Pour qui ?
Les experts en positionnement publicitaire (SEM) qui gèrent des campagnes PPC pour leur propre entreprise ou pour d'autres (dans le cadre d'une agence ou d'un cabinet de conseil).
Notes moyennes160 avis
- Note globale 4.7/5
- Facilité d'utilisation 4.5/5
- Service client 4.8/5
- Fonctionnalités 4.5/5
- Rapport qualité-prix 4.6/5
Informations sur le produit
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- Version gratuite Non
- Essai gratuit Oui, obtenez un essai gratuit
Cloud, SaaS, web
Formation en ligne en direct
Informations sur l'éditeur
- Fondé en 2013
En savoir plus sur Optmyzr
Solution conçue pour gérer les comptes AdWords et Bing Ads de manière plus efficace et fournir des informations par le biais d'analyses et de reporting. Les optimisations en un clic et les restructurations de compte vous aident à améliorer rapidement vos comptes PPC. Solution de reporting automatisée pour AdWords, Bing Ads, Facebook, Google Analytics et vos sources d'informations personnalisées.
Optmyzr - Fonctionnalités
- Alertes de compte
- Créateur d'URL
- Gestion des campagnes
- Gestion des offres
- Gestion du budget
- Outils de recherche de mots-clés
- Pages de renvoi et formulaires Web
- Suivi des conversions
- Suivi des mots-clés
- Suivi du ROI et de l'analytique
- Tests A/B
Avis les plus utiles sur Optmyzr
Publié le 14/10/2019
The Best Paid Search Advertising Tools You'll Use
Commentaires: Optmyzr helps us manage our PPC accounts on Google Search Ads on a daily / weekly basis and on a more in-depth monthly basis. Their customizable workouts help our team stay on track with account maintenance while saving us time we would waste doing the same tasks manually. Plus, their support is incredible! I was having an issue in my workouts where I would create two different schedules for my ads. Then when I was using their tool in my workouts to readjust these schedules based on clicks, conversions, etc., I was only able to do one before it would send me along to my next task. I chatted with [SENSITIVE CONTENT HIDDEN] from Optmyzr and a few weeks later, he emailed me back saying "It's done! We'd love to have your feedback!" and they had solved my problem in their platform. I could not believe it!
Avantages: Optmyzr has the advanced tools we love when it comes to managing the paid search accounts at our marketing agency. It allows us to make quick easy wins in a client account or take a more in-depth audit approach to making changes. We love the variety of tools it offers and we love the support we receive from the Optmyzr team.
Inconvénients: This is one software where I truly have no complaints. I wish we were able to analyze Bing Ads or Facebook Ads with an Optmyzr level of detail so I'm hoping they expand into these markets soon and allow us to apply their tool set to new platforms.
Publié le 24/06/2019
Great Software and Exceptional Support
Commentaires: It enables me to manage a wide range of clients to a very high standards. It does everything I need very well and whilst I have tried other services, Optmyzr gets my choice.
Wide range of functionality
Regular updates and innovation
I can offer a much better service to more clients
Support team highly talented and responsive
Inconvénients: Interface is a little dated but the functionality makes this an insignificant issue
Publié le 17/06/2019
PPC optimizations on steroids
Commentaires: Optmyzr has made a significant difference in the amount of time our team of experts spend on managing and optimization Google Ads and Bing Ads accounts. This software truly is a swiss army knife of PPC. It is indispensable as a resource and well worth the investment. The team behind the tool are industry experts themselves who were part of the engineering team behind the Google AdWords platform. So they are well positioned to offer Paid Media experts a tool that accelerates PPC performance.
Leverages machine learning to speed up finding an applying optimizations to your Google Ads and Bing Ads accounts.
Customer service is top-notch and there is constant innovation happening to make the tool more powerful.
This tool allows me and my team to save tons of time in finding an applying optimizations to the benefit of our clients.
Inconvénients: This tool is not for the novice user as a lot of the optimizations require a fair amount of knowledge to gauge whether all recommendations will benefit the accounts.
Publié le 26/06/2019
My Review of Optmyzr
Commentaires: not very good to be honest. I've been a customer for a year or more? I can't remember. The only thing I use your site for is the Optmyzr Express, which I'll add new relevant keywords but most of the times I noticed they are searches in my category that usually misspelled a word or something. Some keywords are good add ons but get very little impressions which I'll have to move to it's own group later on. Then I'll notice that recommended keyword will be back in the recommended option again. It's like a never ending loop, I've done this so many times. I add it, then move it, then delete it, then it's back in the que to add in again. The other features like the gender adjustment or the device bid adjustments are nice touch but sometimes I feel they are way off the mark so I don't even use them now. If I can make a suggestion, you should have weekly group webinars helping people on different discussions. If you do have them, I have never heard about it, but it's free for you and it will help us greatly. Perhaps have an option for private one on one sessions with screen sharing so we can see what you describe. I would say most subscriptions I have like, Ahref, BrightLocal, BuzzStream, Tidio, YouCanBookMe, SpyFu, etc...(there are plenty more I'm signed up with) offer some type of makeover on the dashboard or add new features but have an article to describe how to use that new tool or feature, or they have a video talking about it.. I don't see any of that stuff for you guys.
Scripts are very helpful.
Dashboard is very nice when all accounts are displayed with their spent level.
Oprmyzr Express Is Good
Not user friendly
Complex (even for a seasoned SEO/PPC guy who has a lot of other subscriptions!)
No real guidance of any sort
No good articles/blogs about the industry and how your tools can help
No videos explaining how to use the new features or tools. If you do have them, they are probably buried on your YouTube channel, but it should be on your homepage or even a link on the dashboard.
The little message that says, "You just saved 45 minutes" is ridiculous, most times it's something very small that I did and suddenly I just saved an hour, it's very exaggerated...
Publié le 25/06/2019
Great tool with expanding features
Commentaires: Very favorable sales and service experience. I highly recommend this tool over others in the space. It works well for our team of 5 paid specialists.
Avantages: This is the paid marketers dream tool. It really helps a small team keep on top of lots of accounts. We have barely touched the full capability of the suite of tools. They have done a good job of informing us of upgrades and improvements to the suite and of the amount of effort/time our team saves on a daily/weekly basis. The dashboarding has been a great way to save time while getting a overview of the 50+ accounts we manage.
Inconvénients: It is not the most intuitive for those not in the know of paid marketing. You need to understand what you are doing, or what you want to do. So don't give this tool to the un-initiated they could get themselves in trouble quickly.