17 ans à aider les entreprises françaises
à choisir le meilleur logiciel

Description de Braze

Braze (anciennement Appboy) est une plateforme d'engagement tout au long du cycle de vie qui crée des liens forts entre les gens et les marques qu'ils aiment. Cette solution permet aux marques d'humaniser leurs relations avec les clients grâce à la technologie, ce qui se traduit par de meilleures expériences et une augmentation de la fidélisation, de la valeur à vie et du rendement du capital investi. Les équipes utilisent Braze pour offrir des expériences de messagerie hautement personnalisées sur tous les canaux, toutes les plateformes et tous les appareils.

Braze offre aux entreprises de divers secteurs une plateforme qui leur permet de maintenir et d'optimiser leurs relations clients. Pour ce faire, Braze utilise des campagnes couvrant de nombreux canaux et propose des expériences personnalisées aux clients potentiels et existants. Ainsi, grâce à ses analyses statistiques des performances, Braze vise à augmenter les transactions ainsi que la fidélisation des clients et aide donc les entreprises à optimiser en permanence leurs relations avec la clientèle.

Qui utilise Braze ?

Braze s'adresse aux entreprises de différentes tailles qui souhaitent optimiser leurs relations clients et renforcer la fidélisation des clients à l'aide de la plateforme et de ses campagnes multicanaux.

Braze Logiciel - 1
Braze Logiciel - 2
Braze Logiciel - 3

Braze ne vous convainc pas tout à fait ? Comparer avec une alternative populaire

Braze

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4,7 (103)
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VS.
À partir de
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Rapport qualité-prix
Service client
60,00 $US
mois
Version gratuite
Version d'essai gratuite
78
1
4,1 (736)
4,0 (736)
3,8 (736)
Les jauges horizontales vertes représentent le logiciel le plus apprécié selon la note globale qui lui a été attribuée ainsi que le nombre d'avis.

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Avis sur Braze

Note moyenne

Note globale
4,7
Facilité d'utilisation
4,6
Service client
4,6
Fonctionnalités
4,6
Rapport qualité-prix
4,4

Avis classés par taille de l'entreprise (nombre d'employés)

  • <50
  • 51-200
  • 201-1 000
  • >1 001

Trouver les avis classés par note

5
74%
4
23%
3
2%
2
1%
Rached
Chef de projet (Tunisie)
Design, 10 000+ employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Je valide Braze

4,0 il y a 11 mois

Avantages :

Braze est très puissant pour orchestrer les messages de marketing et de service sur différents canaux tels que les messages intégrés à l'application

Inconvénients :

Le modèle de données Braze s'intéresse au niveau de l'utilisateur et non au niveau du compte

Rached
Cadre (Tunisie)
Matériel informatique, 5 001–10 000 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Braze optimise la relation client

5,0 il y a 10 mois

Avantages :

J’aime les fonctionnalités de synchronisation intelligente et de ciblage intelligent des canaux

Inconvénients :

Bien que le soutien nous ait vraiment aidé, il leur a fallu un peu de temps pour répondre

Martin
Martin
Project Manager (É.-U.)
Utilisateur LinkedIn vérifié
Services et technologies de l'information, 501–1 000 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Braze For Super Email Marketing Experience

5,0 l’année dernière

Commentaires : Ever since we welcomed Braze into our toolkit, we've unleashed the
power of automation to reach our customers across an array of channels
we could only dream of before. Braze's magic wand?
Real-time data triggers and personalized messaging, that's been nothing short of a
game-changer.
In the era before Braze, delivering the top-notch experiences our
users truly deserved was a Herculean task. But now, it's a breeze!
With Braze, we're not just talking about communication; we're talking
about forging connections that matter. It's like the missing puzzle
piece that's transformed our customer engagement into a masterpiece.

Avantages :

Ever since we welcomed Braze into our toolkit, we've unleashed the power of automation to reach our customers across an array of channels we could only dream of before. Braze's magic wand? Real-time data triggers and personalized messaging that's been nothing short of a game-changer. In the era before Braze, delivering the top-notch experiences our users truly deserved was a Herculean task. But now, it's a breeze! With Braze, we're not just talking about communication; we're talking about forging connections that matter. It's like the missing puzzle piece that's transformed our customer engagement into a masterpiece.

