Qui utilise Klaviyo ?

Klaviyo équipe principalement les boutiques d'e-commerce en raison de ses intégrations transparentes dans des plateformes telles que Magento, Shopify et WooCommerce. Il s'intègre également aux entreprises B2C et B2B à l'aide de sites web personnalisés.

Description de Klaviyo

Klaviyo est une plateforme marketing moderne qui permet aux marques d'e-commerce de créer un nombre illimité de relations clients de grande valeur. Contrairement à d'autres logiciels de marketing, elle ne vous oblige pas à faire des compromis entre facilité d'utilisation et fonctionnalités puissantes. Les magasins peuvent donc tirer parti de stratégies de segmentation marketing très ciblées sans compromettre leur vitesse. C'est pourquoi plus de 10 000 marques innovantes comme Brooklinen et Bonobos sont passées à Klaviyo.

Informations sur Klaviyo

Klaviyo

https://www.klaviyo.com/

Fondé en 2012

Prix de Klaviyo

Klaviyo est disponible à partir de 20,00 $US/mois. Klaviyo est disponible en version gratuite et propose un essai gratuit. Voir plus d'informations concernant le prix de Klaviyo ci-dessous.

À partir de

20,00 $US/mois

Version gratuite

Oui

Essai gratuit

Oui

Déploiement

Cloud, SaaS, web

Mobile (iOS natif)

Mobile (Android natif)

Formation

Webinaires

Documentation

Ressources d'aide

Support en horaire de bureau

En ligne

Klaviyo - Fonctionnalités

Logiciels d'email marketing
Bibliothèque d'images
Campagnes de drip marketing
Conformité CAN SPAM
Contenu dynamique
E-mail découlant d'un événement
E-mails optimisés pour format mobile
Enquêtes clients
Gestion de la liste de diffusion
Gestion des abonnés
Gestion des modèles
Pages de renvoi et formulaires web
Rapports et analyses
Répondeurs automatiques
Tests A/B
Éditeur d'e-mail WYSIWYG
CTA personnalisables
Campagnes de drip marketing
Contenu dynamique
Lead scoring
Marketing social
Pages de renvoi et formulaires web
Sales intelligence
Search marketing
Segmentation
Suivi des visiteurs de sites web
Suivi du ROI et de l'analytique
Tests A/B
Codes courts
Coupons mobiles
Envoi de SMS en masse
Gestion des contacts
Jeux concours par SMS
MMS
Messagerie bidirectionnelle
Messagerie planifiée
Mots-clés mobiles
Personnalisation de messages
Rapports et analyses
Sondages et votes

Avis sur Klaviyo

Afficher 5 avis sur 176

Note globale
4.7/5
Facilité d'utilisation
4.5/5
Service client
4.4/5
Fonctionnalités
4.6/5
Rapport qualité-prix
4.4/5
Craige hardel -.
Owner
Marketing et publicité, 2-10 employés
Temps d'utilisation du produit: 1 à 5 mois
  • Note globale
    5/5
  • Facilité d'utilisation
    3/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    9/10
  • Provenance de l'utilisateur 
  • Publié le 26/08/2019

"Best ecommerce autoresponder out there"

Commentaires: My go to solution for ecommerce clients. It has automation ,good templates and everything else

Avantages: Robust features that just work. It's a bit getting used to but you can do most of what you want with them Really good templates for those starting out and experienced as well

Inconvénients: Their onboarding process could be easier They have tutorials but they're fuzzy and should be made available with webinars being an option.

  • Provenance de l'utilisateur 
  • Publié le 26/08/2019
Veronica D.
Manager
Vente au détail, 2-10 employés
Temps d'utilisation du produit: 1 à 5 mois
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 10/12/2019

"Best email app ever!"

Commentaires: I have only been using Klaviyo for 3 months and I only wish I had discovered it before. If you sell online through an e-commerce platform give it a try! You will not regret it!

Avantages: I have nothing but good things to say about Klaviyo. It is filled with great features like no other email app I have seen before; it has a very friendly interface that makes email creation a breeze; excellent analytics and a very fair price.
The other huge plus is their amazing customer service! They are on their toes waiting to help you! Superfast, super-efficient!

Inconvénients: I still have not learned to use this app in all its depth, but their triggers and segmentations are amazing. There is nothing not to like in this app.

  • Provenance de l'utilisateur 
  • Publié le 10/12/2019
Rebecca B.
Marketing Director
Internet, 2-10 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 19/03/2020

"Best Email Marketing Tool, Especially for Ecommerce "

Commentaires: It's saved me hours of time & made our email marketing much more robust! I love the analytics, where we can really see just how email marketing is contributing to our revenue.

