facile d'utilisation, intégration facile. Personnalisation super simple en glissé déposé... t tout cela gratuitement !

Avantages :

Possible de créer une multitude de campagnes marketing, application gratuite et intégration facile.

Inconvénients :

Intégration lourde au chargement des pages ce qui impact le SEO

Indispensable !

Avantages :

Très facile et complet, je ne peux pas me passer de cet outil. Mes fonctionnalités fétiches : - Optimisé pour les vendeurs Shopify- drag and drop très facile à utiliser- report clairs

Inconvénients :

Version mobile très mal optimiséeCampagnes SMS non disponibles en france pour le moment

Logiciel d'emailing très puissant

Avantages :

Après avoir eu l'occasion de testé des logiciels plus d'entrée de gamme, le passage sur klaviyo a été une révolution. Des scénarii faciles à mettre en place, une gestion des mails et de création de mail en mode bloc drag n drop très simple à prendre en main. Un vrai suivi des perf à J+1. Possibilité de mettre des pop-up sur le site de manière dynamique. Logiciel très puissant et recommandé pour tout type de structure.

Inconvénients :

Le logiciel est en Anglais. On s'y retrouve vite et si nécessaire, des tutos sont dispos sur les internets.

Bon outil pour la rédaction d’emailing

Avantages :

Klaviyo est très simple d’utilisation et intuitif. Je trouve le logiciel génial pour la rédaction d’emailing à destination des clients. La possibilité de personnaliser, d’ajuster et de créer un email unique sont ses qualités.

Inconvénients :

Toutefois, klaviyo manque de certaines fonctionnalités. Les analyses et rapports de campagne sont mal synthétisés, ça devrait être amélioré pour avoir une vision globale des retombées de l’application.

Klaviyo

Avantages :

Très facile à utiliser. La plateforme donne beaucoup de données sur la performance des campagnes (taux de clic, taux de conversion, etc).

Inconvénients :

Je n’ai pas rencontré des problèmes en particulier.

Klaviyo un logiciel de marketing

Avantages :

Facile à prendre et à utiliser , permettant aux entreprises leur bon développement dans le domaine de marketing.

Inconvénients :

Je ne rencontre de difficulté au cours l'utilisation de ce logiciel , ce que doit utiliser les petites entreprises pour le bon déroulement de leur marketing.

Beaucoup de fonctionnalités

Commentaires : Communiquer avec nos clients de façon qualitative

Avantages :

Klaviyo est pratique à utiliser, se connecte facilement à un site Shopify et surtout permet de personnaliser énormément le parcours d'achat et de personnaliser les envois d'emails en fonction de leurs achats (nombre d'achat, montant dépensé, temps écoulé depuis la dernière commande...).

Inconvénients :

Le prix est élevé par rapport à la concurrence, mais c'est néanmoins un bon choix

Fidèle utilisatrice !

Avantages :

Simple et intuitif, Klaviyo est mon outil de gestion d'emailing depuis des années. Optimisé Shopify, c'est l'outil parfait dont j'avais besoin. Facile à appréhender, meme les collaborateurs les plus novices peuvent rapidement le prendre en main.

Inconvénients :

La partie créa mériteraient d'être plus développée : template, choix de typo, etc.

Super outil de CRM

Avantages :

La facilité à créer les campagnes et les flows.

Inconvénients :

La limite de possibilité de mise en page

Great for email marketing, good returns when segmenting properly

Commentaires : It has been great! I've really enjoyed Klaviyo and think that it is the strongest ecom email platform on the market for Shopify merchants. The customization of emails is relatively easy, it has robust feature sets for additions like reviews and sms, and their flows are a hugely important piece to generate passive income. I'd recommend Klaviyo as long as the person onboarding new tools understood how pricing structure works.

Avantages :

We like to ability to have a strong integration with Shopify and how easy it is to sync lists between other platforms and Klaviyo.

Inconvénients :

The hardest things about Klaviyo are understanding pricing around profiles, and how to justify the growing cost of the platform when competitors are starting to flank them on pricing vs features.

Best ESP out there for any Ecommerce business

Commentaires : All aspects, including user-friendly design, segment creation, list management, prebuilt email templates, a drag-and-drop editor, custom reporting, and customer support, are excellent..

Avantages :

I have been using Klaviyo for the last 4, 5 years for different clients from across the globe, it is very easy to use, and easy to integrate with any tool, and the functionality and the features are fantastic

Inconvénients :

There is nothing that I don't like about this tool.

Worst customer service

Commentaires : Again, when I ask them nicely to remove another featured they added and we never asked for, I am asked the same questions 3 times in a row and ultimately treated like a robot. Different agents, but same behaviour. And the attitude? It's like they all have a bad day!

Avantages :

Not much to be honest, maybe how you display the numbers

Inconvénients :

How various customer agents treated me, like I am mentally disabled

Great SMS and Email Marketing tool for small and mid sized companies

Commentaires : For the moment we believe this is one of the best SMS and Email marketing tools available.

