Adjust

Adjust is a must for mobile app marketers

Avantages :

It is an amazing mobile app tracking software and the greatest feature for me is that it is very good at preventing mobile ad fraud by easily detecting fake clicks

Inconvénients :

I am very satisfied with it. I have not come across any problem yet

Mobile attributions with Adjust

Commentaires : We were able to solve a measurement problem in business results with the entry of Adjust.

Avantages :

Recognize paid media attributions in my mobile marketing actions.

Inconvénients :

Need for hiring in local currency, in my case Brazil BRL.

Adjust: 100% recommended for app developers.

Commentaires : Mobile measurement partner very complete and easy to use for an experienced marketer.

Avantages :

Their new feature of custom dashboard. Simple and intuitive interface. Ease of connecting advertising platforms.

Inconvénients :

I would like the retroactive data to be displayed in the week of user acquisition, not the week in-app events occur.

Useless tool

Commentaires : In addition to the tool being useless, the customer experience with Adjust is plain horrible. Setting it up is extremely difficult, and their set-up documentation is both poorly written, inaccurate and often outdated. As a result, if you follow all of the steps in their materials, your set-up will be wrong! I had two people on my tech team work on it for a month, I even hired a consultant who claimed they knew all of its details, and I contacted Adjust several times. Adjust will barely respond. In the end, after days of labor investment, you might get set-up, only to find out that the main issue with the tool is that it doesn't work, even if you set it up right.
If you reach out to Adjust to cancel, know they will continue to charge you for a full year, even though the product never worked for you.

Avantages :

There is nothing positive to be said about Adjust. The best I can say is there is a possibility to create custom reports, which can me marginally less useless than their horrible default reports

Inconvénients :

Adjust is the most useless tool I have ever used. Basically, the reason you would use an MMP is so that you can compare the performance of different media you use for marketing, so you can optimize your spend. Adjust does not allow you to do that. Their attribution technology works differently depending on the platform, and as a result, you need to do math on a separate worksheet if you want to compare different channels, and even then the data is not comparable, so you would be just as well not using them at all.

Good enough, but could be better.

Avantages :

Most of the features are very intuitive, you can easily set up a new customer tracking link or add new events with just few clicks away. The testing console it's been a life savier for us, most of the time we do not have access to the source code so we use it for debugging new implementantions and fingerprinting.

Inconvénients :

Despite of the all easyness found in Adjust we do miss a more user friendly analytics enviroment. Yes, we have access to the statistics but it is hard for the high level manager (and some of the day-to-day users) to have upfront, easy and direct insights from the platform. Some graphics showing CTIT to detect bad traffic, daily installs monitoring, assisted conversion and so on.