Avantages: Setting up email automations and segmenting your lists is SO easy with Klaviyo. It's incredibly user friendly, and allows you to setup your automations in a visual format. You can trigger an email off of any event you've setup to send to Klaviyo. It's great for ecommerce - setting up abandoned cart sequences or sending emails based on product views is simple.

Inconvénients: There's very little I dislike about this software! My only complaint is small - when creating a new sequence, you can't change the "trigger" that initiates the flow.

  • Provenance de l'utilisateur 
  • Publié le 19/03/2020
Arthur S.
CEO
Vente au détail, 2-10 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    5/5
  • Support client
    1/5
  • Rapport qualité-prix
    4/5
  • Probabilité de recommander le produit
    5/10
  • Provenance de l'utilisateur 
  • Publié le 03/01/2020

"Best CRM for ecommerce, Worst for Customer Support"

Commentaires: With no phone support and 30 - 40 minute wait times for chat support and 24 hour response times for email support and no support on weekends, this makes Klaviyo's customer support the absolute worst I have ever seen. Maybe it's due to their growing pains. Their support staff are a mixed bag in terms of knowledge and being helpful and while that's not the norm for most SASS companies, I think that's pretty common across most CRM companies.

Avantages: Fairly easy to learn for such powerful software
Integration with Facebook
Their native integrations and Not having to use Zapier for a lot of my integrations.

Inconvénients: There is almost nothing to not like about this software but to learn it, you need to learn Klaviyo speak.
If I had to pick one thing it would be some of the finicky ways in which the email builder acts when dragging in a new widget or row and trying to position it.

  • Provenance de l'utilisateur 
  • Publié le 03/01/2020
Jeremy R.
CTO
Cosmétiques, 2-10 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    3/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    5/5
  • Support client
    2/5
  • Rapport qualité-prix
    2/5
  • Probabilité de recommander le produit
    5/10
  • Provenance de l'utilisateur 
  • Publié le 09/12/2016

"Marketing Automation with support and deliverability concerns"

Commentaires: In August 2015... I was convinced I needed a better email marketing solution with automation. Klaviyo is/was much more expensive than other basic email services (MailChimp, getResponse, AWeber) but the marketing automation was arguably a great investment with good ROI. I integrated K with my site (Americommerce) and discovered that the only way to make K to work was via middleware, "CartSync" which cost about $100/month. It was imperfect. Bare minimum metrics. Marginally useful. I accepted the limitations and launched. Klaviyo support manager's exact words to me were, "Why don't you move to Shopify?" Those words resonated... 10 weeks later when I decided to actually replatform to Shopify, getting Klaviyo support to answer a basic question was a frustrating experience. K support earned a reputation as only slightly better than useless. Then there was the "integration disconnect" bug -- the connector to my Shopify store was shut off by Klaviyo, without notification -- ah, but there was an email -- sent by a spammy server (non-transactional) that never saw the light of day. We learned that K was sending TRANSACTIONAL EMAILS from a marketing server. And this email was getting flagged as spam by many mail servers. In the mean time, I was a presenter at am ecommerce conference and when I asked who used Klaviyo, many raised their hand... then I asked, "is anyone satisfied with Klaviyo support?" -- the room's reaction caused the Klaviyo rep in the room to text his management team - and before the end of the session we were told K was hiring 4 new support reps. SO the consensus was:
Klaviyo usually works great
Klaviyo has lousy support
Klaviyo is relatively expensive as your customer list grows
Klaviyo is very powerful.
But Klaviyo *had* an issue with their email hitting a spam RBL... When I went to send a preview email for a campaign, it was flagged as spam. When I tried sending Klaviyo subscribe emails from 10 different stores that I knew to use Klaviyo, they all went to SPAM. I was able to get Klaviyo removed from the offending RBL - but until a call from Klaviyo's director of product at T+30 hours, the silence from Klaviyo was deafening. Then Cyber Monday's failure... I'm still a K customer for today, but I will probably not be a customer in 60 days. I still think the product is amazing, but no-confidence in deliverability and the history of limited support forced me to seek an alternative.

Avantages: Incredibly powerful rules and automation flows. SUPER TIGHT integration with Shopify.

Inconvénients: Deliverability is a concern. Support is slow to respond.

  • Provenance de l'utilisateur 
  • Publié le 09/12/2016