Avantages :

The interface is one of the cleanest we've worked with, and it actually works! (Which is something unfortunately didnt happen with some other alternatives) Flows are easy to create, user profiles are really complete with all the info on a specific contact (if you have an ecommerce integration active)

Inconvénients :

It does have a learning curve, but they provide plenty documentation and online courses to learn how to use it from beginner to advanced user.

Significant power, for a price

Commentaires : Klaviyo allows us to be extremely specific with our segmentation and to extract, analyze and track valuable customer insights. Many of our email campaigns have been very successful.

Avantages :

Klaviyo is one of the strongest email management products available. They have incredible segmentation and customer insights.

Inconvénients :

Klaviyo is very expensive, and it's not very easy to take your insights along with you if you leave Klaviyo. It's also important that you continue to take advantage of the features every single month, in order to get the most value out of the service.

Best in the biz!

Avantages :

Klaviyo is an excellent tool for our email campaigns at Strongsize, offering seamless integration with Shopify and powerful segmentation features. The intuitive interface allows us to create automated flows easily, helping us target our audience effectively and drive conversions. Highly recommended!

Inconvénients :

While Klaviyo is a powerful platform, it can be overwhelming for beginners due to its extensive features and settings. The learning curve for mastering advanced tools like A/B testing and complex automations can be steep, which may require additional time and resources for new users.

Excellent tool for advertising

Commentaires : With Klaviyo for advertising, we can segment our customers precisely based on their purchase history, allowing us to deliver highly personalized ad messages. Automation streamlines the entire campaign process, from creation to follow-up, while detailed analytics provide valuable insights into campaign performance.

Avantages :

Klaviyo offers a suite of features that enable highly personalized and optimized advertising. With precise segmentation, automation, and integrations, Klaviyo helps businesses deliver targeted messages and improve campaign performance.

Inconvénients :

With no negative aspects to point out about this tool.

probably the best email solution

Commentaires : I had to set up a new newsletter and it was a very seamless start to finish process

Avantages :

very easy to set up email platform to creating newsletters

Inconvénients :

not really a lot, it was a very easy platform

Complete Platform

Avantages :

Complete platform audience segmentation features

Inconvénients :

Interface. It can be simpler to use. Better UX.

Great email marketing tool

Avantages :

Email templates, data analysis, contact management are all great

Inconvénients :

The drag and drop isn't as intuitive as other tools I have used

Klaviyo is the best!

Commentaires : Very positive. Would highly recommend Klaviyo to anyone who wants to get the most out of their email marketing.

Avantages :

There was quite a few things: - Just the general ease of use - Analytics - SMS features - Segment & List optimization - Campaign editing and scheduling features There's more but that's just a few.

Inconvénients :

Honestly nothing I can think of. Our experience with Klaviyo has been a very positive one.

Easy to set-up tool - all-in-one marketing ecosystem that can be scaled

Commentaires : Very positive as we can also tap into a great network of freelancers / talent that knows the tool / ecosystem to answer any questions or execute specific projects for us.

Avantages :

Easy of set-up stands out the most as we've used and set-up many tools for ourselves and our clients. Additionally, we love that the customer data platform is built in so that we have a vertically integrated one stp shop to analyze our customer or client's data at scale!

Inconvénients :

It can be challenging for our junior marketing analysts to implement APIs and end-to-end campaigns, so we have to hire our freelancers / talent. So it is easy to set-up but to scale you most likely need to hire in some expertise on a hourly basis.

A powerful platform for email marketing.

Commentaires : Overall I've been very happy with Klaviyo and appreciate its focus on email marketing and SMS rather than trying to be the tool for everything.

Avantages :

I use Klaviyo for my email newsletter. It's been a smooth process overall. I've had no issues importing and managing lists and contacts and have been happy with its design capabilities, deliverability, and analytics.

Inconvénients :

As my list grows, I'm a little weary of the pricing for larger audiences, but that is only an issue I see down the line.

It strengthens customers' motivation capabilities

Commentaires : Klaviyo is essential marketing support. It excels in bringing data and converting it into direct targets for customers, thus ensuring that they remain constantly informed of the latest updates, as well as motivating them to complete operations in a distinctive manner.

Avantages :

Klaviyo is easy to do with everything, the connectivity is effective and the data that ensures the sustainability of its flow covers all the details and allows customers to be targeted as required. I love the ease of creating digital campaigns, as there are plenty of templates suitable for everything. Klaviyo enables us to segment customer lists into multiple sub-lists, and this is important for the success of segmenting campaigns to ensure the achievement of their goals.

Inconvénients :

With Klaviyo, after the correct connection with the platforms, all subsequent steps are very easy, as targeting is done in real time, and the frequency of messages can be easily adjusted from the settings.

6+ Years on Klaviyo

Avantages :

I love the ease of use, likely because we've used it for so long and I'm so familiar with the platform. When they do make updates, it's not too much at once in the way many companies go about updating. The email editor is simple, the ability to a/b test is as well. Overall great functionality.

Inconvénients :

I think the native content boxes can be more customizable although they are improving slowly. I'd love to be able to set the font sizes on mobile to be a percentage of the size on desktop instead of choosing multiple font sizes. They used to have amazing support, it's nowhere near where it used to be.