18 ans à aider les entreprises françaises
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Taboola
Description de Taboola
Taboola est une plateforme innovante de publicité native et de découverte basée sur le cloud, conçue pour aider les entreprises à générer du trafic, monétiser leur contenu et augmenter l'engagement de leur public. Faisant confiance aux principales propriétés numériques du monde entier, Taboola offre une portée massive aux annonceurs, ce qui en fait le choix parfait pour le marketing axé sur la performance, la génération de leads à grande échelle, le commerce électronique, le marketing d'affiliation et les campagnes de sensibilisation.
Qui utilise Taboola ?
Propriétés numériques, grandes marques, spécialistes du marketing de performance, spécialistes du marketing d'affiliation, spécialistes du marketing du commerce électronique.
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Avis sur Taboola
The best native traffic partner
Commentaires : Excellent. I've been using Taboola for 10+ years and it's my go-to native advertising platform.
Avantages :
Easy to use interface, full insight into sources, excellent UTM support. Real traffic.
Inconvénients :
The max conversion setting could use more work. Google and Facebook have better algorithms, imo, but higher CPC.
Taboola is a game changer compared to other display products!
Commentaires : Excellent! Loving our new team & [sensitive content hidden] always steps in when we need it.
Avantages :
Taboola is the best native offering around, also compared to programmatic buys/display you see a lot more engagement & also the guaranteed CPC’s or CPCV’s are GAME CHANGING! Also it’s not normal in my opinion that you can expect hardcore leads/sales from a display type product but you actually get it with Taboola!
Inconvénients :
Whilst the platform is amazing & the team is great, I find when I ask for examples in a category the creative of this is a little lacking compared with other providers (e.g. seeing other clients in a category with ads in the platform live for case stidies etc). But once live, its excellent!
Alternatives envisagées précédemment :
Blancheporte & Schwartz Consulting
Commentaires : Our experience with Taboola has been excellent. The combination of AI-powered bidding, audience targeting, and robust analytics helped us turn native advertising into a key revenue driver. We look forward to exploring even more features to continue scaling
Avantages :
Taboola’s AI-driven optimization and S2S tracking allowed us to significantly enhance campaign performance, doubling our ROAS while reducing CPA by 43%. The platform’s reach and seamless integration into premium publisher sites make it a powerful acquisition channel.
Inconvénients :
While the platform delivers strong performance, initial campaign setup and optimization require close monitoring to maximize efficiency. However, once fine-tuned, results are highly scalable
Greg's review - 5 stars
Commentaires : Overall it has been great compared to other marketing partners I work with. The account team at Taboola is really great to work with. I cant say enough about that. Additionally, the Yahoo transition has been a huge success for us. yahoo was incredibly difficult to work with, their team was horrible, and their DSP was a hot mess. Now that we can access our Yahoo campaigns in Taboola, our performance has sky rocketed and our lives are much easier.
Avantages :
Easy to use, with complete transparency. Thats all I have to say about that.
Inconvénients :
There are a lot of bugs in the UI. Thats all I have to say about that
All Star Team
Commentaires : Collaborating with the team, learning about new products and working together has been such a pleasure
Avantages :
The team makes optimizing my campaigns very easy and they provide great results.
Inconvénients :
Nothing bad to say about the team or products
