Qui utilise Klaviyo ?

Klaviyo équipe principalement les boutiques d'e-commerce en raison de ses intégrations transparentes dans des plateformes telles que Magento, Shopify et WooCommerce. Il s'intègre également aux entreprises B2C et B2B à l'aide de sites web personnalisés.

Description de Klaviyo

Klaviyo est une plateforme marketing moderne qui permet aux marques d'e-commerce de créer un nombre illimité de relations clients de grande valeur. Contrairement à d'autres logiciels de marketing, elle ne vous oblige pas à faire des compromis entre facilité d'utilisation et fonctionnalités puissantes. Les magasins peuvent donc tirer parti de stratégies de segmentation marketing très ciblées sans compromettre leur vitesse. C'est pourquoi plus de 10 000 marques innovantes comme Brooklinen et Bonobos sont passées à Klaviyo.

Informations sur Klaviyo

Klaviyo

https://www.klaviyo.com/

Fondé en 2012

Prix de Klaviyo

Klaviyo est disponible en version gratuite et propose un essai gratuit. La version payante de Klaviyo est disponible à partir de 20,00 $US/mois.

À partir de

20,00 $US/mois

Version gratuite

Oui

Essai gratuit

Oui

Déploiement

Cloud, SaaS, web

Mobile (iOS natif)

Mobile (Android natif)

Formation

Webinaires

Documentation

Ressources d'aide

Support en horaire de bureau

En ligne

Klaviyo - Fonctionnalités

Logiciels d'email marketing
Bibliothèque d'images
Campagnes de drip marketing
Conformité CAN SPAM
Contenu dynamique
E-mail découlant d'un événement
E-mails optimisés pour format mobile
Enquêtes clients
Gestion des abonnés
Gestion des listes
Gestion des modèles
Pages de renvoi et formulaires web
Rapports et analyses
Répondeurs automatiques
Tests A/B
Éditeur d'e-mail WYSIWYG
CTA personnalisables
Campagnes de drip marketing
Contenu dynamique
Lead scoring
Marketing social
Pages de renvoi et formulaires web
Sales intelligence
Search marketing
Segmentation
Suivi des visiteurs de sites web
Suivi du ROI et de l'analytique
Tests A/B
Codes courts
Coupons mobiles
Envoi de SMS en masse
Gestion des contacts
Jeux concours par SMS
MMS
Messagerie bidirectionnelle
Messagerie planifiée
Mots-clés mobiles
Personnalisation de messages
Rapports et analyses
Sondages et votes

Avis sur Klaviyo

Afficher 5 avis sur 181

Note globale
4,7/5
Facilité d'utilisation
4,4/5
Service client
4,4/5
Fonctionnalités
4,6/5
Rapport qualité-prix
4,4/5
Craige hardel -.
Owner
Marketing et publicité, 2-10 employés
Temps d'utilisation du produit: 1 à 5 mois
  • Note globale
    5/5
  • Facilité d'utilisation
    3/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    9/10
  • Provenance de l'utilisateur 
  • Publié le 26/08/2019

"Best ecommerce autoresponder out there"

Commentaires: My go to solution for ecommerce clients. It has automation ,good templates and everything else

Avantages: Robust features that just work. It's a bit getting used to but you can do most of what you want with them Really good templates for those starting out and experienced as well

Inconvénients: Their onboarding process could be easier They have tutorials but they're fuzzy and should be made available with webinars being an option.

  • Provenance de l'utilisateur 
  • Publié le 26/08/2019
Arthur S.
CEO
Vente au détail, 2-10 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    5/5
  • Support client
    1/5
  • Rapport qualité-prix
    4/5
  • Probabilité de recommander le produit
    5/10
  • Provenance de l'utilisateur 
  • Publié le 03/01/2020

"Best CRM for ecommerce, Worst for Customer Support"

Commentaires: With no phone support and 30 - 40 minute wait times for chat support and 24 hour response times for email support and no support on weekends, this makes Klaviyo's customer support the absolute worst I have ever seen. Maybe it's due to their growing pains. Their support staff are a mixed bag in terms of knowledge and being helpful and while that's not the norm for most SASS companies, I think that's pretty common across most CRM companies.