Inconvénients :

One thing I don't like about Braze is that it doesn't have an auto-save feature. Our team creates more than 20 emails each week, and mistakes can happen. An auto-save feature would be really helpful because it would save our work in case something unexpected happens, like a browser issue. It could save us a lot of time if our work doesn't get lost.

Robert
Manager, Martech Engineering (Canada)
Vente au détail, 501–1 000 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Blaze with Braze

4,0 l’année dernière

Avantages :

Campaign and template is the most important feature. It allow anyone with basic skill to create and maintain campaign. The data integration is another feature which allow seamless migration of data to Braze

Inconvénients :

The current email template management requires more improvement when it comes to switching between html and drag and drop mode. Since we work on this on a daily basis, this is the least like but at the same time most beneficial one as described previously.

Love
Love
Systems Manager (Suède)
Utilisateur LinkedIn vérifié
Divertissement, 201–500 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Horrible Custom SAML SSO integration for Google Workspace companies

2,0 il y a 2 ans

Commentaires : I'm sure its main customer engagement function is fine. But if you are planning to use Braze with Google Workspace and want to set up a secure login with Custom SAML SSO then look for another app.

Avantages :

Haven't used the customer engagement part I'm just the System administrator, but I'm sure its fine.

Inconvénients :

If you are using Google Workspace the Custom SAML integration is horrible. Usually the setup with other companies takes a few hours, one week if there are issues. But am now six months into use. The support is polite but unable to help us to solve setting up a Custom SAML connection. An issue we have not had with setting up Custom SAML SSO connections for other apps.

Sara
Email Marketing Manager (É.-U.)
Santé, bien-être et fitness, 51–200 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Alternatives envisagées précédemment :

Braze Review

5,0 l’année dernière

Avantages :

Drag and drop editor, reporting tools, retargeting capabilities that allow us to segment users further

Inconvénients :

Some features I have used in other ESP's are not available - customize STO, updating action paths or conversion events after launching, scanning filters in canvases after each step

Rose
Rose
IT Network Manager (É.-U.)
Utilisateur LinkedIn vérifié
Logistique et chaîne d'approvisionnement, 10 000+ employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

An Email Marketing Service that Is Highly Reliable

5,0 l’année dernière

Commentaires : Braze is super amazing.
The features are effective.
The experience is incredible.

Avantages :

The capabilities of Braze are brilliant. It is an effective email marketing service.

Inconvénients :

I have not disliked any features of Braze since I started using it. Braze is effective.

Teresa Aminta
Teresa Aminta
Vice President Marketing (É.-U.)
Utilisateur LinkedIn vérifié
Construction, 2–10 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Braze makes mass mailing very easy

4,0 l’année dernière

Commentaires : We brought Braze for the purpose of sending email communications, push notifications and in-app messaging. In order to communicate with its members in a more effective and particular way, we can incorporated new ways to communicate with its members. We are now able to increase our overall engagement and can also expand our speeches in order to refine them. We also use the website to conduct questionnaires to learn more about our members. As a result, Braze is very intuitive: the navigation is easy and makes sense. The surface is very firm, so it is simple to execute strategies effectively and in a thoughtful way.

Avantages :

The customer service is truly admirable. They are responsive and respond to everything that is thrown at them in a timely and accessible manner. You have missed what you have not been able to fix, either in the form of experimenting on the platform or through your study tools. The customer service staff is wonderful. I can only praise the totality of the people we have dealt with since we started using Braze. They ask good questions and help guide us in the use of the product as we talk to them. They also answer any number of questions when we launch a new/complex campaign.

Inconvénients :

There were certain tricky parts during the application, however, the Braze group was of great assistance in supporting us.

Michael
Michael
Human Resources Manager (É.-U.)
Utilisateur LinkedIn vérifié
Pétrole et énergies, 10 000+ employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Top-notch multichannel campaign tool that boost customer engagement.

