Pour qui ?
E-commerce et vente au détail, voyage et hôtellerie
Notes moyennes
6 avis- Note globale 4 / 5
- Facilité d'utilisation 3.8 / 5
- Service client 4.6 / 5
- Fonctionnalités 3.7 / 5
- Rapport qualité-prix 4 / 5
Informations sur le produit
- Version gratuite Non
- Essai gratuit Non
-
Déploiement
Cloud, SaaS, web
-
Formation
Formation présentielle
Formation en ligne en direct
Webinaires
Documentation
-
Ressources d'aide
Service de support permanent (réponse directe)
Support en horaire de bureau
En ligne
Informations sur l'éditeur
- Emarsys
- https://www.emarsys.com
- Fondé en 2000
En savoir plus sur Emarsys
Emarsys est l'un des principaux fournisseurs de logiciels de marketing automation et le premier cloud marketing pour la vente au détail et la vente en ligne. Son cloud marketing B2C permet de véritables interactions individuelles entre les marketeurs et les consommateurs sur tous les canaux afin de fidéliser les clients, enrichir leurs parcours et augmenter les recettes. Le machine learning et la science des données alimentent l'intelligence client dans une plateforme cloud intuitive, permettant aux entreprises de faire évoluer les décisions et actions marketing bien au-delà des capacités humaines.
Emarsys - Fonctionnalités
- Bibliothèque d'images
- Campagnes de drip marketing
- Conformité CAN SPAM
- Contenu dynamique
- E-mail découlant d'un événement
- E-mails optimisés pour format mobile
- Enquêtes clients
- Gestion de la liste de diffusion
- Gestion des abonnés
- Gestion des modèles
- Pages de renvoi et formulaires web
- Rapports et analyses
- Répondeurs automatiques
- Tests A/B
- Éditeur d'e-mail WYSIWYG
- CTA personnalisables
- Campagnes de drip marketing
- Contenu dynamique
- Lead scoring
- Marketing social
- Pages de renvoi et formulaires web
- Sales intelligence
- Search marketing
- Segmentation
- Suivi des visiteurs de sites web
- Suivi du ROI et de l'analytique
- Tests A/B
Logiciels les + demandés
Avis les plus utiles sur Emarsys
Very Robust CRM and ESP
Publié le 23/05/2019
Utilisateur vérifié
Commentaires: We were on MailChimp before this, and wanted a system that gave us better analytics, plus allowed us to pull in customer behavioral data from our physical stores. Emarsys has been a great solution for this.
Avantages: We are able to view both our online and offline customer behavior and sales data in one place, which is critical to get a complete customer view. It's pretty easy to build emails using the drag and drop templates, I was able to get up and running in a day with little training. Also, shoutout to our account manager. She has been amazing and super helpful!
Inconvénients: Building an email automation can be tricky. If you want to use the same email for multiple sends, you have to create duplicates of the email. If you don't, and you try to add the same email to the automation workflow, it automatically duplicates the email and then it gets difficult to keep track of which email is which if you have to go back and make edits. Figuring out how this worked took a lot of time!
An outstanding E-marketing Tool
Publié le 22/01/2019
Sebastian R.
Commentaires: We are sending all of our massmailing (newsletter, sales, etc.) with emarsys and using it also for Marketing and Campaign automation and user Tracking.
Avantages: First i will mention the very good support. In addition, the tool regularly evolves around new features that really help to optimize marketing. Especially the new e-mail editor (VCE) is easy to use and offers many possibilities of personalization also for ecommerce. In combination with WebChannel and the possibilities of the automation center (node programming), powerful marketing automation can be created.
Inconvénients: Sometimes the WebDokumentation is a bit tricky:-)
Great and easy to use tool - not only Newsletters anymore
Publié le 20/09/2018
Christian E.
Commentaires: Great tool, easy to use and I like that they are always bringing new features and channels.
Avantages:
- easy to oboard new users (good interface)
- powerful automation center, easy to set up trigger campaigns
- they are adding new channels (onsite, browser push, direct mailings)
- responsive customer service team
Inconvénients:
- feature requests take a long time to be implemented
- extra costs for some minor tasks (like changes to the template or data exports)
email marketing expert
Publié le 10/02/2019
Utilisateur vérifié
Commentaires: I worked with Emarsys while building email campaigns for ebay for their US, UK and Germany customers. It was at that time on of the most versatile and easy to use applications. It can handle high volumes of email campaigns and can store campaigns for future references.
Avantages:
ease of access, campaign management, easy UNICA sync, separate tabs for each step in the marketing email campaign building, campaign monitoring gets very easy.
Developer can use dummy data to do a dry run and can check the efficiency of an email with different devices- android, apple, windows, Linux or Unix and with different screen resolutions.
Inconvénients: Limited features, cannot track the clicks, HTML editor is very basic, customer care is limited
Finally, software that does what they sell you
Publié le 07/02/2018
Sean C.
Avantages: There have been a lot of companies out there that claimed to solve 1:1 marketing, and all have fallen short. Emarsys is a rare platform that enables B2C companies to finally have a platform that the B2B world has had for a long time.
Inconvénients: The implementation time is pretty long. However, it's to be expected with a marketing channel as complex as B2C 1:1 email marketing.