Avantages: Fairly easy to learn for such powerful software
Integration with Facebook
Their native integrations and Not having to use Zapier for a lot of my integrations.

Inconvénients: There is almost nothing to not like about this software but to learn it, you need to learn Klaviyo speak.
If I had to pick one thing it would be some of the finicky ways in which the email builder acts when dragging in a new widget or row and trying to position it.

  • Provenance de l'utilisateur 
  • Publié le 03/01/2020
Chris P.
eCommerce Sales Manager
Produits alimentaires, 13-50 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    4/5
  • Support client
    5/5
  • Rapport qualité-prix
    4/5
  • Probabilité de recommander le produit
    8/10
  • Provenance de l'utilisateur 
  • Publié le 29/06/2020

"Never going back to anything else but Klaviyo"

Avantages: The integration with Shopify Stores and the ease of building flows makes this a game changer. Additionally the bulk discount code builder gives Shopify functionality outside of Shopify that makes "one less app" for my store. Finally the native Form Builder in Klaviyo is very easy to use.

Inconvénients: I wish one Klaviyo Account could connect to multiple Shopify Stores, this causes some problems for our operations. Additionally I wish building segments was faster, some advanced segments take very long to build.

  • Provenance de l'utilisateur 
  • Publié le 29/06/2020
Dayle S.
Web Developer / Marketing Manager
Biens de consommation, 2-10 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    3/5
  • Facilité d'utilisation
    3/5
  • Fonctionnalités
    4/5
  • Support client
    1/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    1/10
  • Provenance de l'utilisateur 
  • Publié le 26/12/2019

"Great product... with problems."

Commentaires: Being a developer myself, I informed the Klaviyo team of the deprecated code errors their plugin was displaying on peoples websites, and to the fact that their plugin slowed customers websites down drastically. The reply I received a couple of days later was: "Unfortunately we do not update our plugin very often - but our team will get around to it eventually." This was 2 years ago, and the plugin still has not been corrected. So it still produces errors, and still slows peoples websites down.

Avantages: Klaviyo is extremely easy to setup, especially compared to its competitors. You have the freedom to link Klaviyo with your Wordpress/WooCommerce website seamlessly. Everything can be automated! Such as emails after order received, emails after payment received, multiple emails after certain time duration's for things like newsletter subscriptions and a lot more options are available to include users website Wishlists, items they left in their shopping carts to remind them, and all emails are fully customisation using the Klaviyo's inbuilt email form designer. You can also arrange customer lists, newsletter subscription user lists, and any other lists you may require. The possibilities are endless!

Inconvénients: Using Klaviyo on your Wordpress website as subscription signup form slows your website down, a lot! Although unnoticeable to customers surfing your site, Klaviyo also throws a few error on your page as it uses deprecated (out-dated) code. If the Klaviyo form builder doesn't produce the look/type of form you require, then you must build the form yourself by coding direct on your website (Which beats the point of having a form builder). The Klaviyo plugin does not update, and never announces that there is a new version. You must remove the plugin from your website, manually download the latest version from their website, and then upload/install/activate the new plugin. There is no option to change languages or string translations of forms, form input boxes, or form buttons. And these translations cannot be picked up in Wordpress plugins such as Lingotek or Polylang. The same applies to the confirmation pages after the user submits the forms.

  • Provenance de l'utilisateur 
  • Publié le 26/12/2019
Rebecca B.
Marketing Director
Internet, 2-10 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 19/03/2020

"Best Email Marketing Tool, Especially for Ecommerce "

Commentaires: It's saved me hours of time & made our email marketing much more robust! I love the analytics, where we can really see just how email marketing is contributing to our revenue.

Avantages: Setting up email automations and segmenting your lists is SO easy with Klaviyo. It's incredibly user friendly, and allows you to setup your automations in a visual format. You can trigger an email off of any event you've setup to send to Klaviyo. It's great for ecommerce - setting up abandoned cart sequences or sending emails based on product views is simple.

Inconvénients: There's very little I dislike about this software! My only complaint is small - when creating a new sequence, you can't change the "trigger" that initiates the flow.

  • Provenance de l'utilisateur 
  • Publié le 19/03/2020