5,0 l’année dernière

Commentaires : My user experience has been great. Braze has elevated our customers engagement and increases our productivity.

Avantages :

Braze is a powerful and reliable tool in orchestrating marketing and services messages across different channels like in-app message, push notifications, SMS, email and web messages. I love it's easy to create a campaign with an audience to inform our customers about our products and services. I also love this tool is constantly updated and adding new features which are great for our business processes and marketing.

Inconvénients :

Our customers are very happy and satisfied with our business services and products all our thanks to Braze.

Chloe
Lifecycle Marketing Manager (Mexique)
Services financiers, 51–200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées précédemment :

A Year with Braze

5,0 il y a 10 mois

Avantages :

Easy UI, robust capabilities, quick resolution of support tickets, easy to navigate, product innovation

Inconvénients :

On the pricier side, some unknown fees, canvas/campaigns can be less flexible.

Jeniffer
Jeniffer
Site Engineer (Singapour)
Utilisateur LinkedIn vérifié
Construction, 501–1 000 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Most Helpful Tool on Various Projects Employees Engagement.

5,0 l’année dernière

Commentaires : Great landing page and nice templates provided y the product and content creation options are impressive and the dashboard looks amazing.

Avantages :

Notification options and the marketing ability on this software is very productive and i also like the project management functions and the web forms capability. Creating clean and profitable marketing data analytics and easy campaigns management i recommend this package which is very simple on manipulation.

Inconvénients :

Marketing tool and all the features allows easy adjustment and i had nothing against this effective platforms.

CLARISSA
Trainer (Philippines)
Services aux consommateurs, 10 000+ employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Braze for your everyday life and organized email and agenda

5,0 il y a 8 mois

Commentaires : It was a very good experience using Braze application, it changed my life and it makes it easier.

Avantages :

I like about this application is that it is very timely and relevant to my work, since I am working from home as a trainer I usually use this so that I can have real time communication with my trainees or clients.

Inconvénients :

None so far for me, I like every parts of its feature because it is very user friendly also you can open it on your phone

Clarisse
Chief Film Critic (R.-U.)
Médias en ligne, 51–200 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Useful for Newsletters

4,0 l’année dernière

Avantages :

I think the newsletter template layout is very clear and user-friendly. It has lots of features but you don't feel overwhelmed by them every time you log on. Allows me to write newsletters quickly and efficiently without worrying about loads of set-up and formatting.

Inconvénients :

It needs some form of automatic saving or in-template saving. You have to click out of the editor and then save separately to actually ensure your work isn't lost - really frustrating if you accidentally close the window for whatever reason! Would also love the option to "view in browser"

Beatrice
Digital Marketing Consultant (Lituanie)
Cosmétiques, 11–50 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

What I Encounter with Braze

5,0 l’année dernière

Avantages :

Braze eradicated manual marketing procedures via email marketing. Dynamic audiences has improved rapidly through creation of cross-channel campaigns.

Inconvénients :

Seldom do I encounter daunting features to customize and use on Braze.

Monica
IT Consultant (É.-U.)
Services et technologies de l'information, 1 001–5 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

The Highly Ranked and Reliable Tool for Mobile email marketing.

5,0 l’année dernière

Avantages :

Easy to create and collect email marketing emails. It has an easy to use interface. It has improved our engagement with our customers. Easy to monitor our email marketing data.

Inconvénients :

It has not given us much difficulties during our experience

Hellen
Sales and marketing team lead (É.-U.)
Services et technologies de l'information, 1 001–5 000 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

The Overriding and coordinating Mobile email marketing tool.

5,0 l’année dernière

Commentaires : It is the best of the best email marketing tool we have ever used with an excellent interface and very customizable features.

Avantages :

Easy to create and send automated emails to our customers. It has an easy to use Interface. Easy to followup and teack our sales and marketing activities. It has helped us realize high sales.

Inconvénients :

It is the best and we did not have any difficulties.

Agnes
Senior Software Development Engineer (É.-U.)
Production alimentaire, 501–1 000 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

The best application for customer engagement and retention.

5,0 l’année dernière

Commentaires : It has been a great platform for email marketing. It is very easy to send outbound email campaigns to our customers and it is very easy to track and monitor our email marketing activities with Braze.

Avantages :

What i like best about Braze is how customer support of Braze responds to our issues when you we contact them. Also, it is cost friendly making it affordable to all sizes of companies. Braze is highly customizable to fit your business needs.

Inconvénients :

So far so good. Until today, nothing negative to mention about Braze.

Mose
Accountant (É.-U.)
Services et technologies de l'information, 1 001–5 000 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Profound and The Majesty Email Marketing Tool.

5,0 l’année dernière

Commentaires : The customer service is one to talk of,the interface is so user friendly and beyond compare.It has greatly helped us to increase our sales through excellent marketing strategies.

Avantages :

We can track our marketing progress on more than one channel. A clean and intuitive interface to use. We can quickly send outbound marketing emails. It is very affordable.

Inconvénients :

It has been a good time with the software.

Ankan
GM Brand (É.-U.)
Logiciels, 51–200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Alternatives envisagées précédemment :

One of the most comprehensive lifecycle marketing tools out there

5,0 l’année dernière

Commentaires : Overall good, managed to drive monetization and retention goals with 10% improvement over baseline.

Avantages :

Drag and drop email builder is really easy for a non-coder like me.

Inconvénients :

You cannot move templates or campaigns from test to prod environment.

Mary
Operations Officer (É.-U.)
Production alimentaire, 501–1 000 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Braze for effective email marketing.

5,0 l’année dernière

Avantages :

Braze has really helped us to improve and scale high marketing through email marketing and i like how it is easy to monitor marketing data and sales. With it, we are able to send automated email campaigns to our customers and we can easily track and monitor our email marketing activities.

Inconvénients :

We have had a very nice and smooth experience with Braze. Nothing to dislike about it.

Makandi
Sales and Marketing Manager (É.-U.)
Hôtellerie, 51–200 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Magnarvelous and indomitable Customer Engagement Platform.

5,0 l’année dernière

Avantages :

Braze delights me as it increases customer interaction and engagement.It is simple to capture and retain new customers and leads with this tool.It automates sales and marketing operations thus improving efficiency and productivity.

Inconvénients :

It's delivers more benefits hence I lack any demerit to highlight.

Faith
Office Administrator (É.-U.)
Énergies renouvelables et environnement, 11–50 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Not Only Affordable But Perfect For Marketing

5,0 l’année dernière

Avantages :

I like that it makes marketing a breeze by offering all important features Makes engagement easy, comes with push notifications and makes email marketing effortless.

Inconvénients :

It has diligently served us right as a marketing solution.

Githinji
Marketing Manager. (É.-U.)
Agriculture, 501–1 000 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Marketing automation at another higher level with Braze

5,0 l’année dernière

Avantages :

It automates our marketing automation tasks which in turn reduces time and eases the tasks. Deployment is easy even for first time users. A very friendly and easy to use product.

Inconvénients :

It requires some skills to use because without you can not use on one self.

Hiram
Administrator (É.-U.)
Hôpitaux et soins de santé, 201–500 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

A Great Marketing Solution

5,0 l’année dernière

Avantages :

I like that Braze makes managing marketing campaigns easy Comes with best email marketing and marketing automation features.

Inconvénients :

It has all features we need and has been good enough. No issues.

Camille
CRM project manager (France)
Loisirs, voyage et tourisme, 51–200 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Nice CRM tool, easy to use with many features available, answer all needs

4,0 il y a 2 ans

Commentaires : Excellent tool for our use, we develop our crm strategy based on Braze, we still have many features to test!

Avantages :

Canvas feature in order to create a complete flow of the users following its habits and life cycle.+ the support is really helpful and guiding us!

Inconvénients :

Into the canvas creation, when the canvas is complex with many branches, duplication and overview it's not